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Sales & marketing
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Sales & marketing
Paperback. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Num Pages: 160 pages, line drawings. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 135 x 11. Weight in Grams: 140.
- Publisher
- Profile Books
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 1994
- Edition
- Main
- Condition
- New
- SKU
- V9781861976109
- ISBN
- 9781861976109
Paperback
Condition: New
€ 13.99€ 10.98
€ 13.99
€ 10.98
Paperback. * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Num Pages: 536 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 22. Weight in Grams: 860.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781118921449
- ISBN
- 9781118921449
Paperback
Condition: New
€ 73.00
€ 73.00
Hardcover. Secrets of the trade from the master of retail selling and sales training
No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. Num Pages: 226 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 24. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 226
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118153406
- ISBN
- 9781118153406
Hardback
Condition: New
€ 27.99€ 21.22
€ 27.99
€ 21.22
Paperback. Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to achieve as you might think! Num Pages: 296 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 139 x 216 x 21. Weight in Grams: 446.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781292100203
- ISBN
- 9781292100203
Paperback
Condition: New
€ 17.99€ 14.31
€ 17.99
€ 14.31
Paperback. Num Pages: 336 pages, 28 black & white illustrations, 50 colour tables, 9 black & white halftones, 19 black & w. BIC Classification: KJS; KNSG; KNSH. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 189. .
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138912908
- ISBN
- 9781138912908
Paperback
Condition: New
€ 80.33
€ 80.33
Paperback. Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Series: McGraw-Hill Advertising Classic. Num Pages: 64 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 178 x 128 x 5. Weight in Grams: 76.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 64
- Format
- Paperback
- Publication date
- 2003
- Edition
- New
- Condition
- New
- SKU
- V9780071410946
- ISBN
- 9780071410946
Paperback
Condition: New
€ 11.99€ 11.78
€ 11.99
€ 11.78
Paperback. Num Pages: 128 pages. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609334
- ISBN
- 9781473609334
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
Paperback. Series: Palgrave Key Concepts. Num Pages: 320 pages, 0. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 18. Weight in Grams: 400. "Commissioning organisation: Jon Sutherland and Diane Canwell. 288 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Business, Finance & Law - Sales & Marketing - General,Subjects - Business"
- Condition
- Used, Like New
- Edition
- 2004th Edition
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2004
- SKU
- KEX0161666
- ISBN
- 9781403915276
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Num Pages: 304 pages. BIC Classification: BGB; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 150 x 25. Weight in Grams: 454.
- Number of pages
- 304
- Publisher
- Atlantic Books United Kingdom
- Format
- Paperback
- Publication date
- 2014
- Edition
- Reprint
- Condition
- New
- SKU
- V9780857890047
- ISBN
- 9780857890047
Paperback
Condition: New
€ 23.99€ 16.15
€ 23.99
€ 16.15
Paperback. Num Pages: 304 pages, Illustrations. BIC Classification: KJD; KJM; KJMV6; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 153 x 21. Weight in Grams: 578.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292014913
- ISBN
- 9781292014913
Paperback
Condition: New
€ 32.99€ 31.82
€ 32.99
€ 31.82
Paperback. Num Pages: 336 pages. BIC Classification: JFCA; JFFT; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129 x 20. Weight in Grams: 281.
- Publisher
- Profile Books Ltd
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781781255339
- ISBN
- 9781781255339
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Hardback. Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. Editor(s): Swan, K. Scott; Zou, Shaoming. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 350 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 233 x 158 x 33. Weight in Grams: 662.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 350
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781781900161
- ISBN
- 9781781900161
Hardback
Condition: New
€ 148.00
€ 148.00
Paperback. Think Freakonomics meets The Undercover Economist The Inner Lives of Markets is a journey into the mysterious corners of everyday economics. Who buys, who sells, why it matters, when it works, and what to do when it breaks. Num Pages: 224 pages. BIC Classification: JFFT; KCC; KCY; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781444788587
- ISBN
- 9781444788587
Paperback
Condition: New
€ 17.99€ 13.51
€ 17.99
€ 13.51
Hardback. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. Num Pages: 240 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 238 x 25. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119059721
- ISBN
- 9781119059721
Hardback
Condition: New
€ 37.99€ 29.91
€ 37.99
€ 29.91
Hardcover. Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. Num Pages: 462 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 252 x 179 x 31. Weight in Grams: 928.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 464
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470710401
- ISBN
- 9780470710401
Hardback
Condition: New
€ 56.66
€ 56.66
Paperback. The Sales Bible softbound NEW EDITION WITH SOCIAL MEDIA ANSWERS
Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work every day, in real-world selling situations. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 153 x 229 x 14. Weight in Grams: 596.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118985816
- ISBN
- 9781118985816
Paperback
Condition: New
€ 24.99€ 18.60
€ 24.99
€ 18.60
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons New York
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 1995
- Edition
- 2Rev Ed
- SKU
- KEX0164402
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. This text will provide students with a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion students will gain insight into how the plan is forecast and implemented at the actual purchasing level. Num Pages: 352 pages, black & white tables, figures. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 276 x 215 x 21. Weight in Grams: 974.
- Publisher
- Fairchild Pubns
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781563677717
- ISBN
- 9781563677717
Paperback
Condition: New
€ 131.69
€ 131.69
Hardcover.
Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). Num Pages: 240 pages, Illustrations (black and white). BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 464.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118555835
- ISBN
- 9781118555835
Hardback
Condition: New
€ 50.29
€ 50.29
Paperback. Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure. Num Pages: 256 pages, 62 charts, 2 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 154 x 17. Weight in Grams: 282.
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- Second Edition, Revised
- Condition
- New
- SKU
- V9780230340336
- ISBN
- 9780230340336
Paperback
Condition: New
€ 44.99€ 37.31
€ 44.99
€ 37.31
Paperback. .
- Publisher
- Hothive Books United Kingdom
- Number of pages
- 56
- Format
- Paperback
- Publication date
- 2010
- Edition
- First Edition
- Condition
- New
- SKU
- V9781906316686
- ISBN
- 9781906316686
Paperback
Condition: New
€ 8.99€ 5.54
€ 8.99
€ 5.54
Paperback. Practical and proven masterclasses for simple and effective small business marketing
This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Num Pages: 312 pages, illustrations. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 210 x 170 x 18. Weight in Grams: 466.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 312
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857084408
- ISBN
- 9780857084408
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Paperback.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 264
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273719953
- ISBN
- 9780273719953
Paperback
Condition: New
€ 28.23
€ 28.23
Paperback. In the UK's climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. This title offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. Series: PR in Practice. Num Pages: 320 pages, illustrations. BIC Classification: KJSP; KNV. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 17. Weight in Grams: 496.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749466169
- ISBN
- 9780749466169
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16