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Sales & marketing

Results 145 - 168 of 2512

Sales & marketing

Hardcover. Num Pages: 256 pages, illustrations. BIC Classification: KFFM; KJS. Category: (G) General (US: Trade). Dimension: 185 x 234 x 21. Weight in Grams: 584.
Publisher
Kaplan Publishing
Number of pages
256
Format
Hardback
Publication date
2000
Edition
0th Edition
Condition
New
SKU
V9780793136643
ISBN
9780793136643
Hardback
Condition: New

€ 43.86

Hardback.

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. Num Pages: 256 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 24. Weight in Grams: 448.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118858202
ISBN
9781118858202
Hardback
Condition: New

€ 32.99
€ 23.55

Paperback. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 188 x 15. Weight in Grams: 526.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
288
Format
Paperback
Publication date
2006
Edition
2nd Edition
Condition
New
SKU
V9780470034507
ISBN
9780470034507
Paperback
Condition: New

€ 64.97

Hardcover. .
Publisher
Gabler Verlag
Format
Hardback
Publication date
2010
Edition
2010th Edition
Condition
New
SKU
V9783834923233
ISBN
9783834923233
Hardback
Condition: New

€ 65.35
€ 42.24

Paperback. .
Publisher
Pearson Education Limited United Kingdom
Number of pages
208
Format
Paperback
Publication date
2013
Edition
Pearson New International Edition
Condition
New
SKU
V9781292040356
ISBN
9781292040356
Paperback
Condition: New

€ 83.07

Paperback. 'Brilliant Customer Service' reveals how to keep the emotional scale tipped in your favour, why silence is never golden, how to turn complaints into opportunities, and provide a brilliant customer experience with little or no money. It includes real case studies from different types of businesses to illustrate the ideas. Series: Brilliant Business. Num Pages: 208 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 13. Weight in Grams: 318.
Publisher
Prentice-Hall
Number of pages
208
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273738077
ISBN
9780273738077
Paperback
Condition: New

€ 19.99
€ 15.91

Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
Publisher
McGraw-Hill Education - Europe
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780071833608
ISBN
9780071833608
Paperback
Condition: New

€ 34.99
€ 25.28

Paperback. Examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. This title focuses on key players in the industry and features interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and more. Num Pages: 272 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 156 x 16. Weight in Grams: 456.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
272
Format
Paperback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9780749464318
ISBN
9780749464318
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Num Pages: 256 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 168 x 14. Weight in Grams: 452.
Publisher
SAGE Publications Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9781848608788
ISBN
9781848608788
Paperback
Condition: New

€ 68.87

Hardcover. Num Pages: 240 pages, 100. BIC Classification: JFD; KJP; KJS. Category: (G) General (US: Trade). Dimension: 241 x 191. Weight in Grams: 567.
Publisher
powerHouse Books
Format
Hardback
Publication date
2017
Condition
New
SKU
V9781576878361
ISBN
9781576878361
Hardback
Condition: New

€ 29.99
€ 27.98

Paperback. Your fast track to successful mobile marketing Learn in a week, what the experts learn about mobile marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Mobile Marketing In A Week gives you everything you need to know to run successful mobile marketing campaigns. Learn in a week, remember for a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
John Murray Press United Kingdom
Number of pages
128
Format
Paperback
Publication date
2019
Edition
1st Edition
Condition
New
SKU
V9781473607507
ISBN
9781473607507
Paperback
Condition: New

€ 11.99
€ 10.23

Paperback. How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 252 x 18. Weight in Grams: 424.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
2nd Edition
Condition
New
SKU
V9780749479794
ISBN
9780749479794
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback.

Learn from the leading resource on the latest inbound marketing techniques

As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 225 x 168 x 19. Weight in Grams: 548.

Publisher
John Wiley & Sons Inc United States
Number of pages
360
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118551554
ISBN
9781118551554
Paperback
Condition: New

€ 26.99
€ 20.23

Paperback. Num Pages: 352 pages. BIC Classification: KJMV7; KJS. Category: (UU) Undergraduate. Dimension: 235 x 190 x 15. Weight in Grams: 498.
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Edition
6th
Condition
New
SKU
V9781292093147
ISBN
9781292093147
Paperback
Condition: New

€ 88.33

Hardback. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy
Condition
Used, Very Good
Publisher
HarperCollins Publishers
Format
Hardback
Publication date
2001
SKU
KSG0011991
ISBN
9780007112296
Hardback
Condition: Used, Very Good

€ 4.99

Hardback. States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 242 x 152 x 21. Weight in Grams: 466.
Publisher
Harvard Business Review Press United States
Number of pages
256
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781422187173
ISBN
9781422187173
Hardback
Condition: New

€ 32.99
€ 27.33

Paperback. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. This book shows you learn how to: identify a strategic, finite, workable list of genuine prospects; and perfect the proactive telephone call to get face-to-face with more prospects. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 225 x 151 x 15. Weight in Grams: 382.
Publisher
AMACOM
Number of pages
240
Format
Paperback
Publication date
2012
Edition
Special ed.
Condition
New
SKU
V9780814431771
ISBN
9780814431771
Paperback
Condition: New

€ 19.00
€ 14.37

Hardback. Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. Num Pages: 177 pages, biography. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 17. Weight in Grams: 424.
Publisher
Palgrave Macmillan
Number of pages
184
Format
Hardback
Publication date
2009
Condition
New
SKU
V9780230239777
ISBN
9780230239777
Hardback
Condition: New

€ 91.26

Hardback. What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. Num Pages: 156 pages, 12 figures, 1 black & white tables. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 241 x 163 x 15. Weight in Grams: 394.
Publisher
Palgrave Macmillan
Number of pages
156
Format
Hardback
Publication date
2012
Edition
2013th Edition
Condition
New
SKU
V9781137285928
ISBN
9781137285928
Hardback
Condition: New

€ 90.35

Paperback. Americans feed vending machines more than $46 billion a year for sodas, candy, coffee and other snacks. This title covers: how to select the hottest new products for vending machines; the best ways to finance your new business; the secrets to scouting out territories and establishing routes; and, where to find supplies at a discount. Series: Startup Series. Num Pages: 226 pages. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade). Dimension: 227 x 174 x 10. Weight in Grams: 484.
Publisher
Entrepreneur Press United States
Number of pages
240
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9781599184364
ISBN
9781599184364
Paperback
Condition: New

€ 24.99
€ 22.52

Hardback. The practical, expert guide to reaching the new consumer

Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Num Pages: 176 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 21. Weight in Grams: 348.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119092896
ISBN
9781119092896
Hardback
Condition: New

€ 25.99
€ 16.62

Paperback. Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? This book helps you understand how social web technologies work, and learn practical and effective ways to reach people who frequent these sites. Num Pages: 346 pages, black & white illustrations, figures. BIC Classification: KJS; UMWS. Category: (P) Professional & Vocational. Dimension: 232 x 180 x 23. Weight in Grams: 668.
Publisher
O'Reilly Media, Inc, USA United States
Number of pages
346
Format
Paperback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9780596156817
ISBN
9780596156817
Paperback
Condition: New

€ 26.99
€ 26.68

Hardcover. Simple, powerful marketing strategies every business can afford to implement

There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 30. Weight in Grams: 560.

Publisher
John Wiley & Sons Inc
Number of pages
352
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781118034712
ISBN
9781118034712
Hardback
Condition: New

€ 30.99
€ 18.76

Paperback. Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 201 x 203 x 18. Weight in Grams: 418.
Publisher
Wiley
Number of pages
256
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118379769
ISBN
9781118379769
Paperback
Condition: New

€ 31.99
€ 24.88

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