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Sales & marketing

Results 217 - 240 of 2512

Sales & marketing

Paperback. Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations. Num Pages: 312 pages. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9780749477172
ISBN
9780749477172
Paperback
Condition: New

€ 33.99
€ 30.93

Hardback. Editor(s): Wieland, Josef. Series: Ethical Economy. Num Pages: 168 pages, 14 black & white illustrations, 2 colour tables, biography. BIC Classification: KJG; KJR; KJSM; RNB. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 438.
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2017
Edition
1st ed. 2017
Condition
New
SKU
V9783319488011
ISBN
9783319488011
Hardback
Condition: New

€ 177.80

Paperback. Gives you the edge through a brain-based perspective, process and approach to selling that is sensitive to what's going on in your customers' minds. This title helps you learn how to really relate to your prospects and sell in a way that is comfortable for both buyer and seller. Num Pages: 232 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 172 x 13. Weight in Grams: 364.
Publisher
Kogan Page Ltd
Number of pages
232
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780749469214
ISBN
9780749469214
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Edition
5th Edition
Condition
New
SKU
V9781138282063
ISBN
9781138282063
Paperback
Condition: New

€ 91.37

Paperback. Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. Num Pages: 312 pages, Illustrations. BIC Classification: KJE; KJS; UGB. Category: (P) Professional & Vocational. Dimension: 234 x 187 x 17. Weight in Grams: 548.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
312
Format
Paperback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780470616338
ISBN
9780470616338
Paperback
Condition: New

€ 31.99
€ 24.80

Paperback. Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit. Num Pages: 176 pages, 17 black & white illustrations, 5 black & white tables, 17 black & white line drawings. BIC Classification: KJMB; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 157 x 9. Weight in Grams: 282.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
176
Format
Paperback
Publication date
2013
Edition
0th Edition
Condition
New
SKU
V9780415667951
ISBN
9780415667951
Paperback
Condition: New

€ 59.54

Paperback. A Focus on 3D Printing for Healthcare Applications is an indispensable collection of articles for anyone interested in additive manufacturing and prosthetics. 3D printing has huge potential to deliver tailored healthcare solutions. Find out some of the reasons why by reading this collection. Series: Emerald Gems. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 240 x 16. Weight in Grams: 400.
Publisher
Emerald Publishing Limited
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781785608834
ISBN
9781785608834
Paperback
Condition: New

€ 56.48

Hardcover. How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 211 x 212 x 19. Weight in Grams: 610.
Publisher
John Wiley & Sons Inc United States
Number of pages
256
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118823286
ISBN
9781118823286
Hardback
Condition: New

€ 31.99
€ 24.96

Hardback. Num Pages: 208 pages, illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 243 x 165 x 23. Weight in Grams: 416.
Publisher
Harvard Business School Publishing
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781625278456
ISBN
9781625278456
Hardback
Condition: New

€ 36.99
€ 30.63

Hardcover. Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 155 x 23. Weight in Grams: 448.

Publisher
John Wiley & Sons Inc
Number of pages
244
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118167779
ISBN
9781118167779
Hardback
Condition: New

€ 25.99
€ 21.24

Paperback. Series: The FT Guides. Num Pages: 184 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 12. Weight in Grams: 296.
Publisher
Pearson Education Limited United Kingdom
Number of pages
184
Format
Paperback
Publication date
2011
Edition
01st Edition
Condition
New
SKU
V9780273761136
ISBN
9780273761136
Paperback
Condition: New

€ 19.99
€ 19.84

Paperback. Helps you to give your brand more than an internet presence: it gives it a voice. This title helps you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website. Series: New Tools for Business. Num Pages: 136 pages, black & white illustrations. BIC Classification: KJS; UT. Category: (P) Professional & Vocational. Dimension: 202 x 131 x 12. Weight in Grams: 180. As new.
Condition
Used, Like New
Edition
1st Edition
Publisher
Kogan Page Ltd
Number of pages
136
Format
Paperback
Publication date
2010
SKU
KRF0028239
ISBN
9780749461454
Paperback
Condition: Used, Like New

€ 4.99

Paperback. Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 17. Weight in Grams: 380.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780470168363
ISBN
9780470168363
Paperback
Condition: New

€ 18.99
€ 15.06

Paperback. Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide. Num Pages: 608 pages, 100 colour line drawings, 130 colour half-tones. BIC Classification: KJK; KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 264 x 196 x 29. Weight in Grams: 1284.
Publisher
Oxford University Press United Kingdom
Number of pages
608
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9780199609703
ISBN
9780199609703
Paperback
Condition: New

€ 232.22

Hardcover. How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service. Num Pages: 256 pages, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 238 x 162 x 23. Weight in Grams: 412.
Publisher
HarperCollins Publishers Inc United States
Number of pages
288
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780061684326
ISBN
9780061684326
Hardback
Condition: New

€ 32.99
€ 25.72

Hardback. A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 24. Weight in Grams: 392.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119280736
ISBN
9781119280736
Hardback
Condition: New

€ 31.99
€ 24.94

Paperback.
Publisher
LID Publishing United Kingdom
Number of pages
192
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781907794452
ISBN
9781907794452
Paperback
Condition: New

€ 17.99
€ 14.46

Paperback. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students. Num Pages: 512 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 187 x 31. Weight in Grams: 990.
Publisher
Wiley
Format
Paperback
Publication date
2012
Edition
Revised 4th Edition
Condition
New
SKU
V9781118432679
ISBN
9781118432679
Paperback
Condition: New

€ 50.15

Hardback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, biography. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 161 x 241 x 17. Weight in Grams: 486.
Publisher
Bloomsbury Publishing PLC
Format
Hardback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9781844578399
ISBN
9781844578399
Hardback
Condition: New

€ 118.84
€ 106.16

Paperback. A guide to produce effective marketing communications in a world of consumers empowered by digital technology. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (G) General (US: Trade). Dimension: 232 x 157 x 13. Weight in Grams: 416.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9780749471088
ISBN
9780749471088
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback. Editor(s): Len-Rios, Maria; Perry, Earnest. Num Pages: 272 pages, 7 black & white tables, 39 black & white halftones. BIC Classification: JFD; KJSP; KNTJ; KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 178. .
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
272
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781138784895
ISBN
9781138784895
Paperback
Condition: New

€ 61.45

Paperback. .
Publisher
Management Books 2000 Ltd
Number of pages
160
Format
Paperback
Publication date
2013
Condition
New
SKU
V9781852527181
ISBN
9781852527181
Paperback
Condition: New

€ 17.99
€ 8.27

Paperback. A Marxist investigation into the forms of resistance occurring in the UK call centre today Series: Wildcat. Num Pages: 208 pages. BIC Classification: 1DBK; JHBL; KJS; KNTT. Category: (P) Professional & Vocational. Dimension: 136 x 215 x 18. Weight in Grams: 262.
Publisher
Pluto Press
Format
Paperback
Publication date
2016
Edition
Reprint
Condition
New
SKU
V9780745399065
ISBN
9780745399065
Paperback
Condition: New

€ 23.99
€ 16.55

Hardcover. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352.
Publisher
Thames & Hudson Ltd
Format
Hardback
Publication date
2016
Edition
3rd Revised edition
Condition
New
SKU
V9780500518984
ISBN
9780500518984
Hardback
Condition: New

€ 33.99
€ 28.66

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