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Sales & marketing
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Sales & marketing
Hardback. Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today's highly competitive marketplace, creating an advantage through sales is imperative. Num Pages: 128 pages, approx. 10 black and white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 180 x 120. .
- Publisher
- LID Publishing
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781911498315
- ISBN
- 9781911498315
Hardback
Condition: New
€ 13.99€ 11.76
€ 13.99
€ 11.76
Hardcover. Why the luxury market's fate rests in Chinese wallets
The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 20. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118950296
- ISBN
- 9781118950296
Hardback
Condition: New
€ 41.99€ 32.77
€ 41.99
€ 32.77
Hardback. Num Pages: 336 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 164 x 237 x 32. Weight in Grams: 528.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780062415691
- ISBN
- 9780062415691
Hardback
Condition: New
€ 32.99€ 27.12
€ 32.99
€ 27.12
Paperback. Num Pages: 264 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 156 x 20. Weight in Grams: 396.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781292134604
- ISBN
- 9781292134604
Paperback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Hardcover. Editor(s): Evans, Douglas W. Num Pages: 291 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 255 x 182 x 20. Weight in Grams: 630.
- Publisher
- Nova Science Publishers Inc
- Number of pages
- 291
- Format
- Hardback
- Publication date
- 2013
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781626188174
- ISBN
- 9781626188174
Hardback
Condition: New
€ 253.26€ 172.78
€ 253.26
€ 172.78
Paperback. Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 131 x 26. Weight in Grams: 290.
- Publisher
- Simon & Schuster Ltd
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781849830409
- ISBN
- 9781849830409
Paperback
Condition: New
€ 15.99€ 11.57
€ 15.99
€ 11.57
Hardcover. This book takes a novel and holistic view of the global financial crisis and gives a comprehensive agenda for the reform of the global economy. It highlights why financial markets are more volatile than other markets and need better regulation. Num Pages: 285 pages, 8 black & white tables, biography. BIC Classification: KCB; KCL; KCP; KFF; KJSM; PBUD. Category: (P) Professional & Vocational. Dimension: 244 x 164 x 23. Weight in Grams: 642.
- Publisher
- Springer, India, Private Ltd India
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9788132207979
- ISBN
- 9788132207979
Hardback
Condition: New
€ 68.39
€ 68.39
Hardback. Editor(s): Roy, Sanjit Kumar; Nguyen, Bang; Mutum, Dilip S. Num Pages: 194 pages, 4 black & white illustrations, 24 colour illustrations, biography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 166 x 243 x 18. Weight in Grams: 454.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319329680
- ISBN
- 9783319329680
Hardback
Condition: New
€ 94.61
€ 94.61
Paperback. Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Num Pages: 384 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 188 x 236 x 16. Weight in Grams: 518.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118958087
- ISBN
- 9781118958087
Paperback
Condition: New
€ 30.99€ 22.07
€ 30.99
€ 22.07
Paperback. The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 24. Weight in Grams: 256.
- Publisher
- Simon & Schuster UK
- Format
- Paperback
- Publication date
- 2009
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781847398352
- ISBN
- 9781847398352
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Hardcover. Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 268 x 262 x 28. Weight in Grams: 462.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119037361
- ISBN
- 9781119037361
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Paperback. Offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown on the individual skills required in briefing, writing and presenting. This book covers the role and importance of PR and communications in organisations, key theories for PR, skills and disciplines, channels and creativity. Series: PR in Practice. Num Pages: 376 pages, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 20. Weight in Grams: 560.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749468422
- ISBN
- 9780749468422
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Paperback. Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 158 x 245 x 14. Weight in Grams: 358.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749475093
- ISBN
- 9780749475093
Paperback
Condition: New
€ 36.99€ 31.10
€ 36.99
€ 31.10
Empirical Studies on Economics of Innovation, Public Economics and Man...
Mehmet Huseyin Bilgin (Ed.)
Hardback. Editor(s): Bilgin, Mehmet Huseyin; Danis, Hakan; Demir, Ender; Can, Ugur. Series: Eurasian Studies in Business and Economics. Num Pages: 380 pages, 67 black & white illustrations, 13 colour illustrations, biography. BIC Classification: 1D; 1F; KFFD; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319501635
- ISBN
- 9783319501635
Hardback
Condition: New
€ 196.00
€ 196.00
Hardback. Num Pages: 320 pages. BIC Classification: KJE; KJH; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 27. Weight in Grams: 646.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780062273123
- ISBN
- 9780062273123
Hardback
Condition: New
€ 32.99€ 31.03
€ 32.99
€ 31.03
Paperback. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182.
- Publisher
- LID Publishing Inc
- Number of pages
- 104
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781907794469
- ISBN
- 9781907794469
Paperback
Condition: New
€ 17.99€ 14.54
€ 17.99
€ 14.54
Paperback. Smart marketing techniques to get your business noticed.
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Num Pages: 424 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 23. Weight in Grams: 768.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 424
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781119965169
- ISBN
- 9781119965169
Paperback
Condition: New
€ 26.99€ 20.35
€ 26.99
€ 20.35
Paperback. Your fast track to successful digital marketing Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns. Learn in a week, remember for a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609525
- ISBN
- 9781473609525
Paperback
Condition: New
€ 13.99€ 11.76
€ 13.99
€ 11.76
Paperback. Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 189 x 16. Weight in Grams: 434.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118772225
- ISBN
- 9781118772225
Paperback
Condition: New
€ 33.99€ 24.65
€ 33.99
€ 24.65
Paperback. Num Pages: 220 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 171.
- Publisher
- RDA Press, LLC
- Format
- Paperback
- Publication date
- 2012
- Edition
- Reprint
- Condition
- New
- SKU
- V9781937832124
- ISBN
- 9781937832124
Paperback
Condition: New
€ 24.99€ 21.84
€ 24.99
€ 21.84
Hardcover. .
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780134507835
- ISBN
- 9780134507835
Hardback
Condition: New
€ 45.38
€ 45.38
Hardcover. Num Pages: 194 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 203 x 22. Weight in Grams: 854.
- Publisher
- powerHouse Books,U.S. United States
- Number of pages
- 194
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781576876404
- ISBN
- 9781576876404
Hardback
Condition: New
€ 30.99€ 28.14
€ 30.99
€ 28.14
Paperback. Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations. Num Pages: 312 pages. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749477172
- ISBN
- 9780749477172
Paperback
Condition: New
€ 33.99€ 31.10
€ 33.99
€ 31.10
Hardback. Editor(s): Wieland, Josef. Series: Ethical Economy. Num Pages: 168 pages, 14 black & white illustrations, 2 colour tables, biography. BIC Classification: KJG; KJR; KJSM; RNB. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 438.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319488011
- ISBN
- 9783319488011
Hardback
Condition: New
€ 182.93
€ 182.93