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Sales & marketing

Results 193 - 216 of 2512

Sales & marketing

Hardback. .
Publisher
Disney Book Publishing Inc. United States
Number of pages
208
Format
Hardback
Publication date
2011
Edition
Revised, Updated
Condition
New
SKU
V9781423145844
ISBN
9781423145844
Hardback
Condition: New

€ 26.99
€ 22.19

Hardcover. Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity. Num Pages: 208 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 151 x 20. Weight in Grams: 456.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118756232
ISBN
9781118756232
Hardback
Condition: New

€ 23.99
€ 17.67

Hardcover. You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. Num Pages: 244 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 158 x 20. Weight in Grams: 484.
Publisher
John Wiley and Sons Ltd London
Number of pages
244
Format
Hardback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780470032725
ISBN
9780470032725
Hardback
Condition: New

€ 43.99
€ 33.55

Hardback. Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today's highly competitive marketplace, creating an advantage through sales is imperative. Num Pages: 128 pages, approx. 10 black and white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 180 x 120. .
Publisher
LID Publishing
Format
Hardback
Publication date
2017
Condition
New
SKU
V9781911498315
ISBN
9781911498315
Hardback
Condition: New

€ 13.99
€ 11.81

Hardcover. Why the luxury market's fate rests in Chinese wallets

The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 20. Weight in Grams: 532.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118950296
ISBN
9781118950296
Hardback
Condition: New

€ 41.99
€ 32.33

Hardback. Num Pages: 336 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 164 x 237 x 32. Weight in Grams: 528.
Publisher
HarperCollins Publishers Inc
Format
Hardback
Publication date
2016
Condition
New
SKU
V9780062415691
ISBN
9780062415691
Hardback
Condition: New

€ 32.99
€ 26.27

Hardcover. Editor(s): Evans, Douglas W. Num Pages: 291 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 255 x 182 x 20. Weight in Grams: 630.
Publisher
Nova Science Publishers Inc
Number of pages
291
Format
Hardback
Publication date
2013
Edition
UK ed.
Condition
New
SKU
V9781626188174
ISBN
9781626188174
Hardback
Condition: New

€ 253.11
€ 170.94

Paperback. Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 131 x 26. Weight in Grams: 290.
Publisher
Simon & Schuster Ltd
Number of pages
400
Format
Paperback
Publication date
2010
Condition
New
SKU
V9781849830409
ISBN
9781849830409
Paperback
Condition: New

€ 15.99
€ 11.54

Hardcover. This book takes a novel and holistic view of the global financial crisis and gives a comprehensive agenda for the reform of the global economy. It highlights why financial markets are more volatile than other markets and need better regulation. Num Pages: 285 pages, 8 black & white tables, biography. BIC Classification: KCB; KCL; KCP; KFF; KJSM; PBUD. Category: (P) Professional & Vocational. Dimension: 244 x 164 x 23. Weight in Grams: 642.
Publisher
Springer, India, Private Ltd India
Number of pages
320
Format
Hardback
Publication date
2013
Edition
2013th Edition
Condition
New
SKU
V9788132207979
ISBN
9788132207979
Hardback
Condition: New

€ 66.52

Hardback. Editor(s): Roy, Sanjit Kumar; Nguyen, Bang; Mutum, Dilip S. Num Pages: 194 pages, 4 black & white illustrations, 24 colour illustrations, biography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 166 x 243 x 18. Weight in Grams: 454.
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2016
Edition
1st ed. 2017
Condition
New
SKU
V9783319329680
ISBN
9783319329680
Hardback
Condition: New

€ 92.01

Paperback. Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Num Pages: 384 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 188 x 236 x 16. Weight in Grams: 518.

Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781118958087
ISBN
9781118958087
Paperback
Condition: New

€ 30.99
€ 21.79

Paperback. The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 24. Weight in Grams: 256.
Publisher
Simon & Schuster UK
Format
Paperback
Publication date
2009
Edition
UK ed.
Condition
New
SKU
V9781847398352
ISBN
9781847398352
Paperback
Condition: New

€ 13.99
€ 11.66

Hardcover. Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 268 x 262 x 28. Weight in Grams: 462.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119037361
ISBN
9781119037361
Hardback
Condition: New

€ 30.99
€ 23.94

Paperback. Offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown on the individual skills required in briefing, writing and presenting. This book covers the role and importance of PR and communications in organisations, key theories for PR, skills and disciplines, channels and creativity. Series: PR in Practice. Num Pages: 376 pages, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 20. Weight in Grams: 560.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749468422
ISBN
9780749468422
Paperback
Condition: New

€ 40.99
€ 36.19

Paperback. Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 158 x 245 x 14. Weight in Grams: 358.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749475093
ISBN
9780749475093
Paperback
Condition: New

€ 36.99
€ 31.01

Hardback. Editor(s): Bilgin, Mehmet Huseyin; Danis, Hakan; Demir, Ender; Can, Ugur. Series: Eurasian Studies in Business and Economics. Num Pages: 380 pages, 67 black & white illustrations, 13 colour illustrations, biography. BIC Classification: 1D; 1F; KFFD; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2017
Edition
1st ed. 2017
Condition
New
SKU
V9783319501635
ISBN
9783319501635
Hardback
Condition: New

€ 190.49

Hardback. Num Pages: 320 pages. BIC Classification: KJE; KJH; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 27. Weight in Grams: 646.
Publisher
HarperCollins Publishers Inc
Format
Hardback
Publication date
2016
Condition
New
SKU
V9780062273123
ISBN
9780062273123
Hardback
Condition: New

€ 26.99
€ 21.86

Paperback. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182.
Publisher
LID Publishing Inc
Number of pages
104
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781907794469
ISBN
9781907794469
Paperback
Condition: New

€ 17.99
€ 14.50

Paperback. Smart marketing techniques to get your business noticed.

Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Num Pages: 424 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 23. Weight in Grams: 768.

Publisher
John Wiley & Sons Inc
Number of pages
424
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9781119965169
ISBN
9781119965169
Paperback
Condition: New

€ 26.99
€ 20.11

Paperback. Your fast track to successful digital marketing Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns. Learn in a week, remember for a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473609525
ISBN
9781473609525
Paperback
Condition: New

€ 13.99
€ 11.02

Paperback. Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 189 x 16. Weight in Grams: 434.
Publisher
John Wiley & Sons Inc United States
Number of pages
360
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118772225
ISBN
9781118772225
Paperback
Condition: New

€ 33.99
€ 24.39

Paperback. Num Pages: 220 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 171.
Publisher
RDA Press, LLC
Format
Paperback
Publication date
2012
Edition
Reprint
Condition
New
SKU
V9781937832124
ISBN
9781937832124
Paperback
Condition: New

€ 24.99
€ 21.72

Hardcover. .
Publisher
Pearson FT Press
Format
Hardback
Publication date
2016
Edition
2nd Edition
Condition
New
SKU
V9780134507835
ISBN
9780134507835
Hardback
Condition: New

€ 43.89

Hardcover. Num Pages: 194 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 203 x 22. Weight in Grams: 854.
Publisher
powerHouse Books,U.S. United States
Number of pages
194
Format
Hardback
Publication date
2013
Condition
New
SKU
V9781576876404
ISBN
9781576876404
Hardback
Condition: New

€ 29.99
€ 27.13

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