Sales & marketing
Results 337 - 360 of 2512
Sales & marketing
Paperback. Written by one of the most respected names in the field, this book is the definitive, research-based guide to content marketing. It gives a serious and deeply informed look at the real roadblocks facing organisations, and how they can address the disruption of new technology, media channels and consumer trends. Num Pages: 192 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479756
- ISBN
- 9780749479756
Paperback
Condition: New
€ 36.99€ 33.15
€ 36.99
€ 33.15
Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780198749912
- ISBN
- 9780198749912
Paperback
Condition: New
€ 11.99€ 10.78
€ 11.99
€ 10.78
Paperback. This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory. Num Pages: 160 pages, b/w illustrations. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126. .
- Publisher
- Little, Brown Book Group United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781472136077
- ISBN
- 9781472136077
Paperback
Condition: New
€ 15.99€ 11.78
€ 15.99
€ 11.78
Hardback. Num Pages: 192 pages, B&W illustrations, charts, tables. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 149 x 224 x 17. Weight in Grams: 384.
- Publisher
- Taylor & Francis Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781937134853
- ISBN
- 9781937134853
Hardback
Condition: New
€ 35.91
€ 35.91
Hardback. Multinational Management Editor(s): Segers, Rien T. Num Pages: 377 pages, 85 black & white illustrations, 8 colour illustrations, 86 colour tables, biography. BIC Classification: KJC; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 246 x 164 x 26. Weight in Grams: 730.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319230115
- ISBN
- 9783319230115
Hardback
Condition: New
€ 66.78
€ 66.78
Paperback. .
- Publisher
- Financial Times Management
- Format
- Paperback
- Publication date
- 2006
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780273695592
- ISBN
- 9780273695592
Paperback
Condition: New
€ 102.69
€ 102.69
Paperback. Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KJSM; UGB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 289 x 2. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478889
- ISBN
- 9780749478889
Paperback
Condition: New
€ 33.99€ 30.81
€ 33.99
€ 30.81
Paperback. Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 153 x 19. Weight in Grams: 344.
- Publisher
- Portfolio Penguin
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780241003305
- ISBN
- 9780241003305
Paperback
Condition: New
€ 23.99€ 16.58
€ 23.99
€ 16.58
Hardback. What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?
Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3. Num Pages: 256 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 23. Weight in Grams: 444.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118875353
- ISBN
- 9781118875353
Hardback
Condition: New
€ 27.99€ 20.96
€ 27.99
€ 20.96
Paperback. Explains how the communication revolution has transformed consumer behaviour and thus selling, providing a framework for salespeople to generate digital leads and convert them to transactions. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 344.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749475079
- ISBN
- 9780749475079
Paperback
Condition: New
€ 33.47
€ 33.47
Hardback. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 408
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464912
- ISBN
- 9780749464912
Hardback
Condition: New
€ 48.99€ 44.09
€ 48.99
€ 44.09
paperback. Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts. Num Pages: 552 pages, Illustrations (chiefly col.). BIC Classification: KJSM. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 246 x 190 x 22. Weight in Grams: 1034.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 552
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780199655090
- ISBN
- 9780199655090
Paperback
Condition: New
€ 83.78
€ 83.78
Paperback. The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. Num Pages: 600 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 248 x 192 x 28. Weight in Grams: 1122.
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd UK ed.
- Condition
- New
- SKU
- V9780199684090
- ISBN
- 9780199684090
Paperback
Condition: New
€ 164.30
€ 164.30
Paperback. From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 163 x 147 x 24. Weight in Grams: 198.
- Publisher
- Penguin Books Ltd United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2004
- Condition
- New
- SKU
- V9780141015224
- ISBN
- 9780141015224
Paperback
Condition: New
€ 17.99€ 13.44
€ 17.99
€ 13.44
Paperback. * This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing. Num Pages: 216 pages, 20. BIC Classification: AKTA; KJS; TDPH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 173 x 11. Weight in Grams: 382.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781405150606
- ISBN
- 9781405150606
Paperback
Condition: New
€ 38.99€ 30.57
€ 38.99
€ 30.57
Paperback. A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 154 x 20. Weight in Grams: 342.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780349412986
- ISBN
- 9780349412986
Paperback
Condition: New
€ 19.99€ 14.95
€ 19.99
€ 14.95
Paperback. Marketing expert Tim Calkins shows businesses how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Num Pages: 304 pages, illustrations. BIC Classification: KJC; KJF; KJS. Category: (G) General (US: Trade). Dimension: 233 x 156 x 20. Weight in Grams: 324.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9781137278753
- ISBN
- 9781137278753
Paperback
Condition: New
€ 61.14€ 52.80
€ 61.14
€ 52.80
Hardback. Human Sigma offers an innovative research-based approach to one of the toughest challenges facing sales and services companies today: how to effectively manage the employee-customer encounter to drive business success. Num Pages: 216 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 29. Weight in Grams: 652.
- Publisher
- Gallup Press
- Number of pages
- 216
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781595620163
- ISBN
- 9781595620163
Hardback
Condition: New
€ 27.99€ 24.51
€ 27.99
€ 24.51
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSP; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473610293
- ISBN
- 9781473610293
Paperback
Condition: New
€ 15.99€ 11.81
€ 15.99
€ 11.81
Paperback. Num Pages: 272 pages, 3 illus.; 2 tables. BIC Classification: JFD; KJSM; KNTX. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 13. Weight in Grams: 376. New Technologies and the Transformation of Media Audiences. 272 pages, illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; KJSM; KNTX. Dimension: 227 x 151 x 13. Weight: 384.
- Publisher
- Columbia University Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9780231150354
- ISBN
- 9780231150354
Paperback
Condition: New
€ 37.99€ 27.32
€ 37.99
€ 27.32
Paperback. The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 888
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780470650936
- ISBN
- 9780470650936
Paperback
Condition: New
€ 52.48
€ 52.48
Paperback. Num Pages: 160 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 137 x 203 x 16. Weight in Grams: 266.
- Publisher
- New Riders
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134172811
- ISBN
- 9780134172811
Paperback
Condition: New
€ 26.99€ 23.25
€ 26.99
€ 23.25
Hardback. Num Pages: 209 pages, 26 black & white illustrations, biography. BIC Classification: KJJ; KJMV8; KJS; KJSM; KND. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319512525
- ISBN
- 9783319512525
Hardback
Condition: New
€ 199.73
€ 199.73
Hardcover. Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 170 x 22. Weight in Grams: 438.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 238
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118131367
- ISBN
- 9781118131367
Hardback
Condition: New
€ 32.99€ 32.24
€ 32.99
€ 32.24