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Sales & marketing

Results 385 - 408 of 2512

Sales & marketing

Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 139 x 18. Weight in Grams: 412.
Publisher
FT Press
Number of pages
272
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273731276
ISBN
9780273731276
Paperback
Condition: New

€ 19.99
€ 15.91

Hardback. This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 298 x 21. Weight in Grams: 526.
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781786354563
ISBN
9781786354563
Hardback
Condition: New

€ 103.58

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
10th Edition
Condition
New
SKU
V9781337282659
ISBN
9781337282659
Paperback
Condition: New

€ 100.91

Paperback. Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 154 x 18. Weight in Grams: 384.
Condition
Used, Like New
Publisher
John Wiley & Sons Inc
Number of pages
272
Format
Paperback
Publication date
2003
Edition
1st Edition
SKU
KT00000875
ISBN
9780470853580
Paperback
Condition: Used, Like New

€ 4.99

Hardback. Featuring hundreds of photographs, this lavishly illustrated guide to some of the most distinguished British brands takes a fascinating, behind-the-scenes look at their enduring success. Num Pages: 196 pages, 250 colour. BIC Classification: 1DBK; KJP; KJS; KJZ. Category: (G) General (US: Trade). Dimension: 290 x 250 x 25. Weight in Grams: 1452.
Publisher
Prestel
Format
Hardback
Publication date
2015
Condition
New
SKU
V9783791349466
ISBN
9783791349466
Hardback
Condition: New

€ 56.45
€ 51.57

Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
Publisher
Profile Books Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2000
Condition
New
SKU
V9781861976055
ISBN
9781861976055
Paperback
Condition: New

€ 15.99
€ 11.70

Paperback. Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 141 x 22. Weight in Grams: 368.
Publisher
Kogan Page Ltd
Number of pages
304
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9780749462871
ISBN
9780749462871
Paperback
Condition: New

€ 33.99
€ 28.94

Hardback. Series: Management for Professionals. Num Pages: 224 pages, 45 black & white illustrations, biography. BIC Classification: KJMV6; KJSM. Category: (G) General (US: Trade). Dimension: 165 x 242 x 19. Weight in Grams: 502.
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2016
Edition
1st ed. 2017
Condition
New
SKU
V9783319388441
ISBN
9783319388441
Hardback
Condition: New

€ 92.30

Paperback. Num Pages: 478 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 253 x 182 x 25. Weight in Grams: 834.
Publisher
Fitness Information Technology, Inc, U.S. United States
Number of pages
478
Format
Paperback
Publication date
2019
Edition
Fourth
Condition
New
SKU
V9781935412403
ISBN
9781935412403
Paperback
Condition: New

€ 96.24
€ 73.33

Paperback. Provides global/international view of marketing and marketing research; how to conduct research Num Pages: 560 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 196 x 252 x 40. Weight in Grams: 1198.
Publisher
SAGE Publications Pvt. Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9789351507505
ISBN
9789351507505
Paperback
Condition: New

€ 51.99
€ 51.69

Hardcover. Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Num Pages: 180 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 16. Weight in Grams: 424.
Publisher
Palgrave Macmillan
Number of pages
174
Format
Hardback
Publication date
2012
Edition
2013th Edition
Condition
New
SKU
V9781137019486
ISBN
9781137019486
Hardback
Condition: New

€ 63.83

Paperback. The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. Num Pages: 696 pages, black & white illustrations, figures. BIC Classification: KJSA; UBW. Category: (P) Professional & Vocational. Dimension: 189 x 235 x 33. Weight in Grams: 912.
Publisher
John Wiley & Sons Inc United States
Number of pages
650
Format
Paperback
Publication date
2014
Edition
3rd Revised edition
Condition
New
SKU
V9781118819562
ISBN
9781118819562
Paperback
Condition: New

€ 43.99
€ 30.59

Hardcover. Num Pages: 224 pages, tables & charts. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 235 x 162 x 22. Weight in Grams: 476.
Publisher
Select Books Inc United States
Number of pages
224
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9781590791219
ISBN
9781590791219
Hardback
Condition: New

€ 23.99
€ 21.35

Paperback. Your guide to the most up-to-date selling strategies andtechniques

No matter your skill level, this new edition of Selling ForDummies helps you lay the foundation for sales success with thelatest information on how to research your prospects, break downthe steps of the sales process, follow up with customers, and somuch more. Num Pages: 384 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 190 x 237 x 28. Weight in Grams: 502.

Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
4th Edition
Condition
New
SKU
V9781118967232
ISBN
9781118967232
Paperback
Condition: New

€ 25.99
€ 19.32

Paperback. Num Pages: 152 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156. .
Publisher
Pearson Education Limited United Kingdom
Number of pages
152
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781292087924
ISBN
9781292087924
Paperback
Condition: New

€ 19.99
€ 15.91

Paperback. This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands Series: Emerald Gems. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 241 x 18. Weight in Grams: 374.
Publisher
Emerald Publishing Limited
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781785608636
ISBN
9781785608636
Paperback
Condition: New

€ 56.02

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 219 x 13. Weight in Grams: 116.
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473608023
ISBN
9781473608023
Paperback
Condition: New

€ 11.99
€ 10.30

Paperback. Num Pages: 360 pages, Illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 264 x 195 x 16. Weight in Grams: 856.
Publisher
Pearson Education Limited United Kingdom
Number of pages
360
Format
Paperback
Publication date
2012
Edition
Pap/Psc
Condition
New
SKU
V9780273727590
ISBN
9780273727590
Paperback
Condition: New

€ 82.64

Hardcover. A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships. Num Pages: 220 pages, Ill. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 235 x 16. Weight in Grams: 432.
Publisher
Copenhagen Business School Press
Number of pages
220
Format
Hardback
Publication date
2002
Condition
New
SKU
V9788763000949
ISBN
9788763000949
Hardback
Condition: New

€ 30.99
€ 22.22

Hardback. .
Publisher
Springer International Publishing AG Switzerland
Number of pages
203
Format
Hardback
Publication date
2014
Edition
2015th Edition
Condition
New
SKU
V9783319085203
ISBN
9783319085203
Hardback
Condition: New

€ 65.35
€ 63.95

Paperback. Brian Tracy, uno de los mejores vendedores del mundo, sabe que la habilidad de cerrar una venta es la destreza clave que necesita todo profesional experto en ventas. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 142 x 213 x 22. Weight in Grams: 270.
Publisher
Thomas Nelson Publishers
Format
Paperback
Publication date
2007
Condition
New
SKU
V9781602550094
ISBN
9781602550094
Paperback
Condition: New

€ 17.99
€ 15.91

CD-Audio. Shows that the future of business does not lie in hits, but in what used to be regarded as misses - the endlessly long tail of that same curve. This work takes a look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. Num Pages: 7 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 124 x 148 x 51. Weight in Grams: 356.
Publisher
Cornerstone United Kingdom
Format
CD
Publication date
2007
Condition
New
SKU
V9781846570872
ISBN
9781846570872
CD
Condition: New

€ 24.99
€ 17.21

Paperback. With a focus on global trade, this book provides entrepreneurs and small-to mid-sized businesses with the information they need to begin exporting their products around the world-as well as importing goods to sell. It shows you how to follow guidelines for developing a successful business and marketing plan. Num Pages: 360 pages, illustrations. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 27. Weight in Grams: 490.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
3rd Edition
Condition
New
SKU
V9781119079675
ISBN
9781119079675
Paperback
Condition: New

€ 30.99
€ 21.87

Hardback. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
246
Format
Hardback
Publication date
2000
Edition
3rd Edition
Condition
New
SKU
V9780071359160
ISBN
9780071359160
Hardback
Condition: New

€ 30.99
€ 21.79

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