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Sales & marketing

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Sales & marketing

Clara Shih - The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer - 9780134263434 - V9780134263434 76%OFF

The Social Business Imperative: Adapting Your Business Model to the Al...

Clara Shih

Paperback. .
Publisher
Prentice Hall
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780134263434
ISBN
9780134263434
Paperback
Condition: New

€ 24.99
€ 6.08

Book details
Shaun Smith - On Purpose: Delivering a Branded Customer Experience People Love - 9780749471910 - V9780749471910 16%OFF

On Purpose: Delivering a Branded Customer Experience People Love

Shaun Smith

Paperback. Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 21. Weight in Grams: 632.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749471910
ISBN
9780749471910
Paperback
Condition: New

€ 36.99
€ 31.01

Book details
Phil Patton - 20th Century Classic Cars. 100 Years of Automotive Ads - 9783836546157 - V9783836546157 25%OFF

20th Century Classic Cars. 100 Years of Automotive Ads

Phil Patton

Hardcover. Editor(s): Heimann, Jim; Patton, Phil. Num Pages: 592 pages, colour illustrations. BIC Classification: AKC; AKL; KJSA; WGCB. Category: (G) General (US: Trade). Dimension: 199 x 159 x 41. Weight in Grams: 1440.
Publisher
TASCHEN Gmbh
Format
Hardback
Publication date
2014
Edition
Multilingual
Condition
New
SKU
V9783836546157
ISBN
9783836546157
Hardback
Condition: New

€ 26.99
€ 20.27

Book details
Zig Ziglar - Selling 101: What Every Successful Sales Professional Needs to Know - 9780785264811 - V9780785264811

Selling 101: What Every Successful Sales Professional Needs to Know

Zig Ziglar

Hardcover. Straight from the heart of America's master motivator, Selling 101describes the basics of how to persuade more people more effectively, more ethically, and more often. Num Pages: 112 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 160 x 120 x 13. Weight in Grams: 180.
Publisher
Thomas Nelson
Number of pages
96
Format
Hardback
Publication date
2003
Edition
3.4.2003
Condition
New
SKU
V9780785264811
ISBN
9780785264811
Hardback
Condition: New

€ 11.36

Book details
Patricia Mink Rath - The Why of the Buy: Consumer Behavior and Fashion Marketing - 9781609018986 - V9781609018986

The Why of the Buy: Consumer Behavior and Fashion Marketing

Patricia Mink Rath

Paperback. This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population. Num Pages: 480 pages, 180 color illus. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 254 x 205 x 28. Weight in Grams: 1474.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781609018986
ISBN
9781609018986
Paperback
Condition: New

€ 144.95

Book details
Drayton Bird - Commonsense Direct and Digital Marketing - 9780749447601 - V9780749447601 11%OFF

Commonsense Direct and Digital Marketing

Drayton Bird

Paperback. Gives the marketer the tools, techniques and structure needed to produce profitable marketing across the direct marketing spectrum. Suitable for those involved in direct marketing, this book provides not just the structure for success but also an insight into the techniques behind some of the world's successful direct marketing campaigns. Num Pages: 448 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 32. Weight in Grams: 860.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
448
Format
Paperback
Publication date
2007
Edition
5th
Condition
New
SKU
V9780749447601
ISBN
9780749447601
Paperback
Condition: New

€ 40.99
€ 36.34

Book details
Fons Van Dyck - Advertising Transformed: The New Rules for the Digital Age - 9780749471484 - V9780749471484 10%OFF

Advertising Transformed: The New Rules for the Digital Age

Fons Van Dyck

Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749471484
ISBN
9780749471484
Paperback
Condition: New

€ 36.99
€ 33.15

Book details
Beate Van Dongen Crombags - CEX Sells: New Inspiration for Valuable Experiences - 9789063694449 - V9789063694449 7%OFF

CEX Sells: New Inspiration for Valuable Experiences

Beate Van Dongen Crombags

Paperback. Num Pages: 176 pages. BIC Classification: KJMB; KJSU. Category: (G) General (US: Trade). Dimension: 200 x 200. .
Publisher
BIS Publishers
Format
Paperback
Publication date
2018
Condition
New
SKU
V9789063694449
ISBN
9789063694449
Paperback
Condition: New

€ 40.99
€ 37.99

Book details
Stefano Dell´atti (Ed.) - Managing Reputation in The Banking Industry: Theory and Practice - 9783319282541 - V9783319282541

Managing Reputation in The Banking Industry: Theory and Practice

Stefano Dell´atti (Ed.)

Hardback. Editor(s): Dell'Atti, Stefano; Trotta, Annarita. Num Pages: 199 pages, 6 black & white illustrations, 35 colour illustrations, biography. BIC Classification: KFFK; KJSP. Category: (G) General (US: Trade). Dimension: 164 x 243 x 17. Weight in Grams: 450.
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9783319282541
ISBN
9783319282541
Hardback
Condition: New

€ 124.26

Book details
Mark Earls - Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People´s Ideas - 9781118964965 - V9781118964965 28%OFF

Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People´s...

Mark Earls

Paperback. THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. Illustrator(s): Willshire, John V. Num Pages: 224 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 244 x 189 x 20. Weight in Grams: 634.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118964965
ISBN
9781118964965
Paperback
Condition: New

€ 33.99
€ 24.58

Book details
Ian Gordon - Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value - 9781118092217 - V9781118092217 22%OFF

Managing the New Customer Relationship: Strategies to Engage the Socia...

Ian Gordon

Hardcover. Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. Num Pages: 352 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 162 x 230 x 31. Weight in Grams: 674.
Publisher
John Wiley & Sons Inc
Number of pages
352
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118092217
ISBN
9781118092217
Hardback
Condition: New

€ 32.99
€ 25.74

Book details
Keith Rosen - Coaching Salespeople into Sales Champions - 9780470142516 - V9780470142516 28%OFF

Coaching Salespeople into Sales Champions

Keith Rosen

Hardcover. "Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople's performance and attitude. "--Dr. Num Pages: 352 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 163 x 30. Weight in Grams: 556.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
352
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470142516
ISBN
9780470142516
Hardback
Condition: New

€ 33.99
€ 24.42

Book details
John Jantsch - Duct Tape Marketing Revised and Updated: The World´s Most Practical Small Business Marketing Guide - 9781595554659 - V9781595554659 21%OFF

Duct Tape Marketing Revised and Updated: The World´s Most Practical...

John Jantsch

Paperback. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. Num Pages: 304 pages. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade). Dimension: 141 x 213 x 21. Weight in Grams: 276.
Publisher
HarperCollins Focus United States
Number of pages
279
Format
Paperback
Publication date
2011
Edition
Revised, Updated
Condition
New
SKU
V9781595554659
ISBN
9781595554659
Paperback
Condition: New

€ 18.99
€ 15.02

Book details
Geoffrey A. Moore - Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) - 9780060745813 - V9780060745813 3%OFF

Inside the Tornado: Strategies for Developing, Leveraging, and Survivi...

Geoffrey A. Moore

Paperback. Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Series: Collins Business Essentials. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 203 x 137 x 17. Weight in Grams: 220.
Publisher
HarperBusiness
Format
Paperback
Publication date
2005
Edition
Reissue
Condition
New
SKU
V9780060745813
ISBN
9780060745813
Paperback
Condition: New

€ 17.99
€ 17.41

Book details
Thomas Miller - Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics) - 9780133886559 - V9780133886559

Marketing Data Science: Modeling Techniques in Predictive Analytics wi...

Thomas Miller

Hardcover. Num Pages: 480 pages, illustrations. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 243 x 36. Weight in Grams: 944.
Publisher
Pearson FT Press
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780133886559
ISBN
9780133886559
Hardback
Condition: New

€ 73.45

Book details
Karina Jensen - Leading Global Innovation: Facilitating Multicultural Collaboration and International Market Success - 9783319535043 - V9783319535043 18%OFF

Leading Global Innovation: Facilitating Multicultural Collaboration an...

Karina Jensen

Paperback. .
Publisher
Springer International Publishing AG
Format
Paperback
Publication date
2017
Edition
1st ed. 2017
Condition
New
SKU
V9783319535043
ISBN
9783319535043
Paperback
Condition: New

€ 44.99
€ 37.02

Book details
Roberta Minazzi - Social Media Marketing in Tourism and Hospitality - 9783319051819 - V9783319051819

Social Media Marketing in Tourism and Hospitality

Roberta Minazzi

Hardback. Num Pages: 163 pages, 14 black & white illustrations, biography. BIC Classification: JFD; KJS; KNSG; KNSH. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 16. Weight in Grams: 426.
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2014
Edition
2015th Edition
Condition
New
SKU
V9783319051819
ISBN
9783319051819
Hardback
Condition: New

€ 145.71

Book details
Hermann Simon - Confessions of the Pricing Man: How Price Affects Everything: 2015 - 9783319203997 - V9783319203997 19%OFF

Confessions of the Pricing Man: How Price Affects Everything: 2015

Hermann Simon

Paperback. Num Pages: 221 pages, 26 black & white illustrations, 17 colour illustrations, biography. BIC Classification: KCC; KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 158 x 15. Weight in Grams: 456.
Publisher
Springer
Format
Paperback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9783319203997
ISBN
9783319203997
Paperback
Condition: New

€ 40.99
€ 33.00

Book details
Suzanne M. Paling - The Sales Leader´s Problem Solver: Practical Solutions to Conquer Management Mess-Ups, Handle Difficult Sales Reps, and Make the Most of Every Opportunity - 9781632650702 - V9781632650702

The Sales Leader´s Problem Solver: Practical Solutions to Conquer Man...

Suzanne M. Paling

Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 154 x 228 x 35. Weight in Grams: 416.
Publisher
Red Wheel/Weiser
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781632650702
ISBN
9781632650702
Paperback
Condition: New

€ 18.99
€ 18.93

Book details
Robert F. Lusch - Service-Dominant Logic: Premises, Perspectives, Possibilities - 9780521124324 - V9780521124324

Service-Dominant Logic: Premises, Perspectives, Possibilities

Robert F. Lusch

Paperback. .
Publisher
Cambridge University Press United Kingdom
Number of pages
295
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780521124324
ISBN
9780521124324
Paperback
Condition: New

€ 37.35

Book details
O´connor John - Electronic Marketing: Theory and Practice for the Twenty-First Century - 9780273684763 - V9780273684763 35%OFF

Electronic Marketing: Theory and Practice for the Twenty-First Century

O´connor John

Paperback. .
Publisher
Financial Times/ Prentice Hall
Format
Paperback
Publication date
2003
Condition
New
SKU
V9780273684763
ISBN
9780273684763
Paperback
Condition: New

€ 59.41
€ 38.60

Book details
Philipp Klaus - Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies - 9781137375452 - V9781137375452

Measuring Customer Experience: How to Develop and Execute the Most Pro...

Philipp Klaus

Hardback. Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Num Pages: 180 pages, 6 figures, 12 black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 144 x 217 x 14. Weight in Grams: 356.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2014
Edition
2015th Edition
Condition
New
SKU
V9781137375452
ISBN
9781137375452
Hardback
Condition: New

€ 64.42

Book details
Liam Fitzpatrick - Internal Communications: A Manual for Practitioners - 9780749469320 - V9780749469320 12%OFF

Internal Communications: A Manual for Practitioners

Liam Fitzpatrick

Paperback. Explores what good practice in internal communications looks like, providing a no-nonsense approach to devising an internal communications strategy based on the authors' extensive experiences as consultants and in-house leaders in the private, public and not-for-profit sectors. Series: PR in Practice. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJP; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 15. Weight in Grams: 420.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780749469320
ISBN
9780749469320
Paperback
Condition: New

€ 40.99
€ 36.22

Book details
Winston Fletcher - Advertising: A Very Short Introduction - 9780199568925 - V9780199568925 10%OFF

Advertising: A Very Short Introduction

Winston Fletcher

Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
Publisher
Oxford University Press United Kingdom
Number of pages
160
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780199568925
ISBN
9780199568925
Paperback
Condition: New

€ 11.99
€ 10.82

Book details
Page 21 of 105

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