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Sales & marketing
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Sales & marketing
Hardcover. A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 153 x 232 x 21. Weight in Grams: 532.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471703082
- ISBN
- 9780471703082
Hardback
Condition: New
€ 38.99€ 30.78
€ 38.99
€ 30.78
Paperback. Take advantage of Facebook to promote brands, products, and services. With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 177 x 203 x 16. Weight in Grams: 358.
- Publisher
- O´Reilly Media United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781449388485
- ISBN
- 9781449388485
Paperback
Condition: New
€ 22.15
€ 22.15
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- John Murray Press United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2019
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781473607538
- ISBN
- 9781473607538
Paperback
Condition: New
€ 11.99€ 10.30
€ 11.99
€ 10.30
Paperback. .
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 236
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9783642438042
- ISBN
- 9783642438042
Paperback
Condition: New
€ 65.12€ 24.90
€ 65.12
€ 24.90
Paperback. .
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 411
- Format
- Paperback
- Publication date
- 1998
- Edition
- 1st ed. 1998
- Condition
- New
- SKU
- V9781349264698
- ISBN
- 9781349264698
Paperback
Condition: New
€ 155.12€ 54.97
€ 155.12
€ 54.97
Hardback. Editor(s): Thieme, Werner. BIC Classification: KJS. Dimension: 240 x 168. Weight in Grams: 1271.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Edition
- 1. Aufl. 2017
- Condition
- New
- SKU
- V9783658090715
- ISBN
- 9783658090715
Hardback
Condition: New
€ 88.80€ 88.57
€ 88.80
€ 88.57
Paperback. Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. Editor(s): Tadajewski, Mark; Brownlie, Douglas T. Num Pages: 414 pages, black & white illustrations, black & white line drawings, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 169 x 26. Weight in Grams: 784.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 414
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470511985
- ISBN
- 9780470511985
Paperback
Condition: New
€ 60.38€ 23.29
€ 60.38
€ 23.29
Paperback. Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 22. Weight in Grams: 852.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 440
- Format
- Paperback
- Publication date
- 2007
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273706748
- ISBN
- 9780273706748
Paperback
Condition: New
€ 84.35
€ 84.35
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 116 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 188 x 122 x 8. Weight in Grams: 120.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 116
- Format
- Paperback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781841124605
- ISBN
- 9781841124605
Paperback
Condition: New
€ 15.99€ 13.56
€ 15.99
€ 13.56
Paperback. .
- Publisher
- Management Books 2000 Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781852526726
- ISBN
- 9781852526726
Paperback
Condition: New
€ 19.99€ 18.50
€ 19.99
€ 18.50
Paperback. .
- Publisher
- Gabler Verlag United Kingdom
- Format
- Paperback
- Publication date
- 1998
- Edition
- 2., überarb. u. erw. Aufl. 1998
- Condition
- New
- SKU
- V9783409236812
- ISBN
- 9783409236812
Paperback
Condition: New
€ 54.32
€ 54.32
Hardback. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319206059
- ISBN
- 9783319206059
Hardback
Condition: New
€ 65.12€ 24.90
€ 65.12
€ 24.90
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2007
- Edition
- 2007th Edition
- Condition
- New
- SKU
- V9783834906885
- ISBN
- 9783834906885
Hardback
Condition: New
€ 118.40€ 74.35
€ 118.40
€ 74.35
Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 213 x 20. Weight in Grams: 550.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9789063694357
- ISBN
- 9789063694357
Paperback
Condition: New
€ 40.99€ 38.52
€ 40.99
€ 38.52
Paperback. In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. Num Pages: 368 pages, 25 halftones. BIC Classification: 1KBB; HBT; KJS. Category: (P) Professional & Vocational. Dimension: 207 x 140 x 25. Weight in Grams: 446.
- Publisher
- Harvard University Press United States
- Number of pages
- 368
- Format
- Paperback
- Publication date
- 2005
- Condition
- New
- SKU
- V9780674018334
- ISBN
- 9780674018334
Paperback
Condition: New
€ 35.99€ 30.87
€ 35.99
€ 30.87
Hardback. This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 400 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. .
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781786351227
- ISBN
- 9781786351227
Hardback
Condition: New
€ 150.23
€ 150.23
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783834900364
- ISBN
- 9783834900364
Hardback
Condition: New
€ 65.12€ 11.85
€ 65.12
€ 11.85
Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Series: Advances and Opportunities with Big Data and Analytics. Num Pages: 280 pages. BIC Classification: KJE; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 154 x 229 x 18. Weight in Grams: 410.
- Publisher
- World Scientific Publishing Co Pte Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9789814725651
- ISBN
- 9789814725651
Paperback
Condition: New
€ 37.99€ 36.23
€ 37.99
€ 36.23
Paperback. Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Num Pages: 360 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 192 x 246 x 19. Weight in Grams: 618.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118556849
- ISBN
- 9781118556849
Paperback
Condition: New
€ 52.24
€ 52.24
Hardback. 696 pages. International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries. Cateogry: (U) Tertiary Education (US: College). BIC Classification: GBCY; KCL; KJK; KJSM. Dimension: 300 x 209 x 38. Weight: 2028.
- Publisher
- Euromonitor PLC
- Number of pages
- 696
- Format
- Hardback
- Publication date
- 2010
- Edition
- 35th Edition
- Condition
- New
- SKU
- V9781842645383
- ISBN
- 9781842645383
Hardback
Condition: New
€ 349.32€ 49.78
€ 349.32
€ 49.78
Paperback. Faced with crowded markets, and flat growth, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, this book shows how belief-led brands like Google, Innocent have outstripped the growth of their peers by igniting passion among employees and consumers alike. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 17. Weight in Grams: 467.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2007
- Condition
- New
- SKU
- V9780749447625
- ISBN
- 9780749447625
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Paperback. BIC Classification: APF; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 191. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2018
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138916456
- ISBN
- 9781138916456
Paperback
Condition: New
€ 47.25
€ 47.25
Paperback. Num Pages: 200 pages. BIC Classification: KJC; KJMV; KJMV2; KJMV7; KJSP; KJT; KJU; KJVN. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 174. Weight in Grams: 367.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138247437
- ISBN
- 9781138247437
Paperback
Condition: New
€ 71.73
€ 71.73
Paperback. Num Pages: 224 pages. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 154 x 229 x 15. Weight in Grams: 364.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650733
- ISBN
- 9781632650733
Paperback
Condition: New
€ 17.99€ 17.59
€ 17.99
€ 17.59