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Sales & marketing

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Sales & marketing

Hardcover.

Don't just get your message out. ROAR it out!

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Num Pages: 212 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 24. Weight in Grams: 264.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470598795
ISBN
9780470598795
Hardback
Condition: New

€ 24.99
€ 20.15

Hardback. Contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - can pull away from the pack and profit in markets. Num Pages: 256 pages, colour illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 217 x 145 x 24. Weight in Grams: 390.
Publisher
HarperCollins Publishers Inc
Format
Hardback
Publication date
2011
Condition
New
SKU
V9780061914188
ISBN
9780061914188
Hardback
Condition: New

€ 26.99
€ 22.02

Hardcover. Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success. Num Pages: 288 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 23. Weight in Grams: 564.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
288
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780470838488
ISBN
9780470838488
Hardback
Condition: New

€ 30.99
€ 23.86

Paperback. Offers practical lessons that broke down the boundaries of traditional product-pitch selling. Based on the world-renowned Miller Heiman sales training programme, this title teaches you how to identify your customer's real needs, tailor sales you make to one specific client and earn and maintain your credibility. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 154 x 15. Weight in Grams: 370.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2011
Edition
2nd Revised edition
Condition
New
SKU
V9780749462918
ISBN
9780749462918
Paperback
Condition: New

€ 40.99
€ 36.19

Hardback. Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Num Pages: 296 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 223 x 167 x 22. Weight in Grams: 478.
Publisher
John Wiley & Sons Inc
Number of pages
296
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781119950554
ISBN
9781119950554
Hardback
Condition: New

€ 24.99
€ 18.58

Hardback. A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness Num Pages: 272 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 161 x 236 x 24. Weight in Grams: 500.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
272
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780071765732
ISBN
9780071765732
Hardback
Condition: New

€ 36.99
€ 30.61

Paperback. Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749469290
ISBN
9780749469290
Paperback
Condition: New

€ 36.99
€ 33.15

Hardcover. A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Num Pages: 288 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 482.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781119047605
ISBN
9781119047605
Hardback
Condition: New

€ 31.99
€ 22.87

Hardback. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. This title analyses the changes in the retail industry and the strategic options now open to companies. Num Pages: 384 pages, Illustrations, plans. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 33. Weight in Grams: 716.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
384
Format
Hardback
Publication date
2008
Condition
New
SKU
V9780749454562
ISBN
9780749454562
Hardback
Condition: New

€ 44.99
€ 39.81

Paperback. Num Pages: 456 pages, 109 black & white illustrations, 51 black & white tables, 31 black & white halftones, 78. BIC Classification: KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 20. Weight in Grams: 898.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2014
Edition
3rd Edition
Condition
New
SKU
V9780415831581
ISBN
9780415831581
Paperback
Condition: New

€ 87.59

Paperback. Price is the most significant factor affecting the profitability of every business, profit centre or department. This title shows you how by getting your pricing structures right you can make a difference to your bottom line. It gives business owners, managers and leaders, achievable pricing strategies that deliver sustainable business growth. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 159 x 16. Weight in Grams: 426.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
280
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749467678
ISBN
9780749467678
Paperback
Condition: New

€ 46.99
€ 42.03

Hardcover. In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 26. Weight in Grams: 488.
Publisher
John Wiley and Sons Ltd United States
Number of pages
288
Format
Hardback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780471789765
ISBN
9780471789765
Hardback
Condition: New

€ 34.99
€ 25.45

Hardback. The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Num Pages: 320 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119312574
ISBN
9781119312574
Hardback
Condition: New

€ 30.99
€ 24.01

Hardcover. Num Pages: 240 pages, 39 colour photos. BIC Classification: 1KBB; AMR; KJC; KJP; KJS. Category: (G) General (US: Trade). Dimension: 161 x 238 x 25. Weight in Grams: 708.
Publisher
Schiffer Publishing Ltd
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780764351297
ISBN
9780764351297
Hardback
Condition: New

€ 37.99
€ 25.28

Hardback. In an exclusive selection of case studies, this book challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results. Num Pages: 208 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 175 x 19. Weight in Grams: 703.
Publisher
Kogan Page Ltd
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749478339
ISBN
9780749478339
Hardback
Condition: New

€ 43.99
€ 38.70

Paperback. Provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. This title includes 17 Ground Rules - tested and proven - in sports and business, that show how to differentiate yourself from your competitors. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 230 x 153 x 20. Weight in Grams: 420.
Publisher
Bard Press United States
Number of pages
256
Format
Paperback
Publication date
2011
Edition
Revised
Condition
New
SKU
V9781885167736
ISBN
9781885167736
Paperback
Condition: New

€ 18.99
€ 18.52

Paperback. .
Publisher
Apress
Format
Paperback
Publication date
2016
Edition
1st ed.
Condition
New
SKU
V9781484219300
ISBN
9781484219300
Paperback
Condition: New

€ 47.99
€ 38.93

Paperback. Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research. Num Pages: 432 pages, black & white tables, figures. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 239 x 171 x 25. Weight in Grams: 756.
Publisher
SAGE Publications Inc United Kingdom
Number of pages
432
Format
Paperback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9781412911221
ISBN
9781412911221
Paperback
Condition: New

€ 70.04

Hardcover. Num Pages: 240 pages, Illustrations (chiefly col.). BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 248 x 203 x 21. Weight in Grams: 982.
Publisher
powerHouse Books,U.S. United States
Number of pages
240
Format
Hardback
Publication date
2005
Edition
Revised Edition
Condition
New
SKU
V9781576872703
ISBN
9781576872703
Hardback
Condition: New

€ 36.99
€ 32.32

Hardback. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 165 x 262 x 27. Weight in Grams: 478.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119308065
ISBN
9781119308065
Hardback
Condition: New

€ 31.99
€ 24.80

Paperback. Brian Tracy, uno de los conferencistas profesionales e instructor de ventas mas destacado del mundo hoy en dia, se dio cuenta que su logro o adelanto mas importante en las ventas fue el descubrimiento de que 'la Psicologia de Ventas' es mas importante que las tecnicas y los metodos de venta. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 139 x 16. Weight in Grams: 294.
Format
Paperback
Publication date
2005
Publisher
Thomas Nelson Publishers United States
Number of pages
240
Condition
New
SKU
V9780881138689
ISBN
9780881138689
Paperback
Condition: New

€ 11.99
€ 11.45

Paperback. Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Num Pages: 224 pages. BIC Classification: KJC; KJP; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 203 x 134 x 13. Weight in Grams: 222.
Publisher
McGraw-Hill Education - Europe
Number of pages
213
Format
Paperback
Publication date
2001
Edition
2nd ed.
Condition
New
SKU
V9780071373586
ISBN
9780071373586
Paperback
Condition: New

€ 19.00
€ 16.79

Paperback. .
Publisher
Pearson
Format
Paperback
Publication date
1972
Edition
13th edition
Condition
New
SKU
V9781292160054
ISBN
9781292160054
Paperback
Condition: New

€ 104.57

Hardback. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Wilkinson, Ian; Geiger, Ingmar. Series: Springer Texts in Business and Economics. Num Pages: 330 pages, 126 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 166 x 248 x 24. Weight in Grams: 648.
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9783319124629
ISBN
9783319124629
Hardback
Condition: New

€ 66.44

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