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Sales & marketing

Results 601 - 624 of 2512

Sales & marketing

Paperback. Series: Cornell Hospitality Management: Best Practices. Num Pages: 192 pages. BIC Classification: KJS; KNSH. Category: (G) General (US: Trade). Dimension: 204 x 129 x 12. Weight in Grams: 198.
Publisher
Cornell University Press United States
Number of pages
128
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780801478192
ISBN
9780801478192
Paperback
Condition: New

€ 17.99
€ 17.42

Paperback. Num Pages: 265 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 155 x 13. Weight in Grams: 340.
Publisher
Entrepreneur Press
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781599185354
ISBN
9781599185354
Paperback
Condition: New

€ 20.99
€ 19.48

Hardcover. Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer. Num Pages: 368 pages, Illustrations. BIC Classification: JFF; JKS; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 160 x 30. Weight in Grams: 634.
Publisher
Jossey-Bass
Number of pages
368
Format
Hardback
Publication date
1995
Edition
1st Edition
Condition
New
SKU
V9780787901370
ISBN
9780787901370
Hardback
Condition: New

€ 62.79

Paperback. Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Num Pages: 240 pages, col. Illustrations, col. ports. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 158 x 13. Weight in Grams: 372.
Publisher
Kogan Page Ltd
Number of pages
240
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9780749464462
ISBN
9780749464462
Paperback
Condition: New

€ 33.99
€ 30.69

Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 228 x 15. Weight in Grams: 336.
Publisher
Red Wheel/Weiser
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781632650740
ISBN
9781632650740
Paperback
Condition: New

€ 17.99
€ 16.89

Paperback. Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 25. Weight in Grams: 444.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749478698
ISBN
9780749478698
Paperback
Condition: New

€ 46.99
€ 42.03

Hardback. Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Num Pages: 304 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2018
Condition
New
SKU
V9781119129752
ISBN
9781119129752
Hardback
Condition: New

€ 50.99
€ 35.35

Paperback. Num Pages: 192 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 209 x 134 x 11. Weight in Grams: 238. The 30 Day Results Guide to Making the Most of Twitter, Blogging, Linkedin, and Facebook. 192 pages. Cateogry: (P) Professional & Vocational. BIC Classification: KJE; KJS. Dimension: 209 x 134 x 11. Weight: 232.
Publisher
Career Press
Number of pages
192
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9781601631305
ISBN
9781601631305
Paperback
Condition: New

€ 15.99
€ 14.40

Paperback. .
Publisher
McGraw-Hill Education - Europe United States
Format
Paperback
Publication date
2014
Edition
UK ed.
Condition
New
SKU
V9780077152345
ISBN
9780077152345
Paperback
Condition: New

€ 74.99

Paperback. Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade). Dimension: 130 x 203 x 15. Weight in Grams: 182.
Publisher
Panoma Press
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781784520847
ISBN
9781784520847
Paperback
Condition: New

€ 17.99
€ 13.79

Hardcover. Discover proven strategies for building powerful, world-class brands

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 154 x 24. Weight in Grams: 474.

Publisher
John Wiley & Sons Inc United States
Number of pages
256
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118611258
ISBN
9781118611258
Hardback
Condition: New

€ 32.99
€ 23.55

Paperback. Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals from existing customers, colleagues, and friends while retaining and maximizing business with existing customers. Num Pages: 208 pages, illustrations. BIC Classification: KJMV7; KJSU; KJU. Category: (G) General (US: Trade). Dimension: 141 x 217 x 16. Weight in Grams: 264.
Publisher
Berrett-Koehler
Format
Paperback
Publication date
2016
Edition
2nd Edition
Condition
New
SKU
V9781626568518
ISBN
9781626568518
Paperback
Condition: New

€ 26.99
€ 21.30

Hardback. Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want. Num Pages: 320 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 161 x 241 x 27. Weight in Grams: 554.
Publisher
Harvard Business Review Press United States
Number of pages
256
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781422158524
ISBN
9781422158524
Hardback
Condition: New

€ 29.99
€ 25.84

Paperback. Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJG; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 338 x 12. Weight in Grams: 300.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9780749477264
ISBN
9780749477264
Paperback
Condition: New

€ 46.99
€ 42.04

Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
Publisher
WW Norton & Co United States
Number of pages
320
Format
Paperback
Publication date
2013
Edition
3rd Edition
Condition
New
SKU
V9780393733860
ISBN
9780393733860
Paperback
Condition: New

€ 61.78
€ 56.81

Paperback. .
Publisher
Pearson Education Limited
Number of pages
688
Format
Paperback
Publication date
2013
Edition
Pearson new international ed of 2nd revised ed
Condition
New
SKU
V9781292020488
ISBN
9781292020488
Paperback
Condition: New

€ 88.12

Paperback. Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept. Num Pages: 606 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 27. Weight in Grams: 1162.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
606
Format
Paperback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9780470319925
ISBN
9780470319925
Paperback
Condition: New

€ 77.17

Hardback. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 242 x 165 x 22. Weight in Grams: 448.
Publisher
Harvard Business Review Press United States
Number of pages
256
Format
Hardback
Publication date
2012
Condition
New
SKU
V9781422172315
ISBN
9781422172315
Hardback
Condition: New

€ 29.99
€ 25.21

Paperback. Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios. Series: Marketing Science. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 22. Weight in Grams: 418.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749477158
ISBN
9780749477158
Paperback
Condition: New

€ 46.99
€ 42.03

Hardback. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Num Pages: 200 pages, 22 figures, 4 black & white tables. BIC Classification: KJE; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 219 x 147 x 17. Weight in Grams: 378.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
200
Format
Hardback
Publication date
2013
Edition
2014th Edition
Condition
New
SKU
V9781137348913
ISBN
9781137348913
Hardback
Condition: New

€ 59.78

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2014
Edition
11th Edition
Condition
New
SKU
V9781285425436
ISBN
9781285425436
Paperback
Condition: New

€ 102.24

Paperback. Everything needed to turn Twitter into a game-changer, driving the conversations and buzz to your small business Series: Ultimate Series. Num Pages: 304 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 254 x 203 x 15. Weight in Grams: 457.
Publisher
Entrepreneur Press United States
Number of pages
240
Format
Paperback
Publication date
2012
Edition
Pap/Psc
Condition
New
SKU
V9781599184494
ISBN
9781599184494
Paperback
Condition: New

€ 23.99
€ 21.62

Hardback. The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Num Pages: 312 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 250 x 170 x 21. Weight in Grams: 686.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118935620
ISBN
9781118935620
Hardback
Condition: New

€ 34.64

Paperback. Implementing the Zendesk customer service software as part of your company's operations can be time-consuming, but with the best practices and advice in this hands-on guide, you can shorten the procedure considerably. Num Pages: 196 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 231 x 182 x 11. Weight in Grams: 346.
Publisher
O´Reilly Media
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781491900697
ISBN
9781491900697
Paperback
Condition: New

€ 32.99
€ 31.40

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