×


 x 

Shopping cart

Sales & marketing

Results 649 - 672 of 1150

Sales & marketing

Paperback. Num Pages: 160 pages, 498 color photos. BIC Classification: KJSA; WC. Category: (G) General (US: Trade). Dimension: 277 x 215 x 13. Weight in Grams: 784.
Format
Paperback
Publication date
2001
Publisher
Schiffer Publishing Ltd United States
Number of pages
160
Condition
New
SKU
V9780764313271
ISBN
9780764313271
Paperback
Condition: New

€ 37.99
€ 25.30

Paperback. Num Pages: 160 pages, 459 color photos. BIC Classification: KJSA; WC. Category: (G) General (US: Trade); (XV) Technical / Manuals. Dimension: 280 x 217 x 12. Weight in Grams: 798.
Format
Paperback
Publication date
2001
Publisher
Schiffer Publishing Ltd United States
Number of pages
160
Condition
New
SKU
V9780764312793
ISBN
9780764312793
Paperback
Condition: New

€ 37.99
€ 25.30

Paperback. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Editor(s): March, R.; Woodside, A.G. Num Pages: 280 pages, 50 figures/illustrations. BIC Classification: KJSM; KNSG. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 181 x 17. Weight in Grams: 644. Travellers' Decisions and Actions. 280 pages, 50 figures/illustrations. Editor(s): March, R.; Woodside, A.G. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Cateogry: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJSM; KNSG. Dimension: 240 x 181 x 17. Weight: 644.
Format
Paperback
Publication date
2009
Publisher
CABI Publishing United Kingdom
Number of pages
280
Condition
New
SKU
V9781845935870
ISBN
9781845935870
Paperback
Condition: New

€ 53.99
€ 51.51

Paperback. Num Pages: 173 pages, biography. BIC Classification: CBX; CFB; CFGR; GTC; JFSJ; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2009
Publisher
Palgrave Macmillan United Kingdom
Number of pages
173
Condition
New
SKU
V9781349300013
ISBN
9781349300013
Paperback
Condition: New

€ 54.29

Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools. Num Pages: 290 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 26. Weight in Grams: 504.

Publication date
2010
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
290
Condition
New
SKU
V9780470599273
ISBN
9780470599273
Paperback
Condition: New

€ 25.99
€ 19.38

Paperback. HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 18. Weight in Grams: 360.
Format
Paperback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780471718543
ISBN
9780471718543
Paperback
Condition: New

€ 18.99
€ 16.38

Paperback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 150 x 24. Weight in Grams: 593.
Format
Paperback
Publication date
1997
Publisher
Fordham University Press United States
Number of pages
171
Condition
New
SKU
V9780823217847
ISBN
9780823217847
Paperback
Condition: New

€ 32.99
€ 29.82

paperback. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Num Pages: 222 pages, illustrations. BIC Classification: KJS; TBC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 136 x 13. Weight in Grams: 378.
Format
Paperback
Publication date
2000
Publisher
John Wiley
Condition
New
SKU
9781841120638
ISBN
9781841120638
Paperback
Condition: New

€ 19.99
€ 16.29

Paperback. A different and entertaining way of looking at the key drivers of successful marketing. Num Pages: 240 pages, diagrams and line illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 19. Weight in Grams: 358.
Format
Paperback
Publication date
2012
Publisher
LID Publishing United Kingdom
Number of pages
240
Condition
New
SKU
V9781907794179
ISBN
9781907794179
Paperback
Condition: New

€ 23.99
€ 17.96

Paperback. How the New Muslim World is changing and influencing the world of business and branding. Num Pages: 328 pages, illustrations. BIC Classification: 1QFM; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 18. Weight in Grams: 566.
Format
Paperback
Publication date
2014
Publisher
LID Publishing United Kingdom
Number of pages
328
Condition
New
SKU
V9781907794438
ISBN
9781907794438
Paperback
Condition: New

€ 26.99
€ 20.57

paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9781138966185
ISBN
9781138966185
Paperback
Condition: New

€ 61.12

Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
Format
Hardback
Publication date
2014
Publisher
Kogan Page
Edition
1st Re-issue
Condition
New
SKU
V9780749476380
ISBN
9780749476380
Hardback
Condition: New

€ 97.10
€ 94.29

Hardcover. Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 19. Weight in Grams: 504.
Format
Hardback
Publication date
2013
Publisher
Kogan Page
Edition
Re-issue
Condition
New
SKU
V9780749476151
ISBN
9780749476151
Hardback
Condition: New

€ 97.10
€ 94.28

Paperback. A guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 158 x 13. Weight in Grams: 330.
Format
Paperback
Publication date
2010
Publisher
Kogan Page Ltd United Kingdom
Number of pages
208
Condition
New
SKU
V9780749461232
ISBN
9780749461232
Paperback
Condition: New

€ 40.99
€ 36.49

Hardcover.
Format
Hardback
Publication date
2009
Publisher
Kogan Page Ltd United Kingdom
Number of pages
194
Condition
New
SKU
V9780749455071
ISBN
9780749455071
Hardback
Condition: New

€ 31.99
€ 28.70

hardcover. Represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 167 x 23. Weight in Grams: 580.
Format
Hardback
Publication date
2009
Publisher
Kogan Page Ltd United Kingdom
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780749454852
ISBN
9780749454852
Hardback
Condition: New

€ 44.99
€ 39.81

Hardcover. Discusses the evolution of the male consumer and the desire of marketers to tap into the male market. Using a typical modern male's weekday as a template and examining the influences affecting him, this book considers his exposure to brands and the ways marketers can exploit these channels, taking you through strategies for marketing to men. Num Pages: 256 pages, col. Illustrations. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 20. Weight in Grams: 609.
Format
Hardback
Publication date
2008
Publisher
Kogan Page
Condition
New
SKU
V9780749450113
ISBN
9780749450113
Hardback
Condition: New

€ 31.99
€ 28.70

paperback. Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. This title examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. Series: Market Research in Practice. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 15. Weight in Grams: 398.
Format
Paperback
Publication date
2005
Publisher
Kogan Page Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780749443368
ISBN
9780749443368
Paperback
Condition: New

€ 44.99
€ 39.81

hardcover. This title focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several theories and methods of analysis. Editor(s): etc. Num Pages: 400 pages, Illustrations , maps. BIC Classification: JM; KJSM; KNSG; KNSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 166 x 246 x 28. Weight in Grams: 762.
Format
Hardback
Publication date
1999
Publisher
CABI Publishing United Kingdom
Number of pages
400
Condition
New
SKU
V9780851993225
ISBN
9780851993225
Hardback
Condition: New

€ 172.58

hardcover. This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Editor(s): Woodside, Arch G.; Moore, E. (University of South Carolina, USA). Series: Advances in Business Marketing and Purchasing. Num Pages: 236 pages, black & white illustrations. BIC Classification: KJMV8; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 509.
Format
Hardback
Publication date
2002
Publisher
Emerald Group Publishing Limited United States
Number of pages
236
Condition
New
Edition
1st Edition
SKU
V9780762308699
ISBN
9780762308699
Hardback
Condition: New

€ 140.32

hardcover. Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more. Editor(s): Baye, Michael R.; Nelson, J.P. Series: Advances in Applied Micro-economics. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
Format
Hardback
Publication date
2001
Publisher
Emerald Group Publishing Limited United States
Number of pages
308
Condition
New
SKU
V9780762308231
ISBN
9780762308231
Hardback
Condition: New

€ 141.67

paperback. Series: Routledge Library Editions: Consumer Behaviour. Num Pages: 354 pages, black & white illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 216 x 138 x 19. Weight in Grams: 408.
Format
Paperback
Publication date
2016
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
354
Condition
New
Edition
1st Edition
SKU
V9781138838246
ISBN
9781138838246
Paperback
Condition: New

€ 58.84

Hardcover. Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. Series: Statistics in Practice. Num Pages: 524 pages, Illustrations. BIC Classification: KJSU; PBT; UFM. Category: (P) Professional & Vocational. Dimension: 175 x 252 x 29. Weight in Grams: 914.
Format
Hardback
Publication date
2012
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
524
Condition
New
SKU
V9780470971284
ISBN
9780470971284
Hardback
Condition: New

€ 113.30

hardcover. Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Num Pages: 210 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 21. Weight in Grams: 404.
Format
Hardback
Publication date
2011
Publisher
Wiley
Condition
New
SKU
9781118103524
ISBN
9781118103524
Hardback
Condition: New

€ 29.99
€ 19.04

Subscribe to our newsletter

News on special offers, signed editions & more!