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Sales & marketing

Results 673 - 696 of 2512

Sales & marketing

Paperback. Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject. Num Pages: 968 pages, Illustrations. BIC Classification: 1D; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 248 x 36. Weight in Grams: 1608.
Publisher
Pearson Education Limited United Kingdom
Number of pages
968
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9780273737872
ISBN
9780273737872
Paperback
Condition: New

€ 105.94

Paperback. Num Pages: 600 pages, 66 colour illustrations, 91 colour tables, 13 colour illustrations, 53 colour line drawin. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 203. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
12th Edition
Condition
New
SKU
V9781138951723
ISBN
9781138951723
Paperback
Condition: New

€ 106.76

Paperback. Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 158 x 233 x 16. Weight in Grams: 418.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780749470036
ISBN
9780749470036
Paperback
Condition: New

€ 36.99
€ 32.80

Paperback. Num Pages: 576 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 242 x 30. Weight in Grams: 950.
Publisher
Pearson Education Limited United Kingdom
Number of pages
576
Format
Paperback
Publication date
2014
Edition
5th Edition
Condition
New
SKU
V9780273756507
ISBN
9780273756507
Paperback
Condition: New

€ 93.57

Paperback. The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 150 x 23. Weight in Grams: 416.
Publisher
John Wiley & Sons Inc United States
Number of pages
336
Format
Paperback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781118003763
ISBN
9781118003763
Paperback
Condition: New

€ 19.99
€ 17.27

Paperback. Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 262 x 219 x 19. Weight in Grams: 406.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Condition
New
SKU
V9780749477547
ISBN
9780749477547
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. Outsell, outmanage, outmotivate and outnegotiate your competition Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 202 x 128 x 16. Weight in Grams: 156.
Publisher
Little, Brown Book Group United Kingdom
Number of pages
224
Format
Paperback
Publication date
1989
Edition
New Ed
Condition
New
SKU
V9780751507034
ISBN
9780751507034
Paperback
Condition: New

€ 15.99
€ 11.88

Hardcover. Num Pages: 272 pages, tables & charts. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 153 x 18. Weight in Grams: 552.
Publisher
Select Books Inc United States
Number of pages
272
Format
Hardback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9781590791868
ISBN
9781590791868
Hardback
Condition: New

€ 23.99
€ 22.03

Paperback. Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Num Pages: 720 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 277 x 218 x 27. Weight in Grams: 1418.
Publisher
Cengage Learning, Inc United States
Number of pages
720
Format
Paperback
Publication date
2015
Edition
18th Edition
Condition
New
SKU
V9781285858340
ISBN
9781285858340
Paperback
Condition: New

€ 111.62

Paperback. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc United States
Number of pages
384
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119154549
ISBN
9781119154549
Paperback
Condition: New

€ 31.99
€ 22.71

Hardback. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. Num Pages: 200 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 160 x 23. Weight in Grams: 438.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119278337
ISBN
9781119278337
Hardback
Condition: New

€ 33.99
€ 26.77

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: CBW; KJSA; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473609419
ISBN
9781473609419
Paperback
Condition: New

€ 15.99
€ 11.89

Paperback. A contemporary approach to network marketing from the author of the million-copy bestseller, Your First Year in Network Marketing

This is a book about reality an unpleasant reality that no one seems to want to address. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 228 x 18. Weight in Grams: 322.

Publisher
John Wiley & Sons Inc
Number of pages
256
Format
Paperback
Publication date
2012
Edition
Original
Condition
New
SKU
V9781118144268
ISBN
9781118144268
Paperback
Condition: New

€ 19.00
€ 18.26

Paperback. Num Pages: 128 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473627550
ISBN
9781473627550
Paperback
Condition: New

€ 15.99
€ 11.88

Hardback. In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations. Num Pages: 263 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 248 x 161 x 29. Weight in Grams: 434.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9781137502032
ISBN
9781137502032
Hardback
Condition: New

€ 52.99
€ 42.60

Paperback. Num Pages: 468 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 219 x 277 x 18. Weight in Grams: 1002.
Publisher
Pearson Education Limited United Kingdom
Number of pages
468
Format
Paperback
Publication date
2014
Edition
01st Edition
Condition
New
SKU
V9781292060163
ISBN
9781292060163
Paperback
Condition: New

€ 96.58

Hardback. .
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781119326038
ISBN
9781119326038
Hardback
Condition: New

€ 27.99
€ 21.01

Paperback. Includes information on the on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists. Num Pages: 256 pages, full colour throughout. BIC Classification: KJS; KJVS; WF. Category: (G) General (US: Trade). Dimension: 192 x 168 x 20. Weight in Grams: 382.
Publisher
Workman Publishing
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781612123356
ISBN
9781612123356
Paperback
Condition: New

€ 18.99
€ 16.58

Hardback. Num Pages: 256 pages. BIC Classification: KJC; KJM; KJS; KJU. Category: (G) General (US: Trade). Dimension: 167 x 243 x 27. Weight in Grams: 484.
Publisher
Harvard Business Review Press
Format
Hardback
Publication date
2017
Condition
New
SKU
V9781633691889
ISBN
9781633691889
Hardback
Condition: New

€ 31.99
€ 28.72

Hardcover. Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented. Series: Adweek Magazine Series. Num Pages: 320 pages, facsimiles. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 28. Weight in Grams: 524.
Publisher
John Wiley & Sons Inc United States
Number of pages
320
Format
Hardback
Publication date
1998
Edition
1st Edition
Condition
New
SKU
V9780471189626
ISBN
9780471189626
Hardback
Condition: New

€ 51.99
€ 36.20

Paperback. Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 228 x 155 x 21. Weight in Grams: 358.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Paperback
Publication date
2002
Edition
1st Edition
Condition
New
SKU
V9780787963941
ISBN
9780787963941
Paperback
Condition: New

€ 19.00
€ 18.21

Paperback. Reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Series: PR in Practice. Num Pages: 208 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 16. Weight in Grams: 392.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
208
Format
Paperback
Publication date
2009
Edition
3rd Edition
Condition
New
SKU
V9780749456405
ISBN
9780749456405
Paperback
Condition: New

€ 33.99
€ 20.88

Paperback. Series: Fundamentals. Num Pages: 216 pages, 150 colour illus. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 202 x 18. Weight in Grams: 670.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781474220859
ISBN
9781474220859
Paperback
Condition: New

€ 40.99
€ 34.09

Paperback. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 275 x 194 x 17. Weight in Grams: 370.
Publisher
Red Wheel/Weiser
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781632650603
ISBN
9781632650603
Paperback
Condition: New

€ 18.44

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