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Sales & marketing

Results 769 - 792 of 2512

Sales & marketing

Hardback. Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing, Editor(s): Jean, Bryan; Chiou, Jyh-Shen; Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 159 x 235 x 28. Weight in Grams: 572.
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
350
Format
Hardback
Publication date
2013
Condition
New
SKU
V9781781908969
ISBN
9781781908969
Hardback
Condition: New

€ 153.07

Paperback. Num Pages: 100 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 159 x 229 x 11. Weight in Grams: 230.
Publisher
Nova Science Publishers Inc
Format
Paperback
Publication date
2016
Edition
UK ed.
Condition
New
SKU
V9781634850711
ISBN
9781634850711
Paperback
Condition: New

€ 137.84
€ 103.66

Paperback. .
Publisher
Oxford University Press
Format
Paperback
Publication date
2016
Edition
4th Edition
Condition
New
SKU
V9780198736424
ISBN
9780198736424
Paperback
Condition: New

€ 21.99
€ 17.19

Paperback. Num Pages: 242 pages, 33 black & white illustrations, biography. BIC Classification: KCM; KJG; KJSM; KJVS; KN. Category: (G) General (US: Trade). Dimension: 143 x 217 x 20. Weight in Grams: 338.
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2014
Edition
1st ed. 2014
Condition
New
SKU
V9781349480289
ISBN
9781349480289
Paperback
Condition: New

€ 64.22

Hardback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 14. Weight in Grams: 485.
Publisher
Princeton University Press
Format
Hardback
Publication date
2017
Condition
New
SKU
V9780691633930
ISBN
9780691633930
Hardback
Condition: New

€ 113.16

Paperback. Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 173 x 20. Weight in Grams: 534.
Publisher
John Wiley & Sons Inc United States
Number of pages
272
Format
Paperback
Publication date
2002
Edition
New and Revised Edition
Condition
New
SKU
V9780787963880
ISBN
9780787963880
Paperback
Condition: New

€ 24.99
€ 20.09

Paperback. For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Num Pages: 456 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 253 x 203 x 15. Weight in Grams: 880.
Publisher
Pearson Education Limited United Kingdom
Number of pages
464
Format
Paperback
Publication date
2013
Edition
11th Edition
Condition
New
SKU
V9780273768395
ISBN
9780273768395
Paperback
Condition: New

€ 110.67

Paperback. Num Pages: 308 pages, 56 black & white illustrations, 39 black & white tables, 24 black & white halftones, 32 b. BIC Classification: KJS; KNSJ. Category: (G) General (US: Trade). Dimension: 247 x 176 x 19. Weight in Grams: 552.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780415533584
ISBN
9780415533584
Paperback
Condition: New

€ 63.65

Paperback. Sports marketing is a global phenomenon and a major industry. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements. It includes a wide-ranging collection of precedents of sports marketing agreements. Series: Asser International Sports Law Series. Num Pages: 516 pages, biography. BIC Classification: KJS; LNJS. Category: (P) Professional & Vocational. Dimension: 157 x 234 x 32. Weight in Grams: 794.
Publisher
T.M.C. Asser Press
Format
Paperback
Publication date
2013
Edition
2012th Edition
Condition
New
SKU
V9789067048378
ISBN
9789067048378
Paperback
Condition: New

€ 158.77

Paperback. The ultimate guide for small and medium-sized business from Ireland's PR queen. Num Pages: 192 pages. BIC Classification: KJSA; KJSP; VSC. Category: (G) General (US: Trade). Dimension: 131 x 198 x 19. Weight in Grams: 220.
Publisher
The Mercier Press Ltd
Format
Paperback
Publication date
2016
Condition
New
SKU
9781781174104
ISBN
9781781174104
Paperback
Condition: New

€ 13.00
€ 12.76

Hardback. Editor(s): Kim, Young-Chan. Series: The Palgrave Macmillan Asian Business Series. Num Pages: 291 pages, 7 black & white illustrations, biography. BIC Classification: 1FPC; 1H; KCLT; KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 221 x 157 x 22. Weight in Grams: 520.
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2017
Edition
1st ed. 2017
Condition
New
SKU
V9783319470290
ISBN
9783319470290
Hardback
Condition: New

€ 199.73

Hardback. Editor(s): Bruhn, Manfred; Esch, Franz-Rudolf; Langner, Tobias. Series: Springer Reference Wirtschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 42. Weight in Grams: 1086.
Publisher
Springer Gabler
Format
Hardback
Publication date
2016
Edition
2., vollst. überarb. u. erw. Aufl. 2016
Condition
New
SKU
V9783658047054
ISBN
9783658047054
Hardback
Condition: New

€ 257.29

Hardback. The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer. Num Pages: 144 pages, 3 figures. BIC Classification: KJC; KJP; KJR; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 349.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9781137547354
ISBN
9781137547354
Hardback
Condition: New

€ 63.97

Paperback. Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors. Editor(s): Carney, William Wray; Lymer, Leah-Ann. Num Pages: 536 pages. BIC Classification: 1KBC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 153 x 35. Weight in Grams: 794.
Publisher
University of Alberta Press
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781772120448
ISBN
9781772120448
Paperback
Condition: New

€ 60.59
€ 47.35

Hardcover. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar. Series: Springer Texts in Business and Economics. Num Pages: 490 pages, 141 black & white illustrations, 1 colour illustrations, biography. BIC Classification: KJMP; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
490
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9783662485064
ISBN
9783662485064
Hardback
Condition: New

€ 114.43

Hardback. Addressing the business challenges that globalization poses, this book is designed to help managers improve their global acumen by developing a better understanding of the cultural, political, and economic risks they face as their companies expand globally. Num Pages: 219 pages, biography. BIC Classification: KC; KJC; KJSM. Category: (G) General (US: Trade). Dimension: 245 x 161 x 25. Weight in Grams: 400.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9781137502810
ISBN
9781137502810
Hardback
Condition: New

€ 53.46
€ 35.06

Paperback. Offers a perspective on the advertising and marketing culture of China. This book takes us inside an advertising agency to show the influence of American branding theories and models. It examines the impact of media practices on Chinese advertising and deliberates on the convergence of grassroots creative culture and viral marketing strategies. Num Pages: 432 pages, 12 halftones, 8 tables. BIC Classification: 1FPC; JFCA; KJK; KJSA. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 202 x 132 x 28. Weight in Grams: 486.
Format
Paperback
Publication date
2010
Publisher
Harvard University Press United States
Number of pages
432
Condition
New
SKU
V9780674047082
ISBN
9780674047082
Paperback
Condition: New

€ 36.99
€ 30.97

paperback. Num Pages: 368 pages. BIC Classification: KJC; KJMV7; KJS; UDB; UDX. Category: (P) Professional & Vocational. Dimension: 181 x 232 x 18. Weight in Grams: 494.
Format
Paperback
Publication date
2013
Publisher
Pearson Ft Press United States
Edition
2nd Edition
Number of pages
368
Condition
New
SKU
V9780134194677
ISBN
9780134194677
Paperback
Condition: New

€ 50.63

Hardcover. Num Pages: 224 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJMV8; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 183 x 17. Weight in Grams: 486.
Format
Hardback
Publication date
2014
Publisher
Pearson Education (US) United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780133453867
ISBN
9780133453867
Hardback
Condition: New

€ 91.95

Paperback. Num Pages: 352 pages, colour illustrations, figures. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 230 x 177 x 12. Weight in Grams: 517.
Format
Paperback
Publication date
2011
Publisher
Pearson Education (US) United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780132544702
ISBN
9780132544702
Paperback
Condition: New

€ 192.66

Paperback. Addresses the psychological issues related to team sport activities on and off the court or field. Chapter 1 introduces a three-phase model to cut through the complexities associated with team sports and chapters 2 to 12 offer theoretical and practical advice. Series: Sport Management Library. Num Pages: 278 pages, b/w illlus. BIC Classification: KJS; KNSP. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 154 x 19. Weight in Grams: 486.
Format
Paperback
Publication date
2003
Publisher
Fitness Information Technology, Inc, U.S. United States
Number of pages
278
Condition
New
SKU
V9781885693327
ISBN
9781885693327
Paperback
Condition: New

€ 47.28

Paperback.
Format
Paperback
Publication date
2011
Publisher
Fairchild Pubns
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9781563678745
ISBN
9781563678745
Paperback
Condition: New

€ 64.10

Paperback. Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour. Num Pages: 416 pages, full colour + illus. BIC Classification: AKT; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 274 x 216 x 25. Weight in Grams: 1512.
Format
Paperback
Publication date
2010
Publisher
Fairchild Pubns
Edition
2nd Revised edition
Number of pages
416
Condition
New
SKU
V9781563678097
ISBN
9781563678097
Paperback
Condition: New

€ 135.93

Paperback. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight in Grams: 326.
Format
Paperback
Publication date
2011
Publisher
SAGE Publications Inc United States
Edition
Second Edition
Number of pages
240
Condition
New
SKU
V9781412987240
ISBN
9781412987240
Paperback
Condition: New

€ 155.02

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