Sales & marketing
Results 817 - 840 of 2510
Sales & marketing
Paperback. Num Pages: 240 pages. BIC Classification: GPQD; KJMD; KJMP; KJSP; KNT. Category: (G) General (US: Trade). Dimension: 155 x 228 x 15. Weight in Grams: 412.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Oxford University Press
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780190303365
- ISBN
- 9780190303365
Paperback
Condition: New
€ 52.38
€ 52.38
Real Luxury: How Luxury Brands Can Create Value for the Long Term
Pinkhasov, Misha, Nair, Rachna Joshi
Hardcover. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Num Pages: 236 pages, biography. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational. Dimension: 145 x 217 x 19. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137395566
- ISBN
- 9781137395566
Hardback
Condition: New
€ 66.42
€ 66.42
Paperback. A revised edition of Rob Jolles' valuable guide to being a fantastic salesperson by focusing on the needs and habits of the customer. Num Pages: 384 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 23. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Simon & Schuster United States
- Number of pages
- 384
- Condition
- New
- SKU
- V9781439144633
- ISBN
- 9781439144633
Paperback
Condition: New
€ 19.99€ 19.60
€ 19.99
€ 19.60
Paperback. BIC Classification: KJS. Category: (G) General (US: Trade). .
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Amacom United States
- Condition
- New
- SKU
- V9780814438282
- ISBN
- 9780814438282
Paperback
Condition: New
€ 24.99€ 23.69
€ 24.99
€ 23.69
Paperback. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. Num Pages: 312 pages. BIC Classification: KJSM; MBGR; MBN; MBNH. Category: (G) General (US: Trade). Dimension: 235 x 157 x 18. Weight in Grams: 458.
- Format
- Paperback
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 312
- Condition
- New
- SKU
- V9780199757398
- ISBN
- 9780199757398
Paperback
Condition: New
€ 145.41
€ 145.41
Paperback. The second edition of International Marketing serves as a textbook for an introductory course on international marketing. Num Pages: 816 pages, 335 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 185 x 33. Weight in Grams: 1048.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Oxford University Press United Kingdom
- Edition
- 2 Rev ed
- Number of pages
- 816
- Condition
- New
- SKU
- V9780198077022
- ISBN
- 9780198077022
Paperback
Condition: New
€ 50.70
€ 50.70
Paperback. Num Pages: 432 pages, 17 illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 249 x 205 x 17. Weight in Grams: 958.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Oxford University Press Australia Australia
- Edition
- 2 Rev ed
- Number of pages
- 432
- Condition
- New
- SKU
- V9780195578607
- ISBN
- 9780195578607
Paperback
Condition: New
€ 124.26
€ 124.26
Paperback. Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992. Num Pages: 608 pages, halftones. BIC Classification: 1KBB; 3JJP; JPHF; JPVL; KJSA; KJSP. Category: (P) Professional & Vocational. Dimension: 204 x 135 x 30. Weight in Grams: 453.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Oxford University Press Inc United States
- Edition
- 3 Rev ed
- Number of pages
- 608
- Condition
- New
- SKU
- V9780195089424
- ISBN
- 9780195089424
Paperback
Condition: New
€ 39.91
€ 39.91
paperback. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 234 x 24. Weight in Grams: 380. Very good copy showing minor age and wear
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Portfolio Penguin U.K.
- Condition
- Used, Very Good
- SKU
- KMK0026178
- ISBN
- 9780241196564
Paperback
Condition: Used, Very Good
€ 21.99€ 15.29
€ 21.99
€ 15.29
paperback. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 140 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Ig Publishing United States
- Number of pages
- 240
- Condition
- New
- Edition
- Reissue
- SKU
- V9781632460325
- ISBN
- 9781632460325
Paperback
Condition: New
€ 24.99€ 21.84
€ 24.99
€ 21.84
Paperback. Offers advice to salespeople about getting prospects and making the sale. This book includes an introduction text. Num Pages: 184 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 186 x 111 x 8. Weight in Grams: 98.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Adams Media Corporation United States
- Number of pages
- 184
- Condition
- New
- SKU
- V9781598698213
- ISBN
- 9781598698213
Paperback
Condition: New
€ 13.99€ 11.98
€ 13.99
€ 11.98
Mixed media pr. Num Pages: 160 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS; VSC. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 236.
- Publication date
- 2015
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 160
- Condition
- New
- SKU
- V9783834947260
- ISBN
- 9783834947260
Paperback
Condition: New
€ 37.67
€ 37.67
Mixed media pr. Editor(s): Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk. Num Pages: 996 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 51. Weight in Grams: 1579.
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 4
- Number of pages
- 996
- Condition
- New
- SKU
- V9783834929679
- ISBN
- 9783834929679
Paperback
Condition: New
€ 103.50
€ 103.50
Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Series: Routledge Interpretive Marketing Research. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 162 x 241 x 19. Weight in Grams: 514.
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9780415776400
- ISBN
- 9780415776400
Paperback
Condition: New
€ 224.27
€ 224.27
Hardback. Helps readers to enhance the probability of success in winning bids at the desired margins and to set up and run effectively a bid management team. This book leads readers through various stages of planning for, producing and delivering a bid. It also offers advice on the use of bid management software and the bid review process. Num Pages: 234 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 249 x 181 x 22. Weight in Grams: 608.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 234
- Condition
- New
- SKU
- V9780566088476
- ISBN
- 9780566088476
Hardback
Condition: New
€ 173.66
€ 173.66
Hardback. Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table. Num Pages: 208 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 19. Weight in Grams: 512.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780071408790
- ISBN
- 9780071408790
Hardback
Condition: New
€ 51.99€ 36.42
€ 51.99
€ 36.42
Cultural Psychology: A Special Issue of the journal of Consumer Psycho...
. Ed(S): Maheswaran, Durairaj; Shavitt, Sharo...
paperback. A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity. Editor(s): Maheswaran, Durairaj; Shavitt, Sharon. Num Pages: 70 pages. BIC Classification: JFC; JMH; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 216. Weight in Grams: 181.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Psychology Press United States
- Number of pages
- 70
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780805897777
- ISBN
- 9780805897777
Paperback
Condition: New
€ 35.99
€ 35.99
paperback. Series: Heritage. Num Pages: black & white illustrations. BIC Classification: 1KBC; HBJK; JFD; KJSA; KNTX. Category: (G) General (US: Trade). Dimension: 229 x 152 x 19. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- University of Toronto Press United States
- Condition
- New
- SKU
- V9781442613072
- ISBN
- 9781442613072
Paperback
Condition: New
€ 40.99€ 36.36
€ 40.99
€ 36.36
Paperback. Featuring innovative contributions to the field such as a new bilattice-based model for trust and distrust, this book on a hot research topic is the first in-depth study of the potential of distrust in the emerging domain of trust-enhanced recommendation. Series: Atlantis Computational Intelligence Systems. Num Pages: 215 pages, 26 black & white tables, biography. BIC Classification: KJE; KJS; UYF; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 338.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Atlantis Press (Zeger Karssen) Netherlands
- Number of pages
- 215
- Condition
- New
- SKU
- V9789491216398
- ISBN
- 9789491216398
Paperback
Condition: New
€ 64.70
€ 64.70
Hardback. Featuring innovative contributions to the field such as a new bilattice-based model for trust and distrust, this book on a hot research topic is the first in-depth study of the potential of distrust in the emerging domain of trust-enhanced recommendation. Series: Atlantis Computational Intelligence Systems. Num Pages: 215 pages, 26 black & white tables, biography. BIC Classification: KJE; KJS; UYF; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 491.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Atlantis Press (Zeger Karssen) Netherlands
- Number of pages
- 215
- Condition
- New
- SKU
- V9789491216077
- ISBN
- 9789491216077
Hardback
Condition: New
€ 65.68
€ 65.68
Paperback. Editor(s): Hampton, G.M.; Gent, Aart Pieter van. Series: Nijenrode Studies in Business. Num Pages: 242 pages, biography. BIC Classification: KJK; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 13. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1984
- Number of pages
- 242
- Condition
- New
- SKU
- V9789401089906
- ISBN
- 9789401089906
Paperback
Condition: New
€ 121.80
€ 121.80
Paperback. Num Pages: 418 pages, biography. BIC Classification: KJS. Category: (P) Professional & Scholarly; (U) Tertiary Education. Dimension: 216 x 140 x 21. Weight in Grams: 671.
- Format
- Paperback
- Publication date
- 1978
- Publisher
- Kluwer Academic Publishers Group Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1978
- Number of pages
- 418
- Condition
- New
- SKU
- V9789020706741
- ISBN
- 9789020706741
Paperback
Condition: New
€ 124.62
€ 124.62
Paperback. Num Pages: 304 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 155 x 16. Weight in Grams: 480.
- Format
- Paperback
- Publication date
- 1975
- Publisher
- Wolters-Noordhoff B.V. Netherlands
- Number of pages
- 304
- Condition
- New
- SKU
- V9789020704600
- ISBN
- 9789020704600
Paperback
Condition: New
€ 64.87
€ 64.87
Hardback. Series: Studies in Systems, Decision and Control. Num Pages: 129 pages, 43 black & white illustrations, 8 colour tables, biography. BIC Classification: KJSM; KJT. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer, India, Private Ltd India
- Number of pages
- 129
- Condition
- New
- SKU
- V9788132236986
- ISBN
- 9788132236986
Hardback
Condition: New
€ 121.72
€ 121.72