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Sales & marketing

Results 793 - 816 of 2512

Sales & marketing

paperback. Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Num Pages: 320 pages, Illustrations. BIC Classification: KJK; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 16. Weight in Grams: 478.
Format
Paperback
Publication date
2007
Publisher
SAGE Publications, Inc United States
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9781412914154
ISBN
9781412914154
Paperback
Condition: New

€ 181.58

Hardcover.
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
SKU
V9781137278616
ISBN
9781137278616
Hardback
Condition: New

€ 48.76

Paperback. Helps you teach your students exemplary customer service practices which is used by professionals in various types of organizations and demonstrate how these skills are critical to reaching company goals, dealing with problems and complaints, and satisfying customers. Num Pages: 224 pages, ill. BIC Classification: KJSU. Category: (U) Tertiary Education (US: College). Dimension: 273 x 216 x 10. Weight in Grams: 470.
Format
Paperback
Publication date
2011
Publisher
Cengage Learning, Inc United States
Edition
3rd Edition
Number of pages
240
Condition
New
SKU
V9780840064240
ISBN
9780840064240
Paperback
Condition: New

€ 204.75

paperback. Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change. Num Pages: 192 pages, cases & exhibits. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 192 x 11. Weight in Grams: 262.
Format
Paperback
Publication date
2009
Publisher
Routledge United States
Edition
1st Edition
Number of pages
192
Condition
New
SKU
V9780765622617
ISBN
9780765622617
Paperback
Condition: New

€ 87.21

Paperback. Provides a step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications. The author provides real-world examples, used successfully for over 15 years at his own company, to set standards for practices in planning, managing, executing, and generating strategic insights. Num Pages: 264 pages, black & white illustrations. BIC Classification: JHMP; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 14. Weight in Grams: 378.
Format
Paperback
Publication date
2005
Publisher
SAGE Publications Inc United States
Number of pages
264
Condition
New
SKU
V9780761969471
ISBN
9780761969471
Paperback
Condition: New

€ 180.70

paperback. Demonstrates that effective sports marketing epitomizes the science and art of marketing across various contexts. This work includes examples of best practices and covers subjects as diverse as sponsorships, season ticket sales, venue management, and more. It also presents an overview of the techniques in sports marketing. Num Pages: 288 pages, 1, black & white illustrations. BIC Classification: KJS; KNSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 15. Weight in Grams: 544.
Format
Paperback
Publication date
2006
Publisher
Routledge United Kingdom
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780750679794
ISBN
9780750679794
Paperback
Condition: New

€ 87.79

paperback. Num Pages: black & white tables, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 272 x 213 x 25. Weight in Grams: 1279.
Format
Paperback
Publication date
2011
Publisher
South-Western College Publishing United States
Edition
7th Edition
Condition
New
SKU
V9780538478342
ISBN
9780538478342
Paperback
Condition: New

€ 258.17

paperback. Help students succeed with this Workbook for MARKETING. You'll find chapter outlines, graph and map analysis, math exercises, writing activities and many more helpful tools that will deliver the results you are looking for! Num Pages: 176 pages. BIC Classification: JNT; KJS. Category: (G) General (US: Trade). Dimension: 274 x 218 x 5. Weight in Grams: 295.
Format
Paperback
Publication date
1980
Publisher
Cengage Learning United States
Edition
3rd ed.
Number of pages
176
Condition
New
SKU
V9780538446655
ISBN
9780538446655
Paperback
Condition: New

€ 30.17

Paperback. An introduction to general statistics with a focus on statistical inference. All technical terms are defined in easy to understand language; plus, definitions, important formulas, and summaries of statistical tests are set off in boxes for quick reference. Num Pages: 72 pages, Ill. BIC Classification: KJS; PBT. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 251 x 199 x 5. Weight in Grams: 162.
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United States
Edition
4th Edition
Number of pages
72
Condition
New
SKU
V9780471283119
ISBN
9780471283119
Paperback
Condition: New

€ 84.38

Series: Routledge New Directions in Public Relations & Communication Research. Num Pages: 214 pages, 5 black & white illustrations, 5 black & white line drawings. BIC Classification: KJG; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 163 x 18. Weight in Grams: 474.
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
214
Condition
New
SKU
V9780415855914
ISBN
9780415855914
Paperback
Condition: New

€ 227.69

Paperback. Num Pages: 115 pages, 4 black & white illustrations, 6 black & white tables, 4 black & white line drawings. BIC Classification: ABQ; KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 143 x 218 x 7. Weight in Grams: 162.
Format
Paperback
Publication date
2014
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
115
Condition
New
SKU
V9780415713672
ISBN
9780415713672
Paperback
Condition: New

€ 66.44

paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: JFSJ1; JPQB; KJS; MJCL. Category: (G) General (US: Trade). Dimension: 234 x 155 x 14. Weight in Grams: 366.
Format
Paperback
Publisher
Oxford University Press United States
Number of pages
256
Condition
New
Publication date
2016
Edition
Illustrated
SKU
V9780190606855
ISBN
9780190606855
Paperback
Condition: New

€ 44.65

paperback. Num Pages: 336 pages, Illustrations, map, ports. BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 235 x 176 x 10. Weight in Grams: 456.
Format
Paperback
Publication date
2009
Publisher
Pearson United States
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9780136082996
ISBN
9780136082996
Paperback
Condition: New

€ 209.97

paperback. For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. Num Pages: 416 pages, Illustrations. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 240 x 194 x 13. Weight in Grams: 816.
Format
Paperback
Publication date
2011
Publisher
Pearson United States
Edition
3rd Edition
Number of pages
416
Condition
New
SKU
V9780135078228
ISBN
9780135078228
Paperback
Condition: New

€ 310.30

Paperback. Num Pages: 640 pages, Illustrations (chiefly col.), maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 276 x 210 x 32. Weight in Grams: 1434.
Format
Paperback
Publication date
2007
Publisher
Pearson Education (US) United States
Number of pages
640
Condition
New
SKU
V9780131708273
ISBN
9780131708273
Paperback
Condition: New

€ 209.20

Paperback. Let's face it, dealing with customers isn't easy. They aren't always right or even pleasant but knowing the right words to use can make the difference. This book shares over 700 phrases and scripts that have been proven time and again to defuse even difficult interactions. It makes easy for readers to confidently deliver satisfaction to customer. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 224 x 149 x 19. Weight in Grams: 496.
Format
Paperback
Publication date
2012
Publisher
AMACOM
Number of pages
304
Condition
New
SKU
V9780814420324
ISBN
9780814420324
Paperback
Condition: New

€ 20.99
€ 19.34

Hardback. Editor(s): Kemp, Sarah; Hort, Joanne; Hollowood, Tracey. Num Pages: 320 pages. BIC Classification: KJMV6; KJSM; TT. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
Format
Hardback
Publication date
2019
Publisher
John Wiley and Sons Ltd United States
Number of pages
320
Condition
New
SKU
V9780470671405
ISBN
9780470671405
Hardback
Condition: New

€ 180.45

hardcover. Num Pages: 320 pages. BIC Classification: KJMV5; KJMV8; KJMV9; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 203. .
Format
Hardback
Publication date
2017
Publisher
Pearson United States
Edition
12th Edition
Number of pages
320
Condition
New
SKU
V9780134519258
ISBN
9780134519258
Hardback
Condition: New

€ 375.24

hardcover. Num Pages: 560 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216 x 23. Weight in Grams: 1315.
Format
Hardback
Publication date
2017
Publisher
Pearson United States
Edition
14th Edition
Number of pages
560
Condition
New
SKU
V9780134477404
ISBN
9780134477404
Hardback
Condition: New

€ 371.28

Hardcover. Num Pages: 240 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 236 x 151 x 23. Weight in Grams: 498.
Format
Hardback
Publication date
2013
Publisher
Greenleaf Book Group LLC United States
Number of pages
233
Condition
New
SKU
V9781626340091
ISBN
9781626340091
Hardback
Condition: New

€ 26.99
€ 24.74

Paperback. Intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference. This book offers insider advice on how to communicate your message. It includes an appendix which lists key media in North America, Australia and the UK. Num Pages: 176 pages. BIC Classification: JFD; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 19. Weight in Grams: 376.
Format
Paperback
Publication date
2010
Publisher
Stylus Publishing
Condition
New
SKU
V9781579223335
ISBN
9781579223335
Paperback
Condition: New

€ 42.64

Hardcover. Introducing SPEED, a fast and flexible talent strategy that shows companies how to access the 65 million people that are the on-demand, specialized talent pool in the UK. This shows how to: Stop spending months searching for talent; Test ideas and change direction fast; Reduce severance and layoffs; Gain the talent to be nimble and successful. Num Pages: 166 pages, biography. BIC Classification: KJC; KJMV2; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 15. Weight in Grams: 386.
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan
Edition
1st ed. 2016
Condition
New
SKU
V9781137548030
ISBN
9781137548030
Hardback
Condition: New

€ 32.99
€ 27.64

Hardcover. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 256 pages, 8 diagrames, 2 graphs, 3 figures. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 161 x 239 x 23. Weight in Grams: 428.
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
SKU
V9781137444202
ISBN
9781137444202
Hardback
Condition: New

€ 52.99
€ 42.60

Hardcover. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Num Pages: 212 pages, 12 figures, 4 black & white tables. BIC Classification: AV; KJS. Category: (G) General (US: Trade). Dimension: 144 x 224 x 18. Weight in Grams: 396.
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Edition
2013th Edition
Number of pages
200
Condition
New
SKU
V9781137271471
ISBN
9781137271471
Hardback
Condition: New

€ 82.92

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