Sales & marketing
Results 841 - 864 of 1329
Sales & marketing
Hardcover. .
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 242
- Condition
- New
- SKU
- V9780470602188
- ISBN
- 9780470602188
Hardback
Condition: New
€ 56.03
€ 56.03
Paperback. As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base without breaking your budget. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 206 x 151 x 17. Weight in Grams: 242.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Adams Media
- Condition
- New
- SKU
- 9781440511844
- ISBN
- 9781440511844
Paperback
Condition: New
€ 24.99€ 12.84
€ 24.99
€ 12.84
Hardback. Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Editor(s): Cai, Liping; Gartner, William C.; Munar, Ana Maria. Series Editor(s): Cai, Liping. Series: Bridging Tourism Theory and Practice. Num Pages: 312 pages, Illustrations, maps. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 23. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 312
- Condition
- New
- SKU
- V9781849507202
- ISBN
- 9781849507202
Hardback
Condition: New
€ 119.46
€ 119.46
Hardback. Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 504 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 27. Weight in Grams: 876.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 504
- Condition
- New
- SKU
- V9781848556706
- ISBN
- 9781848556706
Hardback
Condition: New
€ 155.16
€ 155.16
Hardback. Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services. Editor(s): Woodside, Arch G.; Gibbert, Michael; Golfetto, Francesca. Series: Advances in Business Marketing and Purchasing. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 41. Weight in Grams: 846.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 352
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781848551725
- ISBN
- 9781848551725
Hardback
Condition: New
€ 116.08
€ 116.08
Hardback. This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 360 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 33. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 360
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781780525761
- ISBN
- 9781780525761
Hardback
Condition: New
€ 153.84
€ 153.84
Paperback. Series: Open University: Modern Art - Practices & Debates. Num Pages: 572 pages. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 250 x 216 x 26. Weight in Grams: 1488.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Australia Ltd Australia
- Edition
- 2nd Edition + iStudy Version 2
- Number of pages
- 572
- Condition
- New
- SKU
- V9781118389003
- ISBN
- 9781118389003
Paperback
Condition: New
€ 110.74
€ 110.74
Hardcover. A work on the subject of research in marketing. Series: Research in Marketing. Num Pages: 333 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 30. Weight in Grams: 656.
- Format
- Hardback
- Publication date
- 1979
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 333
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780892320417
- ISBN
- 9780892320417
Hardback
Condition: New
€ 116.20
€ 116.20
Hardcover. Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models. Editor(s): Lawrence, Kenneth D.; Klimberg, Ronald K. Series Editor(s): Lawrence, Kenneth D. Series: Advances in Business and Management Forecasting. Num Pages: 208 pages, Illustrations. BIC Classification: KJMD; KJMV1; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 156 x 23. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 208
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780857249593
- ISBN
- 9780857249593
Hardback
Condition: New
€ 123.26
€ 123.26
Hardback. This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 376 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 157 x 33. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 376
- Condition
- New
- SKU
- V9780857248978
- ISBN
- 9780857248978
Hardback
Condition: New
€ 131.37
€ 131.37
Hardcover. This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 307 pages, black & white illustrations, black & white tables. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 29. Weight in Grams: 622.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 307
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780857244758
- ISBN
- 9780857244758
Hardback
Condition: New
€ 116.82
€ 116.82
Hardback. Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. Editor(s): Belk, Russell W. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 310 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 30. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 310
- Condition
- New
- SKU
- V9780857244437
- ISBN
- 9780857244437
Hardback
Condition: New
€ 134.00
€ 134.00
Paperback. Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more. Num Pages: 264 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 197 x 127 x 26. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780857081506
- ISBN
- 9780857081506
Paperback
Condition: New
€ 17.99€ 14.12
€ 17.99
€ 14.12
Paperback. This collection brings together strategies for advancing media reform, prepared by 33 scholars and activists from around the world. Chapters consider how best to secure change in areas including media ownership, media literacy, net neutrality, community radio, online surveillance and public service broadcasting. Editor(s): Freedman, Des; Obar, Jonathan; Martens, Cheryl; McChesney, Robert W. Series: Donald McGannon Communication Research Center's Everett C. Parker Book Series. Num Pages: 360 pages, 6 b/w illustrations. BIC Classification: DNJ; KJSM; KNTY; URD. Category: (G) General (US: Trade). Dimension: 153 x 230 x 35. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Fordham University Press United States
- Number of pages
- 360
- Condition
- New
- SKU
- V9780823271658
- ISBN
- 9780823271658
Paperback
Condition: New
€ 41.99€ 41.05
€ 41.99
€ 41.05
Hardback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- New York University Press United States
- Number of pages
- 237
- Condition
- New
- SKU
- V9780814745472
- ISBN
- 9780814745472
Hardback
Condition: New
€ 91.49
€ 91.49
Hardback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Stanford University Press United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780804788922
- ISBN
- 9780804788922
Hardback
Condition: New
€ 168.69
€ 168.69
Hardback. This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests. Num Pages: 312 pages, 91 tables, 48 figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 259 x 186 x 25. Weight in Grams: 721.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Stanford University Press United States
- Number of pages
- 312
- Condition
- New
- SKU
- V9780804756129
- ISBN
- 9780804756129
Hardback
Condition: New
€ 72.41€ 71.50
€ 72.41
€ 71.50
paperback. Series: Cornell International Industrial & Labor Relations Report. Num Pages: 320 pages, black & white illustrations. BIC Classification: 1FPJ; 1KBB; 1MBF; JHBL; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 156 x 20. Weight in Grams: 500.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Cornell University Press United States
- Number of pages
- 320
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780801485671
- ISBN
- 9780801485671
Paperback
Condition: New
€ 49.99€ 49.96
€ 49.99
€ 49.96
Hardcover. The Internet is the world's largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong. Num Pages: 288 pages, Ill. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 163 x 25. Weight in Grams: 530.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780787956219
- ISBN
- 9780787956219
Hardback
Condition: New
€ 27.99€ 22.74
€ 27.99
€ 22.74
Paperback. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 180 x 9. Weight in Grams: 260.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Jossey Bass San Francisco
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780787909383
- ISBN
- 9780787909383
Paperback
Condition: New
€ 29.99€ 23.57
€ 29.99
€ 23.57
Hardback. Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies. Series: Review of Marketing Research. Num Pages: 216 pages, tables, figures, bibliographic references. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 261 x 189 x 19. Weight in Grams: 552.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Group United States
- Number of pages
- 216
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780765621276
- ISBN
- 9780765621276
Hardback
Condition: New
€ 111.53
€ 111.53
Hardback. Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 174 x 16. Weight in Grams: 574.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Emerald Publishing Group United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780765620927
- ISBN
- 9780765620927
Hardback
Condition: New
€ 116.11
€ 116.11
Hardback. Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 226 pages, tables, figures, bibliographic references. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 16. Weight in Grams: 578.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Emerald Publishing Group United States
- Edition
- 1st Edition
- Number of pages
- 226
- Condition
- New
- SKU
- V9780765613066
- ISBN
- 9780765613066
Hardback
Condition: New
€ 116.11
€ 116.11
Hardback. Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 256 pages, tables, figures, bibliographic references, index. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 246 x 174 x 18. Weight in Grams: 634.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Emerald Publishing Group United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780765613059
- ISBN
- 9780765613059
Hardback
Condition: New
€ 116.08
€ 116.08