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Sales & marketing
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Sales & marketing
Paperback. Editor(s): Diehl, Sandra; Terlutter, Ralf. Series: Forschungsgruppe Konsum und Verhalten. Num Pages: 523 pages, 82 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 28. Weight in Grams: 678.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitätsverlag
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783835004559
- ISBN
- 9783835004559
Paperback
Condition: New
€ 129.23
€ 129.23
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 27. Weight in Grams: 626.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835004429
- ISBN
- 9783835004429
Paperback
Condition: New
€ 84.69
€ 84.69
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 534.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835004368
- ISBN
- 9783835004368
Paperback
Condition: New
€ 117.42
€ 117.42
Paperback. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts. Num Pages: 145 pages, 30 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 145
- Condition
- New
- SKU
- V9783835004320
- ISBN
- 9783835004320
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback / so. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835004122
- ISBN
- 9783835004122
Paperback
Condition: New
€ 89.71
€ 89.71
Paperback. Series: Markt und Unternehmensentwicklung / Markets and Organisations. Num Pages: 151 pages, 13 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 225.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 151
- Condition
- New
- SKU
- V9783835003828
- ISBN
- 9783835003828
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback / so. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 4
- Condition
- New
- SKU
- V9783835003552
- ISBN
- 9783835003552
Paperback
Condition: New
€ 95.55
€ 95.55
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 311.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835002661
- ISBN
- 9783835002661
Paperback
Condition: New
€ 105.67
€ 105.67
Paperback / so. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Manageme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835002609
- ISBN
- 9783835002609
Paperback
Condition: New
€ 94.61
€ 94.61
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 257 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 257
- Condition
- New
- SKU
- V9783835002395
- ISBN
- 9783835002395
Paperback
Condition: New
€ 89.08
€ 89.08
paperback. Series: Innovatives Markenmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 437.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783835002265
- ISBN
- 9783835002265
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835001961
- ISBN
- 9783835001961
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback / so. Series: Innovation Und Entrepreneurship. Num Pages: 307 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 307
- Condition
- New
- SKU
- V9783835001817
- ISBN
- 9783835001817
Paperback
Condition: New
€ 100.14
€ 100.14
paperback. Andreas Scharff untersucht, was Kunden nach Unternehmenszusammenschlussen dazu veranlasst, eine Geschaftsbeziehung zu beenden. Er zeigt auch jene Veranderungen auf, die Kunden als positiv wahrnehmen und die einer Kundenabwanderung entgegenwirken, und analysiert, in welchen Phasen ein Kunde eine Geschaftsbeziehung beendet." Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 297 pages, 1 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2005th Edition
- Number of pages
- 297
- Condition
- New
- SKU
- V9783835001596
- ISBN
- 9783835001596
Paperback
Condition: New
€ 99.76
€ 99.76
Paperback. Series: Markt-und Unternehmensentwicklung / Markets and Organisations. Num Pages: 230 pages, 6 black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 230
- Condition
- New
- SKU
- V9783835001152
- ISBN
- 9783835001152
Paperback
Condition: New
€ 88.12
€ 88.12
Paperback. Series: Marktorientiertes Management. Num Pages: 326 pages, 15 black & white illustrations, 74 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 326
- Condition
- New
- SKU
- V9783835001015
- ISBN
- 9783835001015
Paperback
Condition: New
€ 94.47
€ 94.47
Paperback. Series: Marken- Und Produktmanagement. Num Pages: 393 pages, 33 black & white illustrations, 51 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 393
- Condition
- New
- SKU
- V9783835000933
- ISBN
- 9783835000933
Paperback
Condition: New
€ 83.98
€ 83.98
paperback. Editor(s): Stucky, Wolffried; Schiefer, Gunther. Series: Wirtschaftsinformatik. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 218.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 2005th Edition
- Condition
- New
- SKU
- V9783835000810
- ISBN
- 9783835000810
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback. Num Pages: 300 pages, 1 black & white illustrations, 48 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 300
- Condition
- New
- SKU
- V9783835000759
- ISBN
- 9783835000759
Paperback
Condition: New
€ 83.19
€ 83.19
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 367 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 508.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 367
- Condition
- New
- SKU
- V9783835000681
- ISBN
- 9783835000681
Paperback
Condition: New
€ 89.47
€ 89.47
Paperback / so. Series: Gabler Edition Wissenschaft / Forum Produktionswirtschaftlic. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835000650
- ISBN
- 9783835000650
Paperback
Condition: New
€ 95.64
€ 95.64
Paperback. Meike Niedbal zeigt, dass Produktvorankundigungen zwar das Kauferverhalten positiv beeinflussen, aber auch zu Nachteilen auf der Wettbewerbsseite, z.B. durch Nachahmung, fuhren konnen." Series: Business-to-Business-Marketing. Num Pages: 314 pages, 18 black & white illustrations, 30 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 314
- Condition
- New
- SKU
- V9783835000490
- ISBN
- 9783835000490
Paperback
Condition: New
€ 88.81
€ 88.81
Paperback. Andrea Skimutis zeigt auf, welche Anforderungen die Harmonisierung von Vertrieb und Marketing an die Organisation stellt. Besonderen Wert legt sie auf die gesamtheitliche Geschaftsprozessabwicklung unter Einbezug aller Erfolgsfaktoren (Marke, Handler, Vertriebsschiene)." Num Pages: 324 pages, 43 black & white illustrations, 11 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 418.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 324
- Condition
- New
- SKU
- V9783835000407
- ISBN
- 9783835000407
Paperback
Condition: New
€ 88.93
€ 88.93
Paperback. Hans-Friedrich Breithaupt analysiert Konstitutiva, Phasen und Arten der Dienstleistung im Internet und untersucht die Besonderheiten der Qualitatswahrnehmung der Abnehmer dieser Dienstleistungen sowie die daraus resultierenden Qualitatsdimensionen. Abschliessend diskutiert er entsprechende Messverfahren." Series: Fokus Dienstleistungsmarketing. Num Pages: 452 pages, 10 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 583.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 452
- Condition
- New
- SKU
- V9783835000179
- ISBN
- 9783835000179
Paperback
Condition: New
€ 84.49
€ 84.49