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Sales & marketing
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Sales & marketing
Paperback. Hans-Friedrich Breithaupt analysiert Konstitutiva, Phasen und Arten der Dienstleistung im Internet und untersucht die Besonderheiten der Qualitatswahrnehmung der Abnehmer dieser Dienstleistungen sowie die daraus resultierenden Qualitatsdimensionen. Abschliessend diskutiert er entsprechende Messverfahren." Series: Fokus Dienstleistungsmarketing. Num Pages: 452 pages, 10 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 583.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 452
- Condition
- New
- SKU
- V9783835000179
- ISBN
- 9783835000179
Paperback
Condition: New
€ 84.49
€ 84.49
Marktorientierte Fuhrung Im Wirtschaftlichen Und Gesellschaftlichen Wa...
. Ed(S): Bruhn, Manfred; Kirchgeorg, Manfred;...
Hardback. Editor(s): Bruhn, Manfred; Kirchgeorg, Manfred; Meier, Johannes. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 27. Weight in Grams: 821.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834947512
- ISBN
- 9783834947512
Hardback
Condition: New
€ 92.96
€ 92.96
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834945105
- ISBN
- 9783834945105
Paperback
Condition: New
€ 89.04
€ 89.04
paperback. Series: Business-To-Business-Marketing. Num Pages: 350 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Edition
- 2012th Edition
- Number of pages
- 350
- Condition
- New
- SKU
- V9783834945044
- ISBN
- 9783834945044
Paperback
Condition: New
€ 72.58
€ 72.58
Paperback / so. Series: Forschungsberichte Aus Der Grazer Management Werkstatt. Num Pages: 277 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Number of pages
- 277
- Condition
- New
- SKU
- V9783834944894
- ISBN
- 9783834944894
Paperback
Condition: New
€ 89.04
€ 89.04
Paperback. BIC Classification: KJS. Dimension: 240 x 168. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834943606
- ISBN
- 9783834943606
Paperback
Condition: New
€ 50.38
€ 50.38
Paperback. BIC Classification: KJS. Dimension: 240 x 168. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834943569
- ISBN
- 9783834943569
Paperback
Condition: New
€ 56.00
€ 56.00
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 141 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 141
- Condition
- New
- SKU
- V9783834943156
- ISBN
- 9783834943156
Paperback
Condition: New
€ 87.52
€ 87.52
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834943019
- ISBN
- 9783834943019
Paperback
Condition: New
€ 94.20
€ 94.20
Hardcover. A compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. It provides advanced research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network. Editor(s): Langner, Tobias; Okazaki, Shintaro; Eisend, Martin. Series: European Advertising Academy. Num Pages: 436 pages, 65 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 157 x 213 x 34. Weight in Grams: 668.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 2012th Edition
- Number of pages
- 430
- Condition
- New
- SKU
- V9783834942906
- ISBN
- 9783834942906
Hardback
Condition: New
€ 68.61
€ 68.61
Paperback / so. Num Pages: 187 pages, black & white illustrations, figures, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 169 x 12. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 187
- Condition
- New
- SKU
- V9783834942845
- ISBN
- 9783834942845
Paperback
Condition: New
€ 50.38
€ 50.38
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 178 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 240.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 178
- Condition
- New
- SKU
- V9783834941404
- ISBN
- 9783834941404
Paperback
Condition: New
€ 87.83
€ 87.83
Paperback / so. Series: Unternehmensf Hrung Und Marketing. Num Pages: 244 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 14. Weight in Grams: 448.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 244
- Condition
- New
- SKU
- V9783834940766
- ISBN
- 9783834940766
Paperback
Condition: New
€ 116.74
€ 116.74
Paperback. Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? And do the members show a higher level of customer retention as those non-member? In her study, the author derives a set of behavioral attributes relevant for brand-community members. Num Pages: 292 pages, 33 black & white illustrations, 49 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9783834940544
- ISBN
- 9783834940544
Paperback
Condition: New
€ 66.70
€ 66.70
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834940124
- ISBN
- 9783834940124
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden
- Condition
- New
- SKU
- V9783834940049
- ISBN
- 9783834940049
Paperback
Condition: New
€ 50.37
€ 50.37
Einfluss Der Raumlichen Markenherkunft Auf Das Markenimage
Professor Christian (Technische Universit?T M...
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 211 x 147 x 20. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834939418
- ISBN
- 9783834939418
Paperback
Condition: New
€ 83.47
€ 83.47
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834938978
- ISBN
- 9783834938978
Paperback
Condition: New
€ 93.74
€ 93.74
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 218.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834938800
- ISBN
- 9783834938800
Paperback
Condition: New
€ 60.00
€ 60.00
Marketing Arbeitsbuch: Aufgaben - Fallstudien - Lösungen (German Edit...
Meffert, Heribert, Burmann, Christoph, Kirchg...
Paperback. BIC Classification: KJS. Dimension: 249 x 169 x 24. Weight in Grams: 700.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9783834934475
- ISBN
- 9783834934475
Paperback
Condition: New
€ 51.97
€ 51.97
paperback. Series: Forschungs-/Entwicklungs-/Innovations-Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 208 x 147 x 20. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9783834933959
- ISBN
- 9783834933959
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback / so. Series: Informationsmanagement Und Computer Aided Team. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933737
- ISBN
- 9783834933737
Paperback
Condition: New
€ 83.02
€ 83.02
Paperback. BIC Classification: KJS. Dimension: 0 x 0. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834931979
- ISBN
- 9783834931979
Paperback
Condition: New
€ 38.13
€ 38.13
Zahlungsbereitschaftsmessung für industrielle Hybride Leistungsbünde...
Karger, Markus; Kaltenborn, Markus (Director ...
paperback. Series: Business-To-Business-Marketing. Num Pages: 283 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 2011th Edition
- Number of pages
- 283
- Condition
- New
- SKU
- V9783834931658
- ISBN
- 9783834931658
Paperback
Condition: New
€ 89.06
€ 89.06