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Sales & marketing
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Sales & marketing
paperback. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 140 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Ig Publishing United States
- Number of pages
- 240
- Condition
- New
- Edition
- Reissue
- SKU
- V9781632460325
- ISBN
- 9781632460325
Paperback
Condition: New
€ 22.52
€ 22.52
Paperback. Offers advice to salespeople about getting prospects and making the sale. This book includes an introduction text. Num Pages: 184 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 186 x 111 x 8. Weight in Grams: 98.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Adams Media Corporation United States
- Number of pages
- 184
- Condition
- New
- SKU
- V9781598698213
- ISBN
- 9781598698213
Paperback
Condition: New
€ 13.99€ 12.34
€ 13.99
€ 12.34
Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Series: Routledge Interpretive Marketing Research. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 162 x 241 x 19. Weight in Grams: 514.
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9780415776400
- ISBN
- 9780415776400
Paperback
Condition: New
€ 226.14
€ 226.14
Hardback. Helps readers to enhance the probability of success in winning bids at the desired margins and to set up and run effectively a bid management team. This book leads readers through various stages of planning for, producing and delivering a bid. It also offers advice on the use of bid management software and the bid review process. Num Pages: 234 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 249 x 181 x 22. Weight in Grams: 608.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 234
- Condition
- New
- SKU
- V9780566088476
- ISBN
- 9780566088476
Hardback
Condition: New
€ 174.72
€ 174.72
Hardcover. Num Pages: 250 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 237 x 177 x 23. Weight in Grams: 581.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- PennWell Corp.
- Condition
- New
- SKU
- V9781593700539
- ISBN
- 9781593700539
Hardback
Condition: New
€ 103.82
€ 103.82
Hardcover. Offers managers and supervisors in the power and petroleum fields basic economic skills that enable them to make better policy decisions relating to energy. This practical textbook contains toolbox of models, along with institutional, technological, and historical information on oil, coal, gas, and electricity (including renewables). Num Pages: 587 pages, illustrations. BIC Classification: KC; KJK; KJS; RNF. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 163 x 33. Weight in Grams: 1247.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Pennwell Pub
- Condition
- New
- SKU
- V9780878147991
- ISBN
- 9780878147991
Hardback
Condition: New
€ 149.69
€ 149.69
Cultural Psychology: A Special Issue of the journal of Consumer Psycho...
. Ed(S): Maheswaran, Durairaj; Shavitt, Sharo...
paperback. A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity. Editor(s): Maheswaran, Durairaj; Shavitt, Sharon. Num Pages: 70 pages. BIC Classification: JFC; JMH; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 216. Weight in Grams: 181.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Psychology Press United States
- Number of pages
- 70
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780805897777
- ISBN
- 9780805897777
Paperback
Condition: New
€ 36.19
€ 36.19
paperback. Series: Heritage. Num Pages: black & white illustrations. BIC Classification: 1KBC; HBJK; JFD; KJSA; KNTX. Category: (G) General (US: Trade). Dimension: 229 x 152 x 19. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- University of Toronto Press United States
- Condition
- New
- SKU
- V9781442613072
- ISBN
- 9781442613072
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Paperback. Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. Editor(s): Andreasen, Alan R. Num Pages: 224 pages, black & white illustrations. BIC Classification: JHBA; KJG; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 153 x 14. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Georgetown University Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780878408207
- ISBN
- 9780878408207
Paperback
Condition: New
€ 74.76
€ 74.76
paperback. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique. Num Pages: 256 pages, tables, figures, bibliography, index. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 154 x 229 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Routledge United States
- Edition
- 3rd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780765622259
- ISBN
- 9780765622259
Paperback
Condition: New
€ 78.33
€ 78.33
hardcover. Provides an overview of the growth area in organisations' strategic thinking. This book conatins sections covering: investigation into the development and meaning of Public Affairs; the management and practice of Public Affairs within organisations; and global case studies - an overview of scholarly developments. Editor(s): Harris, Phil; Fleisher, Craig S. Num Pages: 616 pages, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 185 x 252 x 40. Weight in Grams: 1234.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Sage Publications United States
- Edition
- 1st Edition
- Number of pages
- 616
- Condition
- New
- SKU
- V9780761943938
- ISBN
- 9780761943938
Hardback
Condition: New
€ 191.90
€ 191.90
Paperback. The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, or pounds. This book offers concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies. It gives managerial perspectives which provides guidance for the business success. Num Pages: 287 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 20. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Copenhagen Business School Press
- Number of pages
- 287
- Condition
- New
- SKU
- V9788763001472
- ISBN
- 9788763001472
Paperback
Condition: New
€ 38.99€ 28.56
€ 38.99
€ 28.56
Paperback. "Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding, presented at the Copenhagen Conference 2002. Editor(s): Hansen, Flemming; Christensen, Lars Bech. Num Pages: 473 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 158 x 31. Weight in Grams: 808.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Copenhagen Business School Press
- Number of pages
- 473
- Condition
- New
- SKU
- V9788763001182
- ISBN
- 9788763001182
Paperback
Condition: New
€ 36.99€ 26.81
€ 36.99
€ 26.81
Hardcover. In the world of e-business, competition takes on a new intensity. The dynamics of the online marketplace often require organizations to pursue multiple and complex strategies. The book explores the international operations concepts employed by leading organizations to secure competitive advantage. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJK; KJMV5; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 157 x 36. Weight in Grams: 982.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Copenhagen Business School Press
- Number of pages
- 336
- Condition
- New
- SKU
- V9788763000680
- ISBN
- 9788763000680
Hardback
Condition: New
€ 53.41€ 42.58
€ 53.41
€ 42.58
Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Copenhagen Business School Press
- Number of pages
- 358
- Condition
- New
- SKU
- V9788763000666
- ISBN
- 9788763000666
Paperback
Condition: New
€ 59.34€ 46.96
€ 59.34
€ 46.96
Paperback. Num Pages: 204 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 143 x 215 x 11. Weight in Grams: 274.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- B Jain Publishers Pvt Ltd India
- Condition
- New
- SKU
- V9788131910832
- ISBN
- 9788131910832
Paperback
Condition: New
€ 8.99€ 8.14
€ 8.99
€ 8.14
Paperback. Num Pages: 138 pages, b/w photos. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 141 x 8. Weight in Grams: 192.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- B Jain Publishers Pvt Ltd India
- Number of pages
- 138
- Condition
- New
- SKU
- V9788131906620
- ISBN
- 9788131906620
Paperback
Condition: New
€ 7.11
€ 7.11
Paperback. Num Pages: 320 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 175 x 19. Weight in Grams: 558.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Sterling Publishers Pvt.Ltd India
- Number of pages
- 320
- Condition
- New
- SKU
- V9788120746114
- ISBN
- 9788120746114
Paperback
Condition: New
€ 13.99€ 11.12
€ 13.99
€ 11.12
Paperback. A fabulous book about the art of communication using the telephone. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 153 x 10. Weight in Grams: 216.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- SRA Books
- Condition
- New
- SKU
- V9781909116269
- ISBN
- 9781909116269
Paperback
Condition: New
€ 20.99€ 15.90
€ 20.99
€ 15.90
Paperback. Num Pages: 172 pages, illus. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 214 x 136 x 14. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Griffin Publishing United States
- Edition
- 1St Edition
- Number of pages
- 172
- Condition
- New
- SKU
- V9781882180578
- ISBN
- 9781882180578
Paperback
Condition: New
€ 20.99€ 15.90
€ 20.99
€ 15.90
Impact of Incentives and Interview Methods on Response Quantity and Qu...
Bonke, Jens; Fallesen, Peter
Paperback. In parallel with the trend towards conducting more surveys, there has also been a decline in the response rates, making it harder to obtain the desired number of completed interviews for these surveys. Incentives used in surveys with the aim of increasing the response rates are manifold, varying from sending letters in advance to cash incentives. Num Pages: 33 pages, tables & charts. BIC Classification: JHBC; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 238 x 168 x 4. Weight in Grams: 92.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Rockwool Foundation Research Unit Denmark
- Number of pages
- 33
- Condition
- New
- SKU
- V9788790199210
- ISBN
- 9788790199210
Paperback
Condition: New
€ 8.99€ 8.42
€ 8.99
€ 8.42
Hardback. Editor(s): Howard, Daniel J. Num Pages: 209 pages, illustrations. BIC Classification: JFFT; KJSM. Category: (G) General (US: Trade). Dimension: 160 x 233 x 18. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Nova Science Publishers Inc
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634854986
- ISBN
- 9781634854986
Hardback
Condition: New
€ 242.10€ 181.85
€ 242.10
€ 181.85
Hardcover. Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781629486123
- ISBN
- 9781629486123
Hardback
Condition: New
€ 168.51€ 116.23
€ 168.51
€ 116.23