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Sales & marketing
Results 577 - 600 of 1346
Sales & marketing
Paperback. Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Num Pages: 272 pages, illustrations, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 153 x 17. Weight in Grams: 496. 272 pages, illustrations, index. Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 233 x 153 x 17. Weight: 496.
- Publisher
- GOWER PUBLISHING CO
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 1995
- Edition
- New edition
- Condition
- New
- SKU
- V9780566076893
- ISBN
- 9780566076893
Paperback
Condition: New
€ 36.12
€ 36.12
Hardback. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, this title explains how to turn a crisis into an opportunity. Num Pages: 240 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 22. Weight in Grams: 574.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780749454005
- ISBN
- 9780749454005
Hardback
Condition: New
€ 33.99€ 31.10
€ 33.99
€ 31.10
Paperback. Suitable for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social, this book is published in association with the American Advertising Research Foundation, does just that. Num Pages: 318 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 283 x 218 x 26. Weight in Grams: 1188.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9789063693770
- ISBN
- 9789063693770
Paperback
Condition: New
€ 40.99€ 29.43
€ 40.99
€ 29.43
Pamphlet. Series: Scientology Handbook Series. Num Pages: 44 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 230 x 168 x 3. Weight in Grams: 96.
- Publisher
- New Era Publications International APS Denmark
- Number of pages
- 44
- Publication date
- 2004
- Condition
- New
- SKU
- V9788779684089
- ISBN
- 9788779684089
Paperback
Condition: New
€ 6.35
€ 6.35
Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471268673
- ISBN
- 9780471268673
Hardback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
Hardcover. Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Num Pages: 208 pages. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119167976
- ISBN
- 9781119167976
Hardback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. Editor(s): In Easy Steps. Series: In Easy Steps. Num Pages: 264 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 228 x 185 x 16. Weight in Grams: 586.
- Publisher
- In Easy Steps Limited
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781840786286
- ISBN
- 9781840786286
Paperback
Condition: New
€ 17.39
€ 17.39
Hardback. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners. Num Pages: 240 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 510.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 242
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780749453299
- ISBN
- 9780749453299
Hardback
Condition: New
€ 44.99€ 40.05
€ 44.99
€ 40.05
Paperback. Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject. Num Pages: 968 pages, Illustrations. BIC Classification: 1D; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 248 x 36. Weight in Grams: 1608.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 968
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273737872
- ISBN
- 9780273737872
Paperback
Condition: New
€ 112.61
€ 112.61
Paperback. Num Pages: 600 pages, 66 colour illustrations, 91 colour tables, 13 colour illustrations, 53 colour line drawin. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 203. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 12th Edition
- Condition
- New
- SKU
- V9781138951723
- ISBN
- 9781138951723
Paperback
Condition: New
€ 111.65
€ 111.65
Paperback. Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 158 x 233 x 16. Weight in Grams: 418.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749470036
- ISBN
- 9780749470036
Paperback
Condition: New
€ 36.99€ 33.25
€ 36.99
€ 33.25
Paperback. Num Pages: 576 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 242 x 30. Weight in Grams: 950.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 576
- Format
- Paperback
- Publication date
- 2014
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780273756507
- ISBN
- 9780273756507
Paperback
Condition: New
€ 98.75
€ 98.75
Paperback. The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 150 x 23. Weight in Grams: 416.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118003763
- ISBN
- 9781118003763
Paperback
Condition: New
€ 19.99€ 17.47
€ 19.99
€ 17.47
Paperback. Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 262 x 219 x 19. Weight in Grams: 406.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780749477547
- ISBN
- 9780749477547
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16
Paperback. Outsell, outmanage, outmotivate and outnegotiate your competition Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 202 x 128 x 16. Weight in Grams: 156.
- Publisher
- Little, Brown Book Group United Kingdom
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 1989
- Edition
- New Ed
- Condition
- New
- SKU
- V9780751507034
- ISBN
- 9780751507034
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
Hardcover. Num Pages: 272 pages, tables & charts. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 153 x 18. Weight in Grams: 552.
- Publisher
- Select Books Inc United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781590791868
- ISBN
- 9781590791868
Hardback
Condition: New
€ 24.99€ 23.19
€ 24.99
€ 23.19
Paperback. Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Num Pages: 720 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 277 x 218 x 27. Weight in Grams: 1418.
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 720
- Format
- Paperback
- Publication date
- 2015
- Edition
- 18th Edition
- Condition
- New
- SKU
- V9781285858340
- ISBN
- 9781285858340
Paperback
Condition: New
€ 112.81
€ 112.81
Paperback. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119154549
- ISBN
- 9781119154549
Paperback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Hardback. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. Num Pages: 200 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 160 x 23. Weight in Grams: 438.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119278337
- ISBN
- 9781119278337
Hardback
Condition: New
€ 33.99€ 27.04
€ 33.99
€ 27.04
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: CBW; KJSA; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609419
- ISBN
- 9781473609419
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Paperback. A contemporary approach to network marketing from the author of the million-copy bestseller, Your First Year in Network Marketing
This is a book about reality an unpleasant reality that no one seems to want to address. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 228 x 18. Weight in Grams: 322.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- Original
- Condition
- New
- SKU
- V9781118144268
- ISBN
- 9781118144268
Paperback
Condition: New
€ 21.99€ 18.44
€ 21.99
€ 18.44
Paperback. Num Pages: 128 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473627550
- ISBN
- 9781473627550
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
Paperback. Num Pages: 468 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 219 x 277 x 18. Weight in Grams: 1002.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 468
- Format
- Paperback
- Publication date
- 2014
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9781292060163
- ISBN
- 9781292060163
Paperback
Condition: New
€ 101.53
€ 101.53
Hardback. .
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781119326038
- ISBN
- 9781119326038
Hardback
Condition: New
€ 27.99€ 21.22
€ 27.99
€ 21.22