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Sales & marketing

Results 781 - 800 of 3870

Sales & marketing

Paperback. Num Pages: 352 pages, colour illustrations, figures. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 230 x 177 x 12. Weight in Grams: 517.
Format
Paperback
Publication date
2011
Publisher
Pearson Education (US) United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780132544702
ISBN
9780132544702
Paperback
Condition: New

€ 199.62

Paperback. Addresses the psychological issues related to team sport activities on and off the court or field. Chapter 1 introduces a three-phase model to cut through the complexities associated with team sports and chapters 2 to 12 offer theoretical and practical advice. Series: Sport Management Library. Num Pages: 278 pages, b/w illlus. BIC Classification: KJS; KNSP. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 154 x 19. Weight in Grams: 486.
Format
Paperback
Publication date
2003
Publisher
Fitness Information Technology, Inc, U.S. United States
Number of pages
278
Condition
New
SKU
V9781885693327
ISBN
9781885693327
Paperback
Condition: New

€ 49.36

Paperback.
Format
Paperback
Publication date
2011
Publisher
Fairchild Pubns
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9781563678745
ISBN
9781563678745
Paperback
Condition: New

€ 65.44

Paperback. Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour. Num Pages: 416 pages, full colour + illus. BIC Classification: AKT; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 274 x 216 x 25. Weight in Grams: 1512.
Format
Paperback
Publication date
2010
Publisher
Fairchild Pubns
Edition
2nd Revised edition
Number of pages
416
Condition
New
SKU
V9781563678097
ISBN
9781563678097
Paperback
Condition: New

€ 142.19

Paperback. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight in Grams: 326.
Format
Paperback
Publication date
2011
Publisher
SAGE Publications Inc United States
Edition
Second Edition
Number of pages
240
Condition
New
SKU
V9781412987240
ISBN
9781412987240
Paperback
Condition: New

€ 162.25

paperback. Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Num Pages: 320 pages, Illustrations. BIC Classification: KJK; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 16. Weight in Grams: 478.
Format
Paperback
Publication date
2007
Publisher
SAGE Publications, Inc United States
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9781412914154
ISBN
9781412914154
Paperback
Condition: New

€ 190.00

Hardcover.
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
SKU
V9781137278616
ISBN
9781137278616
Hardback
Condition: New

€ 50.91

paperback. Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change. Num Pages: 192 pages, cases & exhibits. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 192 x 11. Weight in Grams: 262.
Format
Paperback
Publication date
2009
Publisher
Routledge United States
Edition
1st Edition
Number of pages
192
Condition
New
SKU
V9780765622617
ISBN
9780765622617
Paperback
Condition: New

€ 91.17

Paperback. Provides a step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications. The author provides real-world examples, used successfully for over 15 years at his own company, to set standards for practices in planning, managing, executing, and generating strategic insights. Num Pages: 264 pages, black & white illustrations. BIC Classification: JHMP; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 14. Weight in Grams: 378.
Format
Paperback
Publication date
2005
Publisher
SAGE Publications Inc United States
Number of pages
264
Condition
New
SKU
V9780761969471
ISBN
9780761969471
Paperback
Condition: New

€ 189.07

paperback. Demonstrates that effective sports marketing epitomizes the science and art of marketing across various contexts. This work includes examples of best practices and covers subjects as diverse as sponsorships, season ticket sales, venue management, and more. It also presents an overview of the techniques in sports marketing. Num Pages: 288 pages, 1, black & white illustrations. BIC Classification: KJS; KNSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 15. Weight in Grams: 544.
Format
Paperback
Publication date
2006
Publisher
Routledge United Kingdom
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780750679794
ISBN
9780750679794
Paperback
Condition: New

€ 91.77

paperback. Num Pages: black & white tables, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 272 x 213 x 25. Weight in Grams: 1279.
Format
Paperback
Publication date
2011
Publisher
South-Western College Publishing United States
Edition
7th Edition
Condition
New
SKU
V9780538478342
ISBN
9780538478342
Paperback
Condition: New

€ 270.20

paperback. Help students succeed with this Workbook for MARKETING. You'll find chapter outlines, graph and map analysis, math exercises, writing activities and many more helpful tools that will deliver the results you are looking for! Num Pages: 176 pages. BIC Classification: JNT; KJS. Category: (G) General (US: Trade). Dimension: 274 x 218 x 5. Weight in Grams: 295.
Format
Paperback
Publication date
1980
Publisher
Cengage Learning United States
Edition
3rd ed.
Number of pages
176
Condition
New
SKU
V9780538446655
ISBN
9780538446655
Paperback
Condition: New

€ 31.44

Paperback. An introduction to general statistics with a focus on statistical inference. All technical terms are defined in easy to understand language; plus, definitions, important formulas, and summaries of statistical tests are set off in boxes for quick reference. Num Pages: 72 pages, Ill. BIC Classification: KJS; PBT. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 251 x 199 x 5. Weight in Grams: 162.
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United States
Edition
4th Edition
Number of pages
72
Condition
New
SKU
V9780471283119
ISBN
9780471283119
Paperback
Condition: New

€ 88.21

Series: Routledge New Directions in Public Relations & Communication Research. Num Pages: 214 pages, 5 black & white illustrations, 5 black & white line drawings. BIC Classification: KJG; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 163 x 18. Weight in Grams: 474.
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
214
Condition
New
SKU
V9780415855914
ISBN
9780415855914
Paperback
Condition: New

€ 238.27

Paperback. Num Pages: 115 pages, 4 black & white illustrations, 6 black & white tables, 4 black & white line drawings. BIC Classification: ABQ; KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 143 x 218 x 7. Weight in Grams: 162.
Format
Paperback
Publication date
2014
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
115
Condition
New
SKU
V9780415713672
ISBN
9780415713672
Paperback
Condition: New

€ 69.42

paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: JFSJ1; JPQB; KJS; MJCL. Category: (G) General (US: Trade). Dimension: 234 x 155 x 14. Weight in Grams: 366.
Format
Paperback
Publisher
Oxford University Press United States
Number of pages
256
Condition
New
Publication date
2016
Edition
Illustrated
SKU
V9780190606855
ISBN
9780190606855
Paperback
Condition: New

€ 46.61

paperback. Num Pages: 336 pages, Illustrations, map, ports. BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 235 x 176 x 10. Weight in Grams: 456.
Format
Paperback
Publication date
2009
Publisher
Pearson United States
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9780136082996
ISBN
9780136082996
Paperback
Condition: New

€ 219.73

paperback. For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. Num Pages: 416 pages, Illustrations. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 240 x 194 x 13. Weight in Grams: 816.
Format
Paperback
Publication date
2011
Publisher
Pearson United States
Edition
3rd Edition
Number of pages
416
Condition
New
SKU
V9780135078228
ISBN
9780135078228
Paperback
Condition: New

€ 324.77

Paperback. Num Pages: 640 pages, Illustrations (chiefly col.), maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 276 x 210 x 32. Weight in Grams: 1434.
Format
Paperback
Publication date
2007
Publisher
Pearson Education (US) United States
Number of pages
640
Condition
New
SKU
V9780131708273
ISBN
9780131708273
Paperback
Condition: New

€ 218.90

Paperback. Let's face it, dealing with customers isn't easy. They aren't always right or even pleasant but knowing the right words to use can make the difference. This book shares over 700 phrases and scripts that have been proven time and again to defuse even difficult interactions. It makes easy for readers to confidently deliver satisfaction to customer. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 224 x 149 x 19. Weight in Grams: 496.
Format
Paperback
Publication date
2012
Publisher
AMACOM
Number of pages
304
Condition
New
SKU
V9780814420324
ISBN
9780814420324
Paperback
Condition: New

€ 21.99
€ 20.13

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