Sales & marketing
Results 741 - 760 of 2713
Sales & marketing
Paperback. An introduction to general statistics with a focus on statistical inference. All technical terms are defined in easy to understand language; plus, definitions, important formulas, and summaries of statistical tests are set off in boxes for quick reference. Num Pages: 72 pages, Ill. BIC Classification: KJS; PBT. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 251 x 199 x 5. Weight in Grams: 162.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 4th Edition
- Number of pages
- 72
- Condition
- New
- SKU
- V9780471283119
- ISBN
- 9780471283119
Paperback
Condition: New
€ 89.00
€ 89.00
Series: Routledge New Directions in Public Relations & Communication Research. Num Pages: 214 pages, 5 black & white illustrations, 5 black & white line drawings. BIC Classification: KJG; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 163 x 18. Weight in Grams: 474.
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 214
- Condition
- New
- SKU
- V9780415855914
- ISBN
- 9780415855914
Paperback
Condition: New
€ 240.46
€ 240.46
Paperback. Num Pages: 115 pages, 4 black & white illustrations, 6 black & white tables, 4 black & white line drawings. BIC Classification: ABQ; KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 143 x 218 x 7. Weight in Grams: 162.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 115
- Condition
- New
- SKU
- V9780415713672
- ISBN
- 9780415713672
Paperback
Condition: New
€ 70.04
€ 70.04
paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: JFSJ1; JPQB; KJS; MJCL. Category: (G) General (US: Trade). Dimension: 234 x 155 x 14. Weight in Grams: 366.
- Format
- Paperback
- Publisher
- Oxford University Press United States
- Number of pages
- 256
- Condition
- New
- Publication date
- 2016
- Edition
- Illustrated
- SKU
- V9780190606855
- ISBN
- 9780190606855
Paperback
Condition: New
€ 47.01
€ 47.01
paperback. Num Pages: 336 pages, Illustrations, map, ports. BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 235 x 176 x 10. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Pearson United States
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780136082996
- ISBN
- 9780136082996
Paperback
Condition: New
€ 221.74
€ 221.74
Basic Marketing Research with Excel: Using Microsoft Excel Data Analys...
Burns, Alvin C.; Bush, Ronald F.
paperback. For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. Num Pages: 416 pages, Illustrations. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 240 x 194 x 13. Weight in Grams: 816.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Pearson United States
- Edition
- 3rd Edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9780135078228
- ISBN
- 9780135078228
Paperback
Condition: New
€ 327.78
€ 327.78
Paperback. Num Pages: 640 pages, Illustrations (chiefly col.), maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 276 x 210 x 32. Weight in Grams: 1434.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Pearson Education (US) United States
- Number of pages
- 640
- Condition
- New
- SKU
- V9780131708273
- ISBN
- 9780131708273
Paperback
Condition: New
€ 220.91
€ 220.91
Paperback. Let's face it, dealing with customers isn't easy. They aren't always right or even pleasant but knowing the right words to use can make the difference. This book shares over 700 phrases and scripts that have been proven time and again to defuse even difficult interactions. It makes easy for readers to confidently deliver satisfaction to customer. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 224 x 149 x 19. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- AMACOM
- Number of pages
- 304
- Condition
- New
- SKU
- V9780814420324
- ISBN
- 9780814420324
Paperback
Condition: New
€ 21.99€ 20.05
€ 21.99
€ 20.05
Hardback. Editor(s): Kemp, Sarah; Hort, Joanne; Hollowood, Tracey. Num Pages: 320 pages. BIC Classification: KJMV6; KJSM; TT. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Format
- Hardback
- Publication date
- 2019
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470671405
- ISBN
- 9780470671405
Hardback
Condition: New
€ 181.01
€ 181.01
hardcover. Num Pages: 320 pages. BIC Classification: KJMV5; KJMV8; KJMV9; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 203. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Pearson United States
- Edition
- 12th Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780134519258
- ISBN
- 9780134519258
Hardback
Condition: New
€ 355.37
€ 355.37
Hardcover. Num Pages: 240 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 236 x 151 x 23. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Greenleaf Book Group LLC United States
- Number of pages
- 233
- Condition
- New
- SKU
- V9781626340091
- ISBN
- 9781626340091
Hardback
Condition: New
€ 26.99€ 26.01
€ 26.99
€ 26.01
Paperback. Intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference. This book offers insider advice on how to communicate your message. It includes an appendix which lists key media in North America, Australia and the UK. Num Pages: 176 pages. BIC Classification: JFD; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 19. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Stylus Publishing
- Condition
- New
- SKU
- V9781579223335
- ISBN
- 9781579223335
Paperback
Condition: New
€ 45.13
€ 45.13
Hardcover. Introducing SPEED, a fast and flexible talent strategy that shows companies how to access the 65 million people that are the on-demand, specialized talent pool in the UK. This shows how to: Stop spending months searching for talent; Test ideas and change direction fast; Reduce severance and layoffs; Gain the talent to be nimble and successful. Num Pages: 166 pages, biography. BIC Classification: KJC; KJMV2; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 15. Weight in Grams: 386.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137548030
- ISBN
- 9781137548030
Hardback
Condition: New
€ 32.99€ 29.19
€ 32.99
€ 29.19
Taking Down Goliath: Digital Marketing Strategies for Beating Competit...
Ryan, Kevin M., Graham, Rob "Spider" "Spider"
Hardcover. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 256 pages, 8 diagrames, 2 graphs, 3 figures. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 161 x 239 x 23. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137444202
- ISBN
- 9781137444202
Hardback
Condition: New
€ 53.99€ 44.51
€ 53.99
€ 44.51
Hardcover. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Num Pages: 212 pages, 12 figures, 4 black & white tables. BIC Classification: AV; KJS. Category: (G) General (US: Trade). Dimension: 144 x 224 x 18. Weight in Grams: 396.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 200
- Condition
- New
- SKU
- V9781137271471
- ISBN
- 9781137271471
Hardback
Condition: New
€ 86.80
€ 86.80
Paperback. Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Num Pages: 512 pages, 4 x 1 (every second double page spread colour) Photos and diagrams. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 280 x 212 x 26. Weight in Grams: 1282.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Oxford University Press
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780199079926
- ISBN
- 9780199079926
Paperback
Condition: New
€ 66.54
€ 66.54
Paperback. Num Pages: 240 pages. BIC Classification: GPQD; KJMD; KJMP; KJSP; KNT. Category: (G) General (US: Trade). Dimension: 155 x 228 x 15. Weight in Grams: 412.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Oxford University Press
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780190303365
- ISBN
- 9780190303365
Paperback
Condition: New
€ 54.77
€ 54.77
Real Luxury: How Luxury Brands Can Create Value for the Long Term
Pinkhasov, Misha, Nair, Rachna Joshi
Hardcover. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Num Pages: 236 pages, biography. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational. Dimension: 145 x 217 x 19. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137395566
- ISBN
- 9781137395566
Hardback
Condition: New
€ 69.50
€ 69.50
Paperback. A revised edition of Rob Jolles' valuable guide to being a fantastic salesperson by focusing on the needs and habits of the customer. Num Pages: 384 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 23. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Simon & Schuster United States
- Number of pages
- 384
- Condition
- New
- SKU
- V9781439144633
- ISBN
- 9781439144633
Paperback
Condition: New
€ 20.99€ 19.04
€ 20.99
€ 19.04
Paperback. BIC Classification: KJS. Category: (G) General (US: Trade). .
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Amacom United States
- Condition
- New
- SKU
- V9780814438282
- ISBN
- 9780814438282
Paperback
Condition: New
€ 25.99€ 24.68
€ 25.99
€ 24.68