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Sales & marketing

Results 901 - 920 of 1839

Sales & marketing

Hardback. Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city Series: Consumption and Public Life. Num Pages: 222 pages, biography. BIC Classification: JFC; JFD; JFFT; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 222 x 139 x 18. Weight in Grams: 382.
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan United Kingdom
Number of pages
222
Condition
New
SKU
V9780230216808
ISBN
9780230216808
Hardback
Condition: New

€ 64.11

Hardback. This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour. Num Pages: 311 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 22. Weight in Grams: 548.
Format
Hardback
Publication date
2007
Publisher
Palgrave Macmillan United Kingdom
Number of pages
311
Condition
New
SKU
V9780230006836
ISBN
9780230006836
Hardback
Condition: New

€ 64.89

Hardcover. Num Pages: 200 pages, Illustrations. BIC Classification: 1KBB; JFFT; KJSM. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 465.
Format
Hardback
Publication date
2011
Publisher
Purdue University Press
Condition
New
SKU
V9781557535856
ISBN
9781557535856
Hardback
Condition: New

€ 31.99
€ 27.47

Paperback. Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. Editor(s): Andreasen, Alan R. Num Pages: 224 pages, black & white illustrations. BIC Classification: JHBA; KJG; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 153 x 14. Weight in Grams: 364.
Format
Paperback
Publication date
2001
Publisher
Georgetown University Press United States
Number of pages
224
Condition
New
SKU
V9780878408207
ISBN
9780878408207
Paperback
Condition: New

€ 71.74

Paperback.
Format
Paperback
Publication date
2009
Publisher
Penguin Putnam Inc United States
Edition
Reprint
Number of pages
235
Condition
New
SKU
V9780399533617
ISBN
9780399533617
Paperback
Condition: New

€ 16.99
€ 15.11

paperback. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique. Num Pages: 256 pages, tables, figures, bibliography, index. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 154 x 229 x 14. Weight in Grams: 336.
Format
Paperback
Publication date
2008
Publisher
Routledge United States
Edition
3rd Edition
Number of pages
256
Condition
New
SKU
V9780765622259
ISBN
9780765622259
Paperback
Condition: New

€ 77.51

hardcover. Provides an overview of the growth area in organisations' strategic thinking. This book conatins sections covering: investigation into the development and meaning of Public Affairs; the management and practice of Public Affairs within organisations; and global case studies - an overview of scholarly developments. Editor(s): Harris, Phil; Fleisher, Craig S. Num Pages: 616 pages, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 185 x 252 x 40. Weight in Grams: 1234.
Format
Hardback
Publication date
2005
Publisher
Sage Publications United States
Edition
1st Edition
Number of pages
616
Condition
New
SKU
V9780761943938
ISBN
9780761943938
Hardback
Condition: New

€ 189.85

Paperback. The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, or pounds. This book offers concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies. It gives managerial perspectives which provides guidance for the business success. Num Pages: 287 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 20. Weight in Grams: 516.
Format
Paperback
Publication date
2005
Publisher
Copenhagen Business School Press
Number of pages
287
Condition
New
SKU
V9788763001472
ISBN
9788763001472
Paperback
Condition: New

€ 38.99
€ 28.28

Paperback. "Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding, presented at the Copenhagen Conference 2002. Editor(s): Hansen, Flemming; Christensen, Lars Bech. Num Pages: 473 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 158 x 31. Weight in Grams: 808.
Format
Paperback
Publication date
2003
Publisher
Copenhagen Business School Press
Number of pages
473
Condition
New
SKU
V9788763001182
ISBN
9788763001182
Paperback
Condition: New

€ 35.99
€ 26.56

Hardcover. In the world of e-business, competition takes on a new intensity. The dynamics of the online marketplace often require organizations to pursue multiple and complex strategies. The book explores the international operations concepts employed by leading organizations to secure competitive advantage. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJK; KJMV5; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 157 x 36. Weight in Grams: 982.
Format
Hardback
Publication date
2002
Publisher
Copenhagen Business School Press
Number of pages
336
Condition
New
SKU
V9788763000680
ISBN
9788763000680
Hardback
Condition: New

€ 53.24
€ 42.15

Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
Format
Paperback
Publication date
2001
Publisher
Copenhagen Business School Press
Number of pages
358
Condition
New
SKU
V9788763000666
ISBN
9788763000666
Paperback
Condition: New

€ 59.16
€ 46.48

Paperback. Num Pages: 204 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 143 x 215 x 11. Weight in Grams: 274.
Format
Paperback
Publication date
2011
Publisher
B Jain Publishers Pvt Ltd India
Condition
New
SKU
V9788131910832
ISBN
9788131910832
Paperback
Condition: New

€ 8.99
€ 8.08

Paperback. Num Pages: 138 pages, b/w photos. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 141 x 8. Weight in Grams: 192.
Format
Paperback
Publication date
2010
Publisher
B Jain Publishers Pvt Ltd India
Number of pages
138
Condition
New
SKU
V9788131906620
ISBN
9788131906620
Paperback
Condition: New

€ 7.05

Paperback. Num Pages: 320 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 175 x 19. Weight in Grams: 558.
Format
Paperback
Publication date
2009
Publisher
Sterling Publishers Pvt.Ltd India
Number of pages
320
Condition
New
SKU
V9788120746114
ISBN
9788120746114
Paperback
Condition: New

€ 13.99
€ 11.04

Paperback. A fabulous book about the art of communication using the telephone. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 153 x 10. Weight in Grams: 216.
Format
Paperback
Publication date
2014
Publisher
SRA Books
Condition
New
SKU
V9781909116269
ISBN
9781909116269
Paperback
Condition: New

€ 20.99
€ 15.75

Paperback. Num Pages: 164 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 215 x 140 x 11. Weight in Grams: 234.
Format
Paperback
Publication date
2005
Publisher
Brick Tower Press United States
Edition
1st Edition
Number of pages
164
Condition
New
SKU
V9781883283704
ISBN
9781883283704
Paperback
Condition: New

€ 11.99
€ 10.21

Paperback. Num Pages: 172 pages, illus. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 214 x 136 x 14. Weight in Grams: 410.
Format
Paperback
Publication date
1996
Publisher
Griffin Publishing United States
Edition
1St Edition
Number of pages
172
Condition
New
SKU
V9781882180578
ISBN
9781882180578
Paperback
Condition: New

€ 20.99
€ 15.75

Paperback. In parallel with the trend towards conducting more surveys, there has also been a decline in the response rates, making it harder to obtain the desired number of completed interviews for these surveys. Incentives used in surveys with the aim of increasing the response rates are manifold, varying from sending letters in advance to cash incentives. Num Pages: 33 pages, tables & charts. BIC Classification: JHBC; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 238 x 168 x 4. Weight in Grams: 92.
Format
Paperback
Publication date
2009
Publisher
Rockwool Foundation Research Unit Denmark
Number of pages
33
Condition
New
SKU
V9788790199210
ISBN
9788790199210
Paperback
Condition: New

€ 8.99
€ 8.38

Hardback. Editor(s): Howard, Daniel J. Num Pages: 209 pages, illustrations. BIC Classification: JFFT; KJSM. Category: (G) General (US: Trade). Dimension: 160 x 233 x 18. Weight in Grams: 446.
Format
Hardback
Publication date
2016
Publisher
Nova Science Publishers Inc
Edition
UK ed.
Condition
New
SKU
V9781634854986
ISBN
9781634854986
Hardback
Condition: New

€ 241.78
€ 179.91

Hardcover. Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388.
Format
Hardback
Publication date
2014
Publisher
Nova Science Pub Inc
Condition
New
SKU
V9781629486123
ISBN
9781629486123
Hardback
Condition: New

€ 168.29
€ 115.01

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