Sales & marketing
Results 961 - 980 of 2197
Sales & marketing
Hardcover. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. Editor(s): Go, Frank M.; Govers, Robert. Num Pages: 296 pages, biography. BIC Classification: GBCY; KJS; RP. Category: (P) Professional & Vocational. Dimension: 243 x 186 x 23. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 296
- Condition
- New
- SKU
- V9780230279520
- ISBN
- 9780230279520
Hardback
Condition: New
€ 67.85
€ 67.85
Hardcover. This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing. Editor(s): Badillo, Patrick-Yves; Lesourd, Jean Baptiste. Series: Applied Econometrics Association Series. Num Pages: 246 pages, biography. BIC Classification: KCC; KCH; KJC; KJSM; KNT. Category: (P) Professional & Vocational. Dimension: 142 x 223 x 20. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 248
- Condition
- New
- SKU
- V9780230277700
- ISBN
- 9780230277700
Hardback
Condition: New
€ 127.66
€ 127.66
Hardcover. This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. Editor(s): Blades, Mark; Oates, Caroline; Blumberg, Fran C.; Gunter, Barrie. Num Pages: 265 pages, biography. BIC Classification: JFDV; JFSP1; KJSA. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 20. Weight in Grams: 444.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9780230252028
- ISBN
- 9780230252028
Hardback
Condition: New
€ 128.05
€ 128.05
Paperback. Social media has drastically improved the way we can reach target audiences and serve our customers. This book addresses social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Series: SpringerBriefs in Computer Science. Num Pages: 106 pages, 2 black & white illustrations, 45 black & white tables, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 152 x 8. Weight in Grams: 194.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2013th Edition
- Number of pages
- 85
- Condition
- New
- SKU
- V9781461436027
- ISBN
- 9781461436027
Paperback
Condition: New
€ 70.85
€ 70.85
Paperback. Num Pages: 328 pages, 9 black & white illustrations, biography. BIC Classification: KJS; UDB. Category: (G) General (US: Trade). Dimension: 231 x 154 x 24. Weight in Grams: 530.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- APress United States
- Number of pages
- 328
- Condition
- New
- SKU
- V9781430249955
- ISBN
- 9781430249955
Paperback
Condition: New
€ 58.22€ 51.47
€ 58.22
€ 51.47
Hardback. Num Pages: 251 pages, biography. BIC Classification: JFC; JHMC; KC; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 17. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave USA United States
- Number of pages
- 251
- Condition
- New
- SKU
- V9781403917577
- ISBN
- 9781403917577
Hardback
Condition: New
€ 127.88
€ 127.88
Paperback. Num Pages: 182 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 251.
- Format
- Paperback
- Publication date
- 1980
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1980
- Number of pages
- 182
- Condition
- New
- SKU
- V9781349164288
- ISBN
- 9781349164288
Paperback
Condition: New
€ 192.73
€ 192.73
Paperback. Num Pages: 142 pages, biography. BIC Classification: KJS; LNCB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 8. Weight in Grams: 247.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 142
- Condition
- New
- SKU
- V9781349147212
- ISBN
- 9781349147212
Paperback
Condition: New
€ 65.60
€ 65.60
The Strategic Dimensions of Environmental Management. Sustaining the C...
Steger, Ulrich; Meima, Ralph
Paperback. Num Pages: 262 pages, biography. BIC Classification: KCN; KJM; KJS; RNC; RNF. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 262
- Condition
- New
- SKU
- V9781349145669
- ISBN
- 9781349145669
Paperback
Condition: New
€ 127.12
€ 127.12
Paperback. Editor(s): Shaw, Susan A. Num Pages: 227 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 311.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349140916
- ISBN
- 9781349140916
Paperback
Condition: New
€ 193.15
€ 193.15
Paperback. Num Pages: 172 pages, biography. BIC Classification: KJS; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 172
- Condition
- New
- SKU
- V9781349140725
- ISBN
- 9781349140725
Paperback
Condition: New
€ 65.88
€ 65.88
Paperback. Num Pages: 447 pages, biography. BIC Classification: KJSP; KJSU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 23. Weight in Grams: 673.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 447
- Condition
- New
- SKU
- V9781349137732
- ISBN
- 9781349137732
Paperback
Condition: New
€ 68.45
€ 68.45
Paperback. Editor(s): Hart, Norman. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 429.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9781349134830
- ISBN
- 9781349134830
Paperback
Condition: New
€ 66.80
€ 66.80
The Regional Distribution of Foreign Manufacturing Investment in the U...
Hill, Stephen; Munday, Max
Paperback. Num Pages: 167 pages, biography. BIC Classification: KCD; KCL; KFFM; KJS; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 227.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 167
- Condition
- New
- SKU
- V9781349131037
- ISBN
- 9781349131037
Paperback
Condition: New
€ 126.25
€ 126.25
Paperback. Num Pages: 317 pages, biography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 317
- Condition
- New
- SKU
- V9781349128594
- ISBN
- 9781349128594
Paperback
Condition: New
€ 127.54
€ 127.54
Paperback. Although written primarily for use by British businessmen, this book also aims to provide an introduction to the subject of competition policy to students of law, of economics, and of public administration. Num Pages: 239 pages, biography. BIC Classification: JP; KJSM; LNCB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9781349107841
- ISBN
- 9781349107841
Paperback
Condition: New
€ 66.05
€ 66.05
paperback. This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Num Pages: 298 pages, biography. BIC Classification: JPA; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1990
- Number of pages
- 298
- Condition
- New
- SKU
- V9781349103546
- ISBN
- 9781349103546
Paperback
Condition: New
€ 66.56
€ 66.56
Paperback. Editor(s): Cunningham, Malcolm T.; Ford, I. D.; Homse, Elling; Turnbull, Peter W. Num Pages: 148 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 202.
- Format
- Paperback
- Publication date
- 1981
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 148
- Condition
- New
- SKU
- V9781349054770
- ISBN
- 9781349054770
Paperback
Condition: New
€ 192.43
€ 192.43
Paperback. Num Pages: 213 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 296.
- Format
- Paperback
- Publication date
- 1979
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 213
- Condition
- New
- SKU
- V9781349038091
- ISBN
- 9781349038091
Paperback
Condition: New
€ 126.70
€ 126.70
Paperback. Num Pages: 171 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 242.
- Format
- Paperback
- Publication date
- 1974
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1974
- Number of pages
- 171
- Condition
- New
- SKU
- V9781349020386
- ISBN
- 9781349020386
Paperback
Condition: New
€ 65.54
€ 65.54