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Sales & marketing
Results 981 - 1000 of 3922
Sales & marketing
Paperback / so. Jane S. Oguachuba zeigt anhand eines verhaltenswissenschaftlichen Theorienfundaments und mittels zweier empirischer Studien, inwiefern produktbegleitende Dienstleistungen unter besonderer Berucksichtigung der Kundenmitwirkung Auswirkungen auf die Markeneinstellung und damit implizit auf die Markenprofilierung haben. " Series: Fokus Dienstleistungsmarketing. Num Pages: 320 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 498.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 320
- Condition
- New
- SKU
- V9783834915962
- ISBN
- 9783834915962
Paperback
Condition: New
€ 89.35
€ 89.35
Paperback / so. Rainer Elste analysiert das Phanomen fehlender Produktinformationen in Verbindung mit Marken. Er gibt in diversen nutzlichen Ubersichten u.a. Einblicke in die Klassifizierung von Attributen und ihre Verarbeitung durch den Konsumenten. " Series: Marken- Und Produktmanagement. Num Pages: 267 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Weight in Grams: 436.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 267
- Condition
- New
- SKU
- V9783834915870
- ISBN
- 9783834915870
Paperback
Condition: New
€ 88.95
€ 88.95
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 264 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 264
- Condition
- New
- SKU
- V9783834915450
- ISBN
- 9783834915450
Paperback
Condition: New
€ 88.83
€ 88.83
Paperback / so. Series: Forum Produkt- Und Produktionsmanagement. Num Pages: 292 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 453.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 292
- Condition
- New
- SKU
- V9783834915177
- ISBN
- 9783834915177
Paperback
Condition: New
€ 89.04
€ 89.04
Paperback / so. Ausgehend von der strategischen Grundorientierung der Unternehmen analysiert Sandra Schwarz die Ausgestaltung der markt- und beschaffungsseitigen Wertschopfungsaktivitaten sowie der Fuhrung bei international agierenden Handelsunternehmen." Series: Handel Und Internationales Marketing / Retailing and Interna. Num Pages: 347 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 537.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 347
- Condition
- New
- SKU
- V9783834914910
- ISBN
- 9783834914910
Paperback
Condition: New
€ 106.20
€ 106.20
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834914569
- ISBN
- 9783834914569
Paperback
Condition: New
€ 88.44
€ 88.44
paperback. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 147 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 209.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Edition
- 2009th Edition
- Number of pages
- 147
- Condition
- New
- SKU
- V9783834914453
- ISBN
- 9783834914453
Paperback
Condition: New
€ 76.70
€ 76.70
Paperback / so. Series: Basler Schriften Zum Marketing. Num Pages: 252 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 397.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 252
- Condition
- New
- SKU
- V9783834913807
- ISBN
- 9783834913807
Paperback
Condition: New
€ 72.14
€ 72.14
Paperback / so. Num Pages: 184 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 301.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 184
- Condition
- New
- SKU
- V9783834913449
- ISBN
- 9783834913449
Paperback
Condition: New
€ 82.56
€ 82.56
Erfolgsfaktoren Von Markenerweiterungen in Der Zeitungsbranche
Habann, Frank; Huber, Frank; Nienstedt, Heinz...
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 222.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834912282
- ISBN
- 9783834912282
Paperback
Condition: New
€ 76.62
€ 76.62
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834912190
- ISBN
- 9783834912190
Paperback
Condition: New
€ 88.69
€ 88.69
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 467.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834912015
- ISBN
- 9783834912015
Paperback
Condition: New
€ 95.32
€ 95.32
paperback. Num Pages: colour illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 163.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Edition
- 2009th Edition
- Condition
- New
- SKU
- V9783834911834
- ISBN
- 9783834911834
Paperback
Condition: New
€ 76.31
€ 76.31
Paperback / so. Editor(s): Stauss, Bernd. Series: Fokus Dienstleistungsmarketing. Num Pages: 256 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9783834911612
- ISBN
- 9783834911612
Paperback
Condition: New
€ 88.64
€ 88.64
paperback. Series: Business-to-Business-Marketing. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 355.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9783834911186
- ISBN
- 9783834911186
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback. Num Pages: 343 pages, 48 black & white illustrations. BIC Classification: KJS; PBUD. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 439.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 343
- Condition
- New
- SKU
- V9783834911070
- ISBN
- 9783834911070
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834910691
- ISBN
- 9783834910691
Paperback
Condition: New
€ 88.93
€ 88.93
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834910561
- ISBN
- 9783834910561
Paperback
Condition: New
€ 76.83
€ 76.83
Hardback. Editor(s): Bruhn, Manfred; Stauss, Bernd. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 32. Weight in Grams: 1129.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834910271
- ISBN
- 9783834910271
Hardback
Condition: New
€ 121.57
€ 121.57
Hardback. Num Pages: 233 pages, 12 black & white tables, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 0. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 233
- Condition
- New
- SKU
- V9783834910066
- ISBN
- 9783834910066
Hardback
Condition: New
€ 67.00
€ 67.00