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Sales & marketing
Results 1273 - 1296 of 3941
Sales & marketing
Paperback. Doctoral thesis, University of Siegen, 2009 Num Pages: 223 pages, 27 black & white tables, biography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 223
- Condition
- New
- SKU
- V9783834924537
- ISBN
- 9783834924537
Paperback
Condition: New
€ 66.30
€ 66.30
Paperback / so. Mit einem Geleitwort von Prof. Dr. Ursula Rautenberg Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834924582
- ISBN
- 9783834924582
Paperback
Condition: New
€ 84.90
€ 84.90
Paperback. Series: Handel und Internationales Marketing / Retailing and International Marketing. Num Pages: 226 pages, 3 black & white illustrations, 5 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 278.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Germany
- Number of pages
- 226
- Condition
- New
- SKU
- V9783834924605
- ISBN
- 9783834924605
Paperback
Condition: New
€ 66.18
€ 66.18
Paperback / so. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834924612
- ISBN
- 9783834924612
Paperback
Condition: New
€ 77.67
€ 77.67
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834924698
- ISBN
- 9783834924698
Paperback
Condition: New
€ 50.38
€ 50.38
Hardback. Editor(s): Loock, Herbert; Steppeler, Hubert. Num Pages: 502 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 1030.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 502
- Condition
- New
- SKU
- V9783834924803
- ISBN
- 9783834924803
Hardback
Condition: New
€ 154.44
€ 154.44
Paperback / so. Mit einem Geleitwort von Prof. Dr. Matthias Dressler Num Pages: 119 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KFFN; KJS. Category: (G) General (US: Trade). Weight in Grams: 209.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 119
- Condition
- New
- SKU
- V9783834925114
- ISBN
- 9783834925114
Paperback
Condition: New
€ 81.89
€ 81.89
paperback. Dieser Band enthalt die interdisziplinaren Beitrage der ersten Konferenz zum Thema Eventforschung Stand und Perspektiven am 30. Oktober 2009 an der TU Chemnitz." Editor(s): Zanger, Cornelia. Series: Markenkommunikation Und Beziehungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 222.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag Germany
- Condition
- New
- Edition
- 2010th Edition
- SKU
- V9783834925138
- ISBN
- 9783834925138
Paperback
Condition: New
€ 71.27
€ 71.27
Paperback. Empirical studies show that the reputation of transaction partners affects the economic outcomes of online auction markets. In four studies, Christopher Schlagel investigates the country-specific effects of reputation and the underlying reasons for these differences." Series: International Management Studies. Num Pages: 203 pages, 13 black & white illustrations, 110 black & white tables, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 273.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 203
- Condition
- New
- SKU
- V9783834925206
- ISBN
- 9783834925206
Paperback
Condition: New
€ 66.13
€ 66.13
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 2
- Condition
- New
- SKU
- V9783834925237
- ISBN
- 9783834925237
Paperback
Condition: New
€ 88.92
€ 88.92
Hardback. Editor(s): Hippner, Hajo; Hubrich, Beate; Wilde, Klaus-Dieter. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 46. Weight in Grams: 1574.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Condition
- New
- SKU
- V9783834925503
- ISBN
- 9783834925503
Hardback
Condition: New
€ 179.98
€ 179.98
paperback. Mit einem Geleitwort von Prof. Dr. Christoph Burmann Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag Germany
- Condition
- New
- Edition
- 2011th Edition
- SKU
- V9783834925541
- ISBN
- 9783834925541
Paperback
Condition: New
€ 77.39
€ 77.39
Hardback. Editor(s): Effert, Detlef. Num Pages: 241 pages, black & white illustrations, bibliography. BIC Classification: KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 395.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer Gabler Germany
- Number of pages
- 241
- Condition
- New
- SKU
- V9783834925619
- ISBN
- 9783834925619
Hardback
Condition: New
€ 62.67
€ 62.67
Paperback / so. Mit einem Geleitwort von Prof. Dr. Dr. h.c. mult. Christian Homburg Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 222.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834925640
- ISBN
- 9783834925640
Paperback
Condition: New
€ 76.76
€ 76.76
Paperback / so. Die integrierte Kommunikation gilt als strategischer Schlusselfaktor, um dem Ruckgang der Werbeeffizienz entgegenzuwirken. Durch eine formale und inhaltliche Abstimmung der Kommunikation fur Marken und Unternehmen sollen die bei den Konsumenten erzeugten Eindrucke verstarkt werden." Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 461 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 25. Weight in Grams: 576.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 5
- Number of pages
- 461
- Condition
- New
- SKU
- V9783834925701
- ISBN
- 9783834925701
Paperback
Condition: New
€ 107.28
€ 107.28
Paperback / so. Sarah Antwerpes analysiert die Erfolgsfaktoren der Markenfuhrung und leitet die Anwendbarkeit des Obama-Phanomens fur Unternehmen ab: Sie zeigt, wie es Obamas Team in wenigen Monaten gegen eine etablierte Konkurrenz gelungen ist, eine der wertvollsten Marken der Welt zu kreieren." Num Pages: 102 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 6. Weight in Grams: 173.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 102
- Condition
- New
- SKU
- V9783834925718
- ISBN
- 9783834925718
Paperback
Condition: New
€ 70.61
€ 70.61
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834925831
- ISBN
- 9783834925831
Paperback
Condition: New
€ 71.66
€ 71.66
Paperback. This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 334 pages, 52 black & white illustrations, 46 black & white tables, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 334
- Condition
- New
- SKU
- V9783834925961
- ISBN
- 9783834925961
Paperback
Condition: New
€ 67.19
€ 67.19
Paperback / so. Hai Van Duong Dinh analysiert mittels eines Experimentes diese Themenbereiche. Die Ergebnisse liefern wertvolle Informationen fur einen zielgerichteten Einsatz des CSR-Engagements und eroffnen marktorientierten Unternehmen die Moglichkeit, soziale Verantwortung zu ubernehmen und dabei gleichzeitig okonomische Ziele anzustreben." Series: Unternehmenskooperation Und Netzwerkmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834926159
- ISBN
- 9783834926159
Paperback
Condition: New
€ 78.11
€ 78.11
Paperback / so. Mit einem Geleitwort von Prof. Dr. Karl-Heinz Waldmann Num Pages: 127 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 8. Weight in Grams: 223.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 127
- Condition
- New
- SKU
- V9783834926173
- ISBN
- 9783834926173
Paperback
Condition: New
€ 59.90
€ 59.90
Paperback / so. Mit einem Geleitwort von Prof. Dr. Hartmut H. Holzmuller" Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 262 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 262
- Condition
- New
- SKU
- V9783834926319
- ISBN
- 9783834926319
Paperback
Condition: New
€ 77.73
€ 77.73
paperback. Mit einem Geleitwort von Prof. Dr . Gunter Silberer" Series: Interaktives Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag Germany
- Condition
- New
- Edition
- 2011th Edition
- SKU
- V9783834926371
- ISBN
- 9783834926371
Paperback
Condition: New
€ 89.19
€ 89.19
Paperback / so. Sina Barisch untersucht im Rahmen einer umfassenden Befragung unter Verhandlungspraktikern die Wirkungsbeziehungen zwischen der hierarchischen Teamzusammensetzung und dem Verhandlungsergebnis. Sie stellt ein Entscheidungsmodell vor, das Verhandlungspraktikern bei der hierarchischen Besetzung von Verhandlungsteams als Entscheidungshilfe dient. Series: Business-To-Business-Marketing. Num Pages: 337 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 337
- Condition
- New
- SKU
- V9783834926449
- ISBN
- 9783834926449
Paperback
Condition: New
€ 89.50
€ 89.50
Innovationsakzeptanz Von Smartphones Bei Chinesischen Konsumenten
G Tze, Franziska; Gotze, Franziska
Paperback / so. Mit einem Geleitwort von Prof. Dr. Volker Trommsdorff Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 324 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 324
- Condition
- New
- SKU
- V9783834926524
- ISBN
- 9783834926524
Paperback
Condition: New
€ 83.89
€ 83.89