Sales & marketing
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Sales & marketing
Hardback. The questions that transition economies pose for policymakers and companies seeking to enter and compete in these new markets are considered here. This text offers an examination of issues that have developed as markets in transitional economies become more deregulated and open. Editor(s): Batra, Rajeev. Num Pages: 287 pages, biography. BIC Classification: 1QFG; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 615.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 287
- Condition
- New
- SKU
- V9780792384984
- ISBN
- 9780792384984
Hardback
Condition: New
€ 129.16
€ 129.16
Hardback. Studies the effects of relationship networks on the ability of corporate players (firms and their members) to attain their professional goals. By explicitly connecting social networks to the goals of corporate players, this book provides a unifying framework to the study of social capital in an organizational context. Editor(s): Leenders, Roger T. A. J.; Gabbay, Shaul M. Num Pages: 562 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 31. Weight in Grams: 984.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 562
- Condition
- New
- SKU
- V9780792385011
- ISBN
- 9780792385011
Hardback
Condition: New
€ 251.64
€ 251.64
Hardback. Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. This book focuses on marketing management support systems. It deals with the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. Series: International Series in Quantitative Marketing. Num Pages: 341 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 20. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 341
- Condition
- New
- SKU
- V9780792386155
- ISBN
- 9780792386155
Hardback
Condition: New
€ 130.06
€ 130.06
Hardback. Series: International Series in Quantitative Marketing. Num Pages: 224 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 14. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 1990
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780792390763
- ISBN
- 9780792390763
Hardback
Condition: New
€ 129.24
€ 129.24
Hardback. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 297 x 210 x 9. Weight in Grams: 371.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 122
- Condition
- New
- SKU
- V9780792391463
- ISBN
- 9780792391463
Hardback
Condition: New
€ 125.71
€ 125.71
Hardback. Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts. Editor(s): Laurent, Gilles; Lilien, Gary L.; Pras, Bernard. Series: International Series in Quantitative Marketing. Num Pages: 442 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 25. Weight in Grams: 829.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 442
- Condition
- New
- SKU
- V9780792393887
- ISBN
- 9780792393887
Hardback
Condition: New
€ 281.47
€ 281.47
Hardback. This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed. Editor(s): Moller, Kristian K.; Wilson, David T. Num Pages: 635 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 34. Weight in Grams: 1094.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 635
- Condition
- New
- SKU
- V9780792395041
- ISBN
- 9780792395041
Hardback
Condition: New
€ 330.10
€ 330.10
hardcover. In its study of selected Danish food companies and their activities in three important export markets - France, Germany and the UK - this text examines market orientation in the food sector. It also investigates how food companies can become more market-oriented. Num Pages: 284 pages, 1, black & white illustrations. BIC Classification: 1DBK; 1DFG; 1DND; KCCD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 1996th Edition
- Number of pages
- 284
- Condition
- New
- SKU
- V9780792396499
- ISBN
- 9780792396499
Hardback
Condition: New
€ 193.10
€ 193.10
Agricultural Marketing and Consumer Behavior in a Changing World
. Ed(S): Wierenga, Berend; Van Tilburg, Aad; ...
Hardback. This volume describes and interprets changes in the domain of agriculture and food. It takes an interdisciplinary approach to these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector. Editor(s): Wierenga, Berend; van Tilburg, Aad; Grunert, Klaus G.; Steenkamp, Jan-Benedict E. M.; Wedel, Michel. Num Pages: 315 pages, biography. BIC Classification: KJSM; KNAC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 642.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 315
- Condition
- New
- SKU
- V9780792398561
- ISBN
- 9780792398561
Hardback
Condition: New
€ 193.54
€ 193.54
Hardback. Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed. Series: International Series in Quantitative Marketing. Num Pages: 315 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 1440.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 315
- Condition
- New
- SKU
- V9780792399643
- ISBN
- 9780792399643
Hardback
Condition: New
€ 246.98
€ 246.98
Paperback. Editor(s): Bureau Europeen des Unions de Consommateurs. Num Pages: 281 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 297 x 210 x 15. Weight in Grams: 1601.
- Format
- Paperback
- Publication date
- 1977
- Publisher
- Kluwer Academic Publishers Group United Kingdom
- Number of pages
- 281
- Condition
- New
- SKU
- V9780860100560
- ISBN
- 9780860100560
Paperback
Condition: New
€ 72.04
€ 72.04
Hardcover. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 240 pages, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 137 x 18. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781137297105
- ISBN
- 9781137297105
Hardback
Condition: New
€ 69.82
€ 69.82
Paperback. Editor(s): Hart, Norman. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 429.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9781349134830
- ISBN
- 9781349134830
Paperback
Condition: New
€ 63.93
€ 63.93
Paperback. Num Pages: 172 pages, biography. BIC Classification: KJS; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 172
- Condition
- New
- SKU
- V9781349140725
- ISBN
- 9781349140725
Paperback
Condition: New
€ 63.03
€ 63.03
Paperback. Num Pages: 328 pages, 9 black & white illustrations, biography. BIC Classification: KJS; UDB. Category: (G) General (US: Trade). Dimension: 231 x 154 x 24. Weight in Grams: 530.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- APress United States
- Number of pages
- 328
- Condition
- New
- SKU
- V9781430249955
- ISBN
- 9781430249955
Paperback
Condition: New
€ 56.32€ 49.30
€ 56.32
€ 49.30
paperback. Num Pages: 223 pages, 1 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KJG; KJSP; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Apress United States
- Edition
- 1st ed.
- Number of pages
- 223
- Condition
- New
- SKU
- V9781484225851
- ISBN
- 9781484225851
Paperback
Condition: New
€ 40.99€ 33.37
€ 40.99
€ 33.37
Hardback. Labor in a Globalizing City Series: Urban and Landscape Perspectives. Num Pages: 354 pages, 32 colour illustrations, 13 colour tables, biography. BIC Classification: KCC; KCF; KJSM; RGCM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 23. Weight in Grams: 695.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 354
- Condition
- New
- SKU
- V9783319016603
- ISBN
- 9783319016603
Hardback
Condition: New
€ 123.27
€ 123.27
Hardback. Series: India Studies in Business and Economics. Num Pages: 185 pages, 5 black & white illustrations, 9 colour illustrations, biography. BIC Classification: KCP; KCQ; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 185
- Condition
- New
- SKU
- V9783319163352
- ISBN
- 9783319163352
Hardback
Condition: New
€ 100.92
€ 100.92
paperback. Series: SpringerBriefs in Business. Num Pages: 62 pages, 3 black & white illustrations, biography. BIC Classification: JFC; JFSJ1; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 3. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 2015th Edition
- Number of pages
- 62
- Condition
- New
- SKU
- V9783319166605
- ISBN
- 9783319166605
Paperback
Condition: New
€ 68.31
€ 68.31
Marketing Challenges in a Turbulent Business Environment
. Ed(S): Groza, Mark D.; Ragland, Charles B.
Hardback. Editor(s): Groza, Mark D.; Ragland, Charles B. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 756 pages, 27 black & white illustrations, biography. BIC Classification: KJC; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 40. Weight in Grams: 1298.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 756
- Condition
- New
- SKU
- V9783319194271
- ISBN
- 9783319194271
Hardback
Condition: New
€ 274.79
€ 274.79
Paperback. Die lukrativsten Marktpositionen besetzen Unternehmen nur, wenn sie eine tief verwurzelte, kraftvoll spirituelle Uberzeugung haben - eine starke Corporate Religion." Num Pages: 341 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 18. Weight in Grams: 553.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2000
- Number of pages
- 341
- Condition
- New
- SKU
- V9783322822857
- ISBN
- 9783322822857
Paperback
Condition: New
€ 70.23
€ 70.23
Paperback / so. Editor(s): Keuper, Frank. Num Pages: 722 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 38. Weight in Grams: 1157.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 722
- Condition
- New
- SKU
- V9783322823601
- ISBN
- 9783322823601
Paperback
Condition: New
€ 106.98
€ 106.98
Paperback / so. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 203 x 203 x 10. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322824738
- ISBN
- 9783322824738
Paperback
Condition: New
€ 69.08
€ 69.08
Paperback / so. Editor(s): Zu Salm, Christiane. Num Pages: 240 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9783322824950
- ISBN
- 9783322824950
Paperback
Condition: New
€ 91.34
€ 91.34