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Sales & marketing

Results 241 - 260 of 1740

Sales & marketing

Hardcover. Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core. Num Pages: 224 pages, Illustrations, map. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 470.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780471267720
ISBN
9780471267720
Hardback
Condition: New

€ 38.99
€ 30.45

Hardcover. Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. Num Pages: 256 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 25. Weight in Grams: 472.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471271550
ISBN
9780471271550
Hardback
Condition: New

€ 31.99
€ 28.63

Paperback. In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. Num Pages: 144 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 203 x 10. Weight in Grams: 288.
Format
Paperback
Publication date
1987
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780471289470
ISBN
9780471289470
Paperback
Condition: New

€ 47.08

Hardcover. Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design. Num Pages: 224 pages, 108 line drawings, 50 halftones. BIC Classification: KJS; KNSH. Category: (P) Professional & Vocational; (UF) Further/Higher Education. Dimension: 284 x 220 x 21. Weight in Grams: 748.
Format
Hardback
Publication date
1990
Publisher
John Wiley and Sons Ltd United States
Edition
4th Edition
Number of pages
224
Condition
New
SKU
V9780471289838
ISBN
9780471289838
Hardback
Condition: New

€ 148.10
€ 120.81

Hardcover. What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Num Pages: 352 pages, Ill. BIC Classification: KJS; KNSH; YNW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 195 x 26. Weight in Grams: 812.
Format
Hardback
Publication date
1999
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780471296799
ISBN
9780471296799
Hardback
Condition: New

€ 191.42

Paperback. Now, more than ever, psychotherapists need to find new avenues of getting client referrals. Mental health niche marketing specialists Linda Lawless and Jean Wright give step-by-step guidelines to getting referrals by building and leveraging relationships with other professionals, community leaders, and the media. Num Pages: 336 pages, Ill. BIC Classification: KJS; MBPK. Category: (P) Professional & Vocational. Dimension: 235 x 194 x 18. Weight in Grams: 606.
Format
Paperback
Publication date
1999
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9780471297918
ISBN
9780471297918
Paperback
Condition: New

€ 90.98

Hardcover. Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. Series: Adweek Magazine Series. Num Pages: 256 pages, black & white illustrations. BIC Classification: AK; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 24. Weight in Grams: 590.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471309543
ISBN
9780471309543
Hardback
Condition: New

€ 47.99
€ 37.05

Hardcover. How to decide when to say "yes" to a credit applicant-without jeopardizing your reputation or your company's bottom line Deciding whether a credit applicant is ultimately creditworthy involves more than just poring over their financial statements-it takes the kind of advice only an experienced credit expert, like Hal Schaeffer, can give. Num Pages: 280 pages, Illustrations. BIC Classification: KFFL; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 164 x 23. Weight in Grams: 598.
Format
Hardback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
280
Condition
New
SKU
V9780471350200
ISBN
9780471350200
Hardback
Condition: New

€ 191.48

Hardcover. The only step-by-step guide to crisis management for the design and construction industry Accidents, lawsuits, labor walkouts.. A crisis can come out of nowhere to strike even the most responsible and safety-conscious design and construction companies. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNJC; TN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 164 x 25. Weight in Grams: 472.
Format
Hardback
Publication date
2000
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
216
Condition
New
SKU
V9780471354192
ISBN
9780471354192
Hardback
Condition: New

€ 141.20

Hardcover. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 29. Weight in Grams: 652.
Format
Hardback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Edition
1st
Number of pages
336
Condition
New
SKU
V9780471356592
ISBN
9780471356592
Hardback
Condition: New

€ 53.34
€ 45.53

Hardcover. An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Num Pages: 272 pages, black & white illustrations. BIC Classification: JFSJ1; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 25. Weight in Grams: 524.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471369202
ISBN
9780471369202
Hardback
Condition: New

€ 38.99
€ 30.45

Hardcover. A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Num Pages: 240 pages, Ill. BIC Classification: KJC; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 23. Weight in Grams: 536.
Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United States
Edition
1st
Number of pages
240
Condition
New
SKU
V9780471395621
ISBN
9780471395621
Hardback
Condition: New

€ 50.37
€ 42.95

Paperback. All the tools you need to advertise and market your practice The Therapist's Advertising and Marketing Kit is an invaluable collection of ready-to-use marketing and advertising materials designed specifically for mental health professionals looking to manage and grow their practice. Num Pages: 224 pages, Ill. BIC Classification: JKSN2; KJS; MMJT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 277 x 212 x 11. Weight in Grams: 496.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United States
Edition
1St Edition
Number of pages
224
Condition
New
SKU
V9780471413400
ISBN
9780471413400
Paperback
Condition: New

€ 73.65

Paperback. A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Num Pages: 272 pages, illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 15. Weight in Grams: 394.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471441090
ISBN
9780471441090
Paperback
Condition: New

€ 27.99
€ 22.91

Hardcover. Companies spend billions of dollar on marketing their products each year, but their efforts to reach out to customers are often flawed he results are bad advertisements, or advertisements that are compelling but overshadow the product. Num Pages: 268 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 162 x 29. Weight in Grams: 616.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
268
Condition
New
SKU
V9780471444398
ISBN
9780471444398
Hardback
Condition: New

€ 31.99
€ 28.75

Hardcover. In Winning at Retail, two prominent retail consultants offer strategies for retailers and chains suffering at the hands of decreased sales numbers. Using case studies from such success stories as Costco and Target, they cover customer service, retail strategy, demographics, and the latest trends in retailing. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 160 x 236 x 25. Weight in Grams: 584.
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471473572
ISBN
9780471473572
Hardback
Condition: New

€ 46.99
€ 36.39

Paperback. Covers some of the best practices of top sales performers in various critical areas. This book offers lessons that help you forge rewarding customer relationships, a higher income, and a richer career satisfaction. Num Pages: 165 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 129 x 12. Weight in Grams: 181.
Format
Paperback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
165
Condition
New
SKU
V9780471478690
ISBN
9780471478690
Paperback
Condition: New

€ 24.99
€ 20.23

Paperback. Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette. Num Pages: 370 pages, Ill. BIC Classification: KJM; KJS; KNPR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 188 x 21. Weight in Grams: 680.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
370
Condition
New
SKU
V9780471489122
ISBN
9780471489122
Paperback
Condition: New

€ 74.65

Hardcover. Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "Ita s no use. You cannot outrun a bear anyway". The first one answers: "I dona t have to outrun the bear. I just have to outrun you. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 528.
Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471492115
ISBN
9780471492115
Hardback
Condition: New

€ 75.98

Hardcover. The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency. Num Pages: 272 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 247 x 167 x 21. Weight in Grams: 574.
Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471495437
ISBN
9780471495437
Hardback
Condition: New

€ 57.13

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