Sales & marketing
Results 581 - 600 of 2720
Sales & marketing
Hardcover. Offers tips drawn from the experiences of various marketers, from how to gain the confidence of colleagues on the senior team, to how win customers' trust. This book helps readers discover the techniques that help to set them apart from the crowd and create lasting customer loyalty. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 152 x 27. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Amacom United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9780814409435
- ISBN
- 9780814409435
Hardback
Condition: New
€ 26.99€ 24.97
€ 26.99
€ 24.97
Paperback. How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock? This title explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Pinterest, and others. Num Pages: 272 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 155 x 22. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- AMACOM
- Number of pages
- 272
- Condition
- New
- SKU
- V9780814432556
- ISBN
- 9780814432556
Paperback
Condition: New
€ 21.99€ 21.31
€ 21.99
€ 21.31
Hardcover.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- CABI Publishing United Kingdom
- Edition
- First
- Number of pages
- 368
- Condition
- New
- SKU
- V9780851995359
- ISBN
- 9780851995359
Hardback
Condition: New
€ 210.05
€ 210.05
Paperback. Num Pages: 272 pages, black & white illustrations, figures. BIC Classification: AV; KJS; KNTF. Category: (G) General (US: Trade). Dimension: 228 x 154 x 14. Weight in Grams: 368.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Berklee Press Publications United States
- Edition
- 60520th
- Number of pages
- 272
- Condition
- New
- SKU
- V9780876390986
- ISBN
- 9780876390986
Paperback
Condition: New
€ 27.99€ 24.41
€ 27.99
€ 24.41
Paperback. Series: Fell's Official Know-it-all Guide. Num Pages: 208 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 223 x 182 x 16. Weight in Grams: 412.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Frederick Fell United States
- Edition
- New ed
- Number of pages
- 208
- Condition
- New
- SKU
- V9780883910641
- ISBN
- 9780883910641
Paperback
Condition: New
€ 18.99€ 18.50
€ 18.99
€ 18.50
Paperback. Series: Fell's Official Know-it-all Guide. Num Pages: 240 pages. BIC Classification: KJS; VS. Category: (G) General (US: Trade). Dimension: 228 x 187 x 16. Weight in Grams: 518.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Frederick Fell United States
- Edition
- 1st
- Number of pages
- 240
- Condition
- New
- SKU
- V9780883910696
- ISBN
- 9780883910696
Paperback
Condition: New
€ 19.22
€ 19.22
Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 223 x 157 x 11. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Frederick Fell United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780883911211
- ISBN
- 9780883911211
Paperback
Condition: New
€ 16.99€ 16.23
€ 16.99
€ 16.23
Paperback. Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped. Num Pages: 210 pages, 9 black & white illustrations, biography. BIC Classification: KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 214 x 135 x 13. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Edition
- Reissue
- Number of pages
- 224
- Condition
- New
- SKU
- V9781137021007
- ISBN
- 9781137021007
Paperback
Condition: New
€ 127.81
€ 127.81
Hardcover. From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. Num Pages: 231 pages, biography. BIC Classification: 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 146 x 19. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 232
- Condition
- New
- SKU
- V9781137276346
- ISBN
- 9781137276346
Hardback
Condition: New
€ 67.39
€ 67.39
Hardcover. An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology. Num Pages: 234 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 416.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Condition
- New
- SKU
- V9781137278517
- ISBN
- 9781137278517
Hardback
Condition: New
€ 41.99€ 34.52
€ 41.99
€ 34.52
Hardcover. Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. Num Pages: 277 pages, biography. BIC Classification: KJR; KJSM. Category: (P) Professional & Vocational. Dimension: 223 x 138 x 21. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 280
- Condition
- New
- SKU
- V9781137281913
- ISBN
- 9781137281913
Hardback
Condition: New
€ 129.32
€ 129.32
Hardcover. Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Num Pages: 195 pages, 1 black & white illustrations, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 220 x 147 x 17. Weight in Grams: 352.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 196
- Condition
- New
- SKU
- V9781137306951
- ISBN
- 9781137306951
Hardback
Condition: New
€ 66.93
€ 66.93
Paperback. In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organized religion. This history traces the remarkable story of how advertisers ensured that they remained significant players in the postwar global order, developing the influential media infrastructure of today. Num Pages: 235 pages, biography. BIC Classification: 1KBB; HBTB; JFDV; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 217 x 144 x 14. Weight in Grams: 312.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 235
- Condition
- New
- SKU
- V9781137347176
- ISBN
- 9781137347176
Paperback
Condition: New
€ 66.08
€ 66.08
Hardcover. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 150 pages, 2 black & white tables. BIC Classification: KJC; KJK; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Pivot
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137427496
- ISBN
- 9781137427496
Hardback
Condition: New
€ 66.62
€ 66.62
Hardcover. Editor(s): Jin, Byoungho; Cedrola, Elena. Series: Palgrave Studies in Practice: Global Fashion Brand Management. Num Pages: 160 pages, 16 colour illustrations, 20 black & white tables, biography. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 156 x 216 x 17. Weight in Grams: 324.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Pivot
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137523365
- ISBN
- 9781137523365
Hardback
Condition: New
€ 78.70
€ 78.70
Hardcover. Series: Palgrave Studies in African Leadership. Num Pages: 191 pages, 3 black & white illustrations, 1 black & white tables, biography. BIC Classification: HRLK; JFC; KJC; KJSM. Category: (G) General (US: Trade). Dimension: 156 x 217 x 15. Weight in Grams: 364.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137547798
- ISBN
- 9781137547798
Hardback
Condition: New
€ 66.93
€ 66.93
Hardback. Num Pages: 579 pages, 267 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9781137579805
- ISBN
- 9781137579805
Hardback
Condition: New
€ 73.05
€ 73.05
Urban Social Listening: Potential and Pitfalls for Using Microblogging...
Hollander, Justin B., Graves, Erin, Renski, H...
Hardcover. Num Pages: 108 pages, 1 black & white illustrations, 5 colour illustrations, biography. BIC Classification: JFD; JHB; KJS; RGC. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 278.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137594907
- ISBN
- 9781137594907
Hardback
Condition: New
€ 67.55
€ 67.55
Sustainable Luxury Brands: Evidence from Research and Implications for...
Amatulli, Cesare, de Angelis, Matteo, Costabi...
Hardcover. Series: Palgrave Advances in Luxury. Num Pages: 244 pages, 4 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 467.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9781137601582
- ISBN
- 9781137601582
Hardback
Condition: New
€ 195.66
€ 195.66
Successful Social Media and Ecommerce Strategies in the Wine Industry
Sznolnoki, Gergely, Thach, Liz, Kolb, Dani
Hardcover. This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Editor(s): Szolnoki, Gergely; Thach, Liz; Kolb, Dani. Num Pages: 182 pages, biography. BIC Classification: KJE; KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 14. Weight in Grams: 385.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2090
- Condition
- New
- SKU
- V9781137602978
- ISBN
- 9781137602978
Hardback
Condition: New
€ 84.26
€ 84.26