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Sales & marketing
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Sales & marketing
Paperback. "This book emerges from "Consumer Culture, Advertising, and Literature in Ireland 1848-1921," a Leverhulme Major Research Project .. funded by the Trust between 2008 and 2011 .. a joint venture between the universities of Durham and Sunderland"--P. Num Pages: 310 pages, biography. BIC Classification: DSBH; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 310
- Condition
- New
- SKU
- V9781349334940
- ISBN
- 9781349334940
Paperback
Condition: New
€ 66.70
€ 66.70
Paperback. An exploration of Friedrich Hayek's contribution to the foundation of behavioural economics, and how his work interacted with and complemented that of his contemporaries. Chapters include detailed discussions of the concept of rationality, psychology and Hayek's philosophical theories as well as the historical context in which he lived and worked. Editor(s): Frantz, Roger; Leeson, Robert. Series: Archival Insights into the Evolution of Economics. Num Pages: 366 pages, biography. BIC Classification: JML; KCA; KCK; KCZ; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 366
- Condition
- New
- SKU
- V9781349336838
- ISBN
- 9781349336838
Paperback
Condition: New
€ 127.82
€ 127.82
Paperback. Num Pages: 322 pages, biography. BIC Classification: KJC; KJM; KJSM; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 322
- Condition
- New
- SKU
- V9781349336975
- ISBN
- 9781349336975
Paperback
Condition: New
€ 66.66
€ 66.66
Paperback. How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture. Num Pages: 200 pages, biography. BIC Classification: JFC; JFD; KJS; KNTJ. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349338290
- ISBN
- 9781349338290
Paperback
Condition: New
€ 65.74
€ 65.74
Paperback. Since September 11, 2001, long-standing debates over the nature and proper extent of executive power have assumed a fresh urgency. In this book eleven leading scholars of American politics and political theory address the idea of executive power. Editor(s): Liebert, Hugh; McDowell, Gary L. Series: Jepson Studies in Leadership. Num Pages: 238 pages, biography. BIC Classification: KJC; KJG; KJM; KJR; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 238
- Condition
- New
- SKU
- V9781349342488
- ISBN
- 9781349342488
Paperback
Condition: New
€ 66.01
€ 66.01
Paperback. The authors identify conditions under which firms seek higher rather than lower regulation in a context of weak regulatory capacities by engaging in self-regulation or partnering up with thegovernment and/or NGOs. They analyse how firms in theautomotive, food, textile, andmining sectors fight environmental pollution and HIV/AIDS." Editor(s): Borzel, Prof.Dr. Tanja A.; Thauer, Christian. Series: Governance and Limited Statehood. Num Pages: 288 pages, biography. BIC Classification: JPSN; KCP; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 288
- Condition
- New
- SKU
- V9781349345052
- ISBN
- 9781349345052
Paperback
Condition: New
€ 66.40
€ 66.40
Paperback. Based on interviews with entrepreneurs, professionals and regional party cadres' from a range of age groups, this book argues that Western class categories do not directly apply to China and that the Chinese new middle class is distinguished more by socio-cultural than by economic factors. Series: Frontiers of Globalization. Num Pages: 237 pages, biography. BIC Classification: JFF; JFFS; JHB; KCP; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 237
- Condition
- New
- SKU
- V9781349346455
- ISBN
- 9781349346455
Paperback
Condition: New
€ 66.01
€ 66.01
Paperback. The easy money that flowed through the banking system prior to 2008 fueled a boom in buy-outs. Now it is gone, how will the private equity industry reinvent itself? A series of interviews with some of the most respected and innovative firms, give rare insights to the strategies that will drive this secretive sector over the next economic cycle. Num Pages: 254 pages, biography. BIC Classification: KFF; KFFH; KFFM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 254
- Condition
- New
- SKU
- V9781349346752
- ISBN
- 9781349346752
Paperback
Condition: New
€ 66.61
€ 66.61
Paperback. From a period of growth and considerably high levels of profitability, Greek banks recently found themselves battling a major decrease in demand in the local market, and an increase in non-performing loans. How is the Greek banking system able to survive the crisis? This is discussed by looking at the last 15 years of the Greek banking system. Series: Palgrave Macmillan Studies in Banking and Financial Institutions. Num Pages: 240 pages, biography. BIC Classification: KCZ; KFF; KFFH; KFFK; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9781349347339
- ISBN
- 9781349347339
Paperback
Condition: New
€ 66.06
€ 66.06
Paperback. "Hardie investigates the link between the financialization - defined as the ability to trade risk - and the capacity of emerging market governments to borrow from private markets. He considers the government bond markets in Brazil, Lebanon and Turkey and includes interviews with 126 financial market actors"-- Series: International Political Economy Series. Num Pages: 231 pages, biography. BIC Classification: JPB; JPS; KCB; KCP; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 231
- Condition
- New
- SKU
- V9781349347889
- ISBN
- 9781349347889
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. Num Pages: 195 pages, biography. BIC Classification: KJC; KJMV3; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 195
- Condition
- New
- SKU
- V9781349350094
- ISBN
- 9781349350094
Paperback
Condition: New
€ 51.68
€ 51.68
Paperback. This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at face-to-face encounters in marketplaces. Editor(s): Cook, D. Series: Consumption and Public Life. Num Pages: 266 pages, biography. BIC Classification: JFC; JFF; JHB; JHMC; KJSU; RGC. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349354849
- ISBN
- 9781349354849
Paperback
Condition: New
€ 66.22
€ 66.22
Paperback. As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a greener and more democratic society? Series: Consumption and Public Life. Num Pages: 259 pages, biography. BIC Classification: JHB; JPA; KJS; RNP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 259
- Condition
- New
- SKU
- V9781349359141
- ISBN
- 9781349359141
Paperback
Condition: New
€ 126.94
€ 126.94
Paperback. Num Pages: 203 pages, 7 black & white illustrations, biography. BIC Classification: KFFH; KJC; KJS; MBS; THRB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 11. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 203
- Condition
- New
- SKU
- V9781349369591
- ISBN
- 9781349369591
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. What is the appropriate criterion to use for distributive justice? Is it efficiency, need, contribution, entitlement, equality, effort, or ability?This book maintains that far from being rival principles of distributive justice, efficiency and need satisfaction are, in fact, complementary norms in our emerging knowledge economy." Num Pages: 301 pages, biography. BIC Classification: DSA; JFC; JFFS; KCL; KCP; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 387.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 301
- Condition
- New
- SKU
- V9781349370429
- ISBN
- 9781349370429
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. In this book, economist and evolutionary game theorist Daniel Freidman demonstrates that our moral codes and our market systems, while often in conflict, are really devices evolved to achieve similar ends, and that society functions best when morals and markets are in balance with each other. Num Pages: 266 pages, biography. BIC Classification: KCA; KCZ; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349370511
- ISBN
- 9781349370511
Paperback
Condition: New
€ 41.99€ 34.48
€ 41.99
€ 34.48
Higher Education, Policy, and the Global Competition Phenomenon
. Ed(S): Rust, Val D.; Portnoi, Laura M.; Bag...
Paperback. This book inquires about the processes through which different higher education systems have determined national higher education policies related to competitiveness, as well as the strategies they have adopted to enhance their global competitiveness. Editor(s): Rust, Val D.; Portnoi, Laura M.; Bagley, Sylvia S. Series: International and Development Education. Num Pages: 284 pages, 8 black & white illustrations, biography. BIC Classification: JNA; JNKC; JNM; KJSM; RBGD. Category: (G) General (US: Trade). Dimension: 216 x 140 x 15. Weight in Grams: 368.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 284
- Condition
- New
- SKU
- V9781349380855
- ISBN
- 9781349380855
Paperback
Condition: New
€ 52.91€ 47.15
€ 52.91
€ 47.15
Paperback. Num Pages: 324 pages, 3 black & white illustrations, biography. BIC Classification: HBTQ; JF; JPA; KJM; KJS; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 324
- Condition
- New
- SKU
- V9781349387670
- ISBN
- 9781349387670
Paperback
Condition: New
€ 149.83
€ 149.83
Paperback. Num Pages: 292 pages, biography. BIC Classification: KJC; KJM; KJS; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1995
- Number of pages
- 292
- Condition
- New
- SKU
- V9781349395125
- ISBN
- 9781349395125
Paperback
Condition: New
€ 127.34
€ 127.34
Paperback. Num Pages: 263 pages, biography. BIC Classification: KCL; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 263
- Condition
- New
- SKU
- V9781349420261
- ISBN
- 9781349420261
Paperback
Condition: New
€ 127.04
€ 127.04