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Sales & marketing
Results 541 - 560 of 3841
Sales & marketing
Paperback. Num Pages: 354 pages, 25 black & white illustrations, biography. BIC Classification: KJSP. Category: (G) General (US: Trade); (P) Professional & Scholarly; (UP) Postgraduate. Dimension: 229 x 152 x 33. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 1975
- Publisher
- Kluwer Academic Publishers Group Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1975
- Number of pages
- 354
- Condition
- New
- SKU
- V9780306308420
- ISBN
- 9780306308420
Paperback
Condition: New
€ 67.57
€ 67.57
Paperback. Num Pages: 448 pages, Illustrations. BIC Classification: JFFT; KJS; LNCB3; P. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 210 x 140 x 32. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- The Perseus Books Group United States
- Number of pages
- 448
- Condition
- New
- SKU
- V9780306455636
- ISBN
- 9780306455636
Paperback
Condition: New
€ 67.75
€ 67.75
Hardback. A survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. This book discusses how children become consumers and how they change as they age. Series: The Springer Series in Adult Development and Aging. Num Pages: 362 pages, biography. BIC Classification: JMC; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 32. Weight in Grams: 764.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Springer Science+Business Media United States
- Number of pages
- 362
- Condition
- New
- SKU
- V9780306460739
- ISBN
- 9780306460739
Hardback
Condition: New
€ 162.93
€ 162.93
Hardback. Num Pages: 189 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 20. Weight in Grams: 394.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Palgrave USA United States
- Number of pages
- 189
- Condition
- New
- SKU
- V9780312121310
- ISBN
- 9780312121310
Hardback
Condition: New
€ 105.83€ 88.15
€ 105.83
€ 88.15
hardcover. Num Pages: 229 pages, biography. BIC Classification: KCL; KCP; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 23. Weight in Grams: 465.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Palgrave Macmillan United States
- Number of pages
- 229
- Condition
- New
- Edition
- 1999th Edition
- SKU
- V9780312218331
- ISBN
- 9780312218331
Hardback
Condition: New
€ 194.13
€ 194.13
Hardback. This text expands on Bryan Reynolds' controversial transversal theory while offering groudbreaking analyses of Shakespeare plays - and textual, filmic and theatrical adaptations of them. Num Pages: 336 pages, biography. BIC Classification: 2AB; AN; DSGS; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 24. Weight in Grams: 492.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- St Martin's Press United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9780312293314
- ISBN
- 9780312293314
Hardback
Condition: New
€ 52.91€ 48.01
€ 52.91
€ 48.01
Paperback. Series: Studies in Marketing Management. Num Pages: 192 pages, biography. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 216 x 139 x 10. Weight in Grams: 246.
- Format
- Paperback
- Publication date
- 1983
- Publisher
- Palgrave Macmillan
- Edition
- 2nd
- Number of pages
- 192
- Condition
- New
- SKU
- V9780333359150
- ISBN
- 9780333359150
Paperback
Condition: New
€ 126.41
€ 126.41
Paperback. The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used. Num Pages: 286 pages, biography. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 216 x 140 x 15. Weight in Grams: 393.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan
- Edition
- 2nd
- Number of pages
- 286
- Condition
- New
- SKU
- V9780333521700
- ISBN
- 9780333521700
Paperback
Condition: New
€ 66.37
€ 66.37
Hardback. This is a guide to customer care for organizations, covering such areas as customer choice, "time shaping", and customer psychology. Num Pages: 290 pages, biography. BIC Classification: KJM; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 22. Weight in Grams: 521.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 290
- Condition
- New
- SKU
- V9780333557693
- ISBN
- 9780333557693
Hardback
Condition: New
€ 194.49
€ 194.49
Hardback. The objective of this book is to bring branding into perspective in terms of its value, importance and its role in marketing. It also covers in some detail areas such as licensing, counterfeiting, line extension, the protection and care of brand names and the creation of new brand-names. Editor(s): Murphy, John M. Num Pages: 232 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 235 x 155 x 19. Weight in Grams: 505.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2 Rev ed
- Number of pages
- 232
- Condition
- New
- SKU
- V9780333560761
- ISBN
- 9780333560761
Hardback
Condition: New
€ 194.37
€ 194.37
Hardback. Stresses the need for analysis of all facilities, the importance of monitoring and damage limitation as ways of preventing the credit control mistakes that "come home to roost" in a recession. The book also discusses how different banks should deal with these measures. Editor(s): Donaldson, T.H. Num Pages: 255 pages, biography. BIC Classification: KCBM; KFFK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 255
- Condition
- New
- SKU
- V9780333586679
- ISBN
- 9780333586679
Hardback
Condition: New
€ 194.22
€ 194.22
Hardcover.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan
- Number of pages
- 216
- Condition
- New
- SKU
- V9780333598924
- ISBN
- 9780333598924
Hardback
Condition: New
€ 127.52
€ 127.52
Hardcover. This book is a sequel to the author's earlier Thinking About Credit (also published by Macmillan). Once again, he applies his undoubted experience to a number of topics in the area of credit evaluation and management. Num Pages: 143 pages, biography. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 16. Weight in Grams: 326.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan
- Number of pages
- 144
- Condition
- New
- SKU
- V9780333638613
- ISBN
- 9780333638613
Hardback
Condition: New
€ 193.18
€ 193.18
Hardback. New competition, technology and economics have changed the behaviour of markets and the practice of marketing. This book explains how to build brands directly, by investing in the loyalty of customers, and explains the commercial realities behind today's marketing headlines. Num Pages: 447 pages, biography. BIC Classification: KJSP; KJSU. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 216 x 140 x 28. Weight in Grams: 716.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 447
- Condition
- New
- SKU
- V9780333639078
- ISBN
- 9780333639078
Hardback
Condition: New
€ 129.47
€ 129.47
hardcover. Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy. Num Pages: 306 pages, biography. BIC Classification: KJC; KJMV7; KJSU. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 28. Weight in Grams: 540.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 306
- Condition
- New
- Edition
- 1995th Edition
- SKU
- V9780333639108
- ISBN
- 9780333639108
Hardback
Condition: New
€ 128.31
€ 128.31
Hardcover. This text develops a model based upon management ratios typically used in retailing businesses for planning and control purposes. The model encourages the use of existing performance data to evaluate overall company productivity and profitability. Num Pages: 290 pages, biography. BIC Classification: KJMV1; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 159 x 26. Weight in Grams: 654.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan
- Number of pages
- 312
- Condition
- New
- SKU
- V9780333644188
- ISBN
- 9780333644188
Hardback
Condition: New
€ 195.18
€ 195.18
Paperback. This book looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. It includes contributions from trade mark lawyers, designers and advertising agencies. Editor(s): Hart, Susannah; Murphy, John M. Num Pages: 240 pages, facsimiles. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 156 x 16. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan
- Edition
- 1998th Edition
- Condition
- New
- SKU
- V9780333659090
- ISBN
- 9780333659090
Paperback
Condition: New
€ 66.49
€ 66.49
Hardback. This text honours the contributions of Professor Michael J. Baker to marketing thought and practice as Professor of Marketing at the University of Strathclyde. It contains a series of essays by colleagues of Baker. Contributions examine the nature of modern marketing. Editor(s): Shaw, Susan; Hood, Neil. Num Pages: 239 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 20. Weight in Grams: 455.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9780333662649
- ISBN
- 9780333662649
Hardback
Condition: New
€ 194.05
€ 194.05
Hardback. This text portays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. Num Pages: 216 pages, biography. BIC Classification: JMAL; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 18. Weight in Grams: 430.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 216
- Condition
- New
- SKU
- V9780333662779
- ISBN
- 9780333662779
Hardback
Condition: New
€ 127.58
€ 127.58
Hardback. Offers strategies and implementation programmes for building strong retail brands to create competitive differentiation and superior financial returns. The authors argue that 'own-label' brands are changing the consumer goods industry by overtaking traditional brands. For managers and students. Num Pages: 296 pages, biography. BIC Classification: KJC; KJF; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 27. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 296
- Condition
- New
- SKU
- V9780333685273
- ISBN
- 9780333685273
Hardback
Condition: New
€ 67.29
€ 67.29