Sales & marketing
Results 661 - 680 of 1356
Sales & marketing
Hardcover. Num Pages: 240 pages, 100. BIC Classification: JFD; KJP; KJS. Category: (G) General (US: Trade). Dimension: 241 x 191. Weight in Grams: 567.
- Publisher
- powerHouse Books
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781576878361
- ISBN
- 9781576878361
Hardback
Condition: New
€ 28.04
€ 28.04
Hardcover. Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands. Num Pages: 288 pages, Illustrations. BIC Classification: 1F; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 31. Weight in Grams: 562.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470826478
- ISBN
- 9780470826478
Hardback
Condition: New
€ 47.15
€ 47.15
Hardcover. Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 29. Weight in Grams: 514.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470487853
- ISBN
- 9780470487853
Hardback
Condition: New
€ 39.48
€ 39.48
Hardcover. With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 26. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470137321
- ISBN
- 9780470137321
Hardback
Condition: New
€ 38.12
€ 38.12
Hardcover. The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we re doing absolutely nothing about it. Zero. Num Pages: 288 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 153 x 234 x 24. Weight in Grams: 494.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118801154
- ISBN
- 9781118801154
Hardback
Condition: New
€ 39.48
€ 39.48
Hardback. When it comes to quality, style, and service, The Ritz-Carlton Hotel Company has set the gold standard for delivering the highest level of customer experience. This book features the five key principles behind The Ritz-Carlton Hotel Company's success and customer service innovations. It is intended for executives and managers at all levels. Num Pages: 304 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 226 x 146 x 28. Weight in Grams: 490.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071548335
- ISBN
- 9780071548335
Hardback
Condition: New
€ 29.99€ 21.83
€ 29.99
€ 21.83
Paperback. The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself. Num Pages: 360 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 193 x 19. Weight in Grams: 682.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470051245
- ISBN
- 9780470051245
Paperback
Condition: New
€ 26.99€ 20.40
€ 26.99
€ 20.40
Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- University Of Chicago Press
- Number of pages
- 242
- Condition
- New
- SKU
- V9780226817507
- ISBN
- 9780226817507
Paperback
Condition: New
€ 45.81
€ 45.81
Paperback. "Mad Men" co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. Num Pages: 192 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 205 x 152 x 20. Weight in Grams: 298.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Workman Publishing Company
- Condition
- New
- SKU
- V9780761181750
- ISBN
- 9780761181750
Paperback
Condition: New
€ 16.99€ 14.98
€ 16.99
€ 14.98
Paperback. aeo Illustrates how to become more responsive to th needs of individual customers aeo Integrates theory from many different disciplines including -- management -- marketing -- informationn systems -- economics -- law -- logistics aeo Contains numerous examples. Series: Total Quality Management. Num Pages: 286 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 142 x 21. Weight in Grams: 502.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Basil Blackwell Inc, US United States
- Edition
- 1st Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9781557865052
- ISBN
- 9781557865052
Paperback
Condition: New
€ 44.11
€ 44.11
Hardcover. In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. Editor(s): Lannon, Judie; Baskin, Merry. Num Pages: 396 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 250 x 166 x 28. Weight in Grams: 818.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 396
- Condition
- New
- SKU
- V9780470517918
- ISBN
- 9780470517918
Hardback
Condition: New
€ 62.46
€ 62.46
Hardback. Num Pages: 325 pages, bibliography, references, index. BIC Classification: ABQ; JKSN1; KJS; KJVX. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 173 x 29. Weight in Grams: 740.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Bonus Books Inc United States
- Edition
- 2 Rev ed
- Number of pages
- 325
- Condition
- New
- SKU
- V9781566251655
- ISBN
- 9781566251655
Hardback
Condition: New
€ 40.99€ 36.65
€ 40.99
€ 36.65
Hardcover. Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success. Num Pages: 288 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 23. Weight in Grams: 564.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470838488
- ISBN
- 9780470838488
Hardback
Condition: New
€ 29.99€ 23.89
€ 29.99
€ 23.89
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 219 x 13. Weight in Grams: 116.
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608023
- ISBN
- 9781473608023
Paperback
Condition: New
€ 11.99€ 10.25
€ 11.99
€ 10.25
Paperback. Editor(s): In Easy Steps. Series: In Easy Steps. Num Pages: 264 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 228 x 185 x 16. Weight in Grams: 586.
- Publisher
- In Easy Steps Limited
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781840786286
- ISBN
- 9781840786286
Paperback
Condition: New
€ 16.74
€ 16.74
Paperback. Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially. Series: Institute of Export. Num Pages: 208 pages, 0. BIC Classification: KJK; KJMV9; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 226 x 154 x 17. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd Dublin, Ireland
- Number of pages
- 208
- Condition
- New
- SKU
- V9780631192510
- ISBN
- 9780631192510
Paperback
Condition: New
€ 51.80
€ 51.80
Paperback. Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade). Dimension: 130 x 203 x 15. Weight in Grams: 182.
- Publisher
- Panoma Press
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781784520847
- ISBN
- 9781784520847
Paperback
Condition: New
€ 16.99€ 13.77
€ 16.99
€ 13.77
Paperback. Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Num Pages: 384 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 33. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119104025
- ISBN
- 9781119104025
Paperback
Condition: New
€ 23.99€ 20.11
€ 23.99
€ 20.11
Paperback. Editor(s): Schor, Juliet B.; Holt, Douglas B. Num Pages: 528 pages, 19 illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 235 x 156 x 30. Weight in Grams: 734.
- Publisher
- The New Press United States
- Number of pages
- 528
- Format
- Paperback
- Publication date
- 2000
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781565845985
- ISBN
- 9781565845985
Paperback
Condition: New
€ 36.75
€ 36.75
paperback. Num Pages: 162 pages, black & white illustrations. BIC Classification: JFSL; KJS. Category: (G) General (US: Trade). Dimension: 230 x 155 x 9. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Business Expert Press United States
- Number of pages
- 162
- Condition
- New
- SKU
- V9781606497043
- ISBN
- 9781606497043
Paperback
Condition: New
€ 32.04
€ 32.04