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Sales & marketing
Results 681 - 700 of 3849
Sales & marketing
Paperback. Influential author and "Financial Times "columnist Ben Simpfendorfer on the next generation of thinking on the East, and how business leaders can operate in a world in which there is no East and West " Num Pages: 247 pages, biography. BIC Classification: KCL; KCS; KJC; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 373.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 247
- Condition
- New
- SKU
- V9781349475179
- ISBN
- 9781349475179
Paperback
Condition: New
€ 36.38
€ 36.38
Paperback. Num Pages: 271 pages, biography. BIC Classification: KC; KJC; KJQ; KJS; KJSM; PBT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 335.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 271
- Condition
- New
- SKU
- V9781349475193
- ISBN
- 9781349475193
Paperback
Condition: New
€ 71.47
€ 71.47
Paperback. Examining the extent to which trade adversely affects domestic workers, Making Sense of Anti-Trade Sentiment documents statistical relationships between exports and imports and domestic employment/wages. Num Pages: 273 pages, 6 black & white illustrations, biography. BIC Classification: KCB; KCL; KCP; KJS; KJU; KNP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 15. Weight in Grams: 353.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 273
- Condition
- New
- SKU
- V9781349476527
- ISBN
- 9781349476527
Paperback
Condition: New
€ 126.86
€ 126.86
Paperback. Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Num Pages: 166 pages, biography. BIC Classification: JHBL; KJC; KJMV6; KJS; KJSM; KJSU. Category: (G) General (US: Trade). Dimension: 141 x 216 x 14. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781349477340
- ISBN
- 9781349477340
Paperback
Condition: New
€ 65.38
€ 65.38
Paperback. How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives. Num Pages: 172 pages, biography. BIC Classification: JHBL; KJC; KJG; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 172
- Condition
- New
- SKU
- V9781349478453
- ISBN
- 9781349478453
Paperback
Condition: New
€ 48.99€ 38.49
€ 48.99
€ 38.49
Paperback. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFFH; KFFK; KFFM; KJS; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 194
- Condition
- New
- SKU
- V9781349478828
- ISBN
- 9781349478828
Paperback
Condition: New
€ 126.41
€ 126.41
Paperback. As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing. Num Pages: 239 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9781349481569
- ISBN
- 9781349481569
Paperback
Condition: New
€ 48.99€ 38.97
€ 48.99
€ 38.97
Paperback. Num Pages: 184 pages, biography. BIC Classification: KCK; KCP; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 184
- Condition
- New
- SKU
- V9781349481835
- ISBN
- 9781349481835
Paperback
Condition: New
€ 126.34
€ 126.34
Paperback. Num Pages: 185 pages, biography. BIC Classification: KCP; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 266.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 185
- Condition
- New
- SKU
- V9781349483983
- ISBN
- 9781349483983
Paperback
Condition: New
€ 126.32
€ 126.32
paperback. Num Pages: 292 pages, biography. BIC Classification: KJC; KJS; KJSU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 17. Weight in Grams: 480.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 292
- Condition
- New
- SKU
- V9781349484195
- ISBN
- 9781349484195
Paperback
Condition: New
€ 66.85
€ 66.85
Paperback. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Num Pages: 228 pages, biography. BIC Classification: KCM; KJC; KJMV6; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 228
- Condition
- New
- SKU
- V9781349484232
- ISBN
- 9781349484232
Paperback
Condition: New
€ 65.98
€ 65.98
Paperback. Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large. Editor(s): Stefanska, Magdalena; Nestorowicz, Renata. Num Pages: 223 pages, 7 black & white illustrations, biography. BIC Classification: KJG; KJJ; KJMV6; KJS; LBB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2015
- Number of pages
- 223
- Condition
- New
- SKU
- V9781349484355
- ISBN
- 9781349484355
Paperback
Condition: New
€ 126.46
€ 126.46
Paperback. Num Pages: 271 pages, biography. BIC Classification: HBTB; JFC; JFSR; JHBS; KJS; KNS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 271
- Condition
- New
- SKU
- V9781349487714
- ISBN
- 9781349487714
Paperback
Condition: New
€ 66.28
€ 66.28
Paperback. This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies. Editor(s): Darics, Erika. Num Pages: 274 pages, biography. BIC Classification: CBX; CFB; CFGR; GTC; KJSP. Category: (G) General (US: Trade). Dimension: 141 x 215 x 21. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781349487776
- ISBN
- 9781349487776
Paperback
Condition: New
€ 66.18
€ 66.18
Paperback. Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. Num Pages: 256 pages, biography. BIC Classification: KC; KJS; KJSM; UNF. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9781349487868
- ISBN
- 9781349487868
Paperback
Condition: New
€ 52.90€ 46.57
€ 52.90
€ 46.57
Paperback. Num Pages: 240 pages, biography. BIC Classification: KC; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 240
- Condition
- New
- SKU
- V9781349488957
- ISBN
- 9781349488957
Paperback
Condition: New
€ 27.99€ 24.21
€ 27.99
€ 24.21
Paperback. The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. Num Pages: 195 pages, biography. BIC Classification: JFC; KCL; KJMV6; KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 195
- Condition
- New
- SKU
- V9781349492459
- ISBN
- 9781349492459
Paperback
Condition: New
€ 65.62
€ 65.62
Paperback. The Occupy movement and the Arab Spring have brought global attention to the potential of social media for empowering otherwise marginalized groups. This book addresses questions like what happens after the moment of protest and global visibility and whether social media can also help sustain civic engagement beyond protest. Editor(s): Uldam, Julie; Vestergaard, Anne. Num Pages: 199 pages, biography. BIC Classification: JFC; JFD; KJS; LNJ. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 285.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 199
- Condition
- New
- SKU
- V9781349492886
- ISBN
- 9781349492886
Paperback
Condition: New
€ 65.65
€ 65.65
Paperback. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Num Pages: 206 pages, biography. BIC Classification: KCL; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 206
- Condition
- New
- SKU
- V9781349495603
- ISBN
- 9781349495603
Paperback
Condition: New
€ 65.74
€ 65.74
Paperback. Based on the author's thesis (doctoral)--Swansea University, 2013. Num Pages: 193 pages, biography. BIC Classification: DSY; JFC; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 246.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 193
- Condition
- New
- SKU
- V9781349498376
- ISBN
- 9781349498376
Paperback
Condition: New
€ 65.41
€ 65.41