×


 x 

Shopping cart

Sales & marketing

Results 721 - 740 of 3874

Sales & marketing

Paperback. Num Pages: 192 pages, 15 black & white illustrations, biography. BIC Classification: JFFS; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Edition
Softcover reprint of the original 1st ed. 2004
Number of pages
192
Condition
New
SKU
V9781349518487
ISBN
9781349518487
Paperback
Condition: New

€ 126.53

Paperback. Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Num Pages: 286 pages, biography. BIC Classification: CBX; CFB; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2006
Publisher
Palgrave Macmillan United Kingdom
Number of pages
286
Condition
New
SKU
V9781349526000
ISBN
9781349526000
Paperback
Condition: New

€ 127.30

Paperback. This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems. Series: Religion/Culture/Critique. Num Pages: 206 pages, biography. BIC Classification: HRA; HRAB; HRAM; JFC; KJS. Category: (G) General (US: Trade). Dimension: 142 x 281 x 17. Weight in Grams: 268.
Format
Paperback
Publication date
2006
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2006
Number of pages
206
Condition
New
SKU
V9781349535453
ISBN
9781349535453
Paperback
Condition: New

€ 66.95

Paperback. Countering popular myths of women's deficiencies in communicating in traditionally male professions, the author uses women's talkto illustrate the interactional skills required to contribute effectively to workplace meetings, and presents new insights on the organization of talk in meetings while celebrating women's clear competence." Series: Communicating in Professions and Organizations. Num Pages: 213 pages, biography. BIC Classification: CB; CFB; CFGR; GTC; JFSJ; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2008
Publisher
Palgrave Macmillan United Kingdom
Number of pages
213
Condition
New
SKU
V9781349541331
ISBN
9781349541331
Paperback
Condition: New

€ 65.80

Paperback. Num Pages: 254 pages, biography. BIC Classification: JFC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2006
Publisher
Palgrave Macmillan United Kingdom
Number of pages
254
Condition
New
SKU
V9781349543700
ISBN
9781349543700
Paperback
Condition: New

€ 66.28

Paperback. Editor(s): Kitchen, P. Num Pages: 162 pages, biography. BIC Classification: KFFK; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Number of pages
162
Condition
New
SKU
V9781349723294
ISBN
9781349723294
Paperback
Condition: New

€ 127.73

Paperback. Editor(s): Richards, L. Num Pages: 312 pages, biography. BIC Classification: KJM; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2003
Publisher
Palgrave Macmillan United Kingdom
Edition
Softcover reprint of the original 1st ed. 2004
Number of pages
312
Condition
New
SKU
V9781349725069
ISBN
9781349725069
Paperback
Condition: New

€ 127.73

Paperback. Editor(s): Sriram, V.; Bilgin, F. Zeynep. Num Pages: 315 pages, biography. BIC Classification: KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Number of pages
315
Condition
New
SKU
V9781349725137
ISBN
9781349725137
Paperback
Condition: New

€ 127.73

Paperback. Editor(s): Lindh de Montoya, Monica. Num Pages: 251 pages, biography. BIC Classification: JHBL; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Number of pages
251
Condition
New
SKU
V9781349725427
ISBN
9781349725427
Paperback
Condition: New

€ 126.86

Hardback. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 141 pages, biography. BIC Classification: 1KBB; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 336.
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan United Kingdom
Number of pages
141
Condition
New
SKU
V9781349950430
ISBN
9781349950430
Hardback
Condition: New

€ 66.95

Hardback. Num Pages: 45 black & white illustrations, biography. BIC Classification: KJR; KJSM; KJU; MMK. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
Format
Hardback
Publication date
2017
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2017
Condition
New
SKU
V9781349952137
ISBN
9781349952137
Hardback
Condition: New

€ 128.60

Hardback. Editor(s): Balmer, John M. T.; Chen, Weifeng. Series: Journal of Brand Management: Advanced Collections. Num Pages: 354 pages, biography. BIC Classification: 1FPC; KCL; KJMB; KJP; KJSM. Category: (P) Professional & Vocational. Dimension: 216 x 140. Weight in Grams: 590.
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan United Kingdom
Number of pages
354
Condition
New
SKU
V9781352000108
ISBN
9781352000108
Hardback
Condition: New

€ 183.65

Hardback. Optimal control and differential games attracts strong interest from researchers involved in dynamical problems and models in management science. Covering a range of problems in management science, this volume explores the application of these methodologies to contemporary and classical decision problems in management sciences and economics. Editor(s): Zaccour, Georges. Series: Advances in Computational Management Science. Num Pages: 238 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 15. Weight in Grams: 542.
Format
Hardback
Publication date
2002
Publisher
Kluwer Academic Publishers United States
Number of pages
238
Condition
New
SKU
V9781402071539
ISBN
9781402071539
Hardback
Condition: New

€ 132.74

Hardback. Identifies eight 'Channel Myths' that characterize almost all analytical research on distribution channels. Series: International Series in Quantitative Marketing. Num Pages: 568 pages, 47 black & white tables, biography. BIC Classification: KCC; KJS; KNPR. Category: (G) General (US: Trade). Dimension: 234 x 156 x 33. Weight in Grams: 1017.
Format
Hardback
Publication date
2004
Publisher
Springer-Verlag New York Inc. United States
Number of pages
568
Condition
New
SKU
V9781402071638
ISBN
9781402071638
Hardback
Condition: New

€ 261.19

Hardback. Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions. Series: International Series in Operations Research & Management Science. Num Pages: 523 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 917.
Format
Hardback
Publication date
2002
Publisher
Kluwer Academic Publishers United States
Number of pages
523
Condition
New
SKU
V9781402071942
ISBN
9781402071942
Hardback
Condition: New

€ 204.50

Hardback. Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJSA; KJSM; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 11. Weight in Grams: 890.
Format
Hardback
Publication date
2002
Publisher
Kluwer Academic Publishers United States
Edition
2nd ed. 2003
Number of pages
147
Condition
New
SKU
V9781402072673
ISBN
9781402072673
Hardback
Condition: New

€ 130.67

Hardback. Comprises the proceedings of the Ninth Working Conference on Database Semantics held in Hong Kong in April 2001. This volume is useful for researchers and practitioners working in the areas of database management, information retrieval and data mining, and user interfaces, as applied to e-commerce. Editor(s): Meersman, R.; Aberer, Karl; Dillon, Tharam S. Series: IFIP Advances in Information and Communication Technology. Num Pages: 360 pages, 31 black & white illustrations, biography. BIC Classification: KJE; KJS; UN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 20. Weight in Grams: 686.
Format
Hardback
Publication date
2002
Publisher
Kluwer Academic Publishers United States
Number of pages
360
Condition
New
SKU
V9781402073519
ISBN
9781402073519
Hardback
Condition: New

€ 132.26

Hardback. Presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices. This book describes how good advertising can sometimes reduce the cost of doing business. It focuses on the psychological processes that are used to explain ad effect and on the point of purchase and online advertising. Editor(s): Kingston University. Num Pages: 118 pages, biography. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 9. Weight in Grams: 339.
Format
Hardback
Publication date
2003
Publisher
Kluwer Academic Publishers United States
Number of pages
118
Condition
New
SKU
V9781402075148
ISBN
9781402075148
Hardback
Condition: New

€ 130.22

Hardback. Emphasizes the various developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 346 pages, biography. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 20. Weight in Grams: 720.
Format
Hardback
Publication date
2003
Publisher
Kluwer Academic Publishers United States
Number of pages
346
Condition
New
SKU
V9781402075964
ISBN
9781402075964
Hardback
Condition: New

€ 289.66

Hardback. Examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Editor(s): Chakravarty, Amiya K.; Eliashberg, Jehoshua (The Wharton School, University of Pennsylvania, Philadelphia, USA). Series: International Series in Quantitative Marketing. Num Pages: 332 pages, biography. BIC Classification: KJC; KJS; KJU. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 20. Weight in Grams: 693.
Format
Hardback
Publication date
2003
Publisher
Kluwer Academic Publishers United States
Number of pages
332
Condition
New
SKU
V9781402076145
ISBN
9781402076145
Hardback
Condition: New

€ 200.86

Subscribe to our newsletter

News on special offers, signed editions & more!