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Sales & marketing
Results 741 - 760 of 3874
Sales & marketing
Paperback. Deals with business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Num Pages: 398 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 21. Weight in Grams: 1290.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Kluwer Academic Publishers United States
- Edition
- Softcover reprint of the original 1st ed. 2001
- Number of pages
- 398
- Condition
- New
- SKU
- V9781402077531
- ISBN
- 9781402077531
Paperback
Condition: New
€ 72.50
€ 72.50
Hardback. Provides the reader with an understanding of the interface between retailers and consumers. This book includes several core areas: consumer choice factors, quality and value, store image, retail competition, location, modern quantitative techniques including LISREL and hierarchical Bayes modelling, future perspectives. Series: International Studies in Entrepreneurship. Num Pages: 134 pages, biography. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 377.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 134
- Condition
- New
- SKU
- V9781402079542
- ISBN
- 9781402079542
Hardback
Condition: New
€ 69.43
€ 69.43
Hardcover. Num Pages: 224 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 168 x 11. Weight in Grams: 492.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Palgrave USA United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781403903877
- ISBN
- 9781403903877
Hardback
Condition: New
€ 67.09
€ 67.09
Hardcover. Num Pages: 292 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 19. Weight in Grams: 591.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 320
- Condition
- New
- SKU
- V9781403905208
- ISBN
- 9781403905208
Hardback
Condition: New
€ 67.87
€ 67.87
Hardback. Num Pages: 278 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 19. Weight in Grams: 505.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Palgrave USA United States
- Number of pages
- 278
- Condition
- New
- SKU
- V9781403914927
- ISBN
- 9781403914927
Hardback
Condition: New
€ 128.07
€ 128.07
Hardback. Num Pages: 336 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 19. Weight in Grams: 632.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Palgrave USA United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9781403918253
- ISBN
- 9781403918253
Hardback
Condition: New
€ 68.11
€ 68.11
Hardcover. Num Pages: 222 pages, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 241 x 156 x 21. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9781403935038
- ISBN
- 9781403935038
Hardback
Condition: New
€ 66.88
€ 66.88
Hardcover. Num Pages: 240 pages, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 249 x 165 x 20. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781403936035
- ISBN
- 9781403936035
Hardback
Condition: New
€ 78.45
€ 78.45
Hardcover. Num Pages: 205 pages, 15 black & white illustrations, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 17. Weight in Grams: 380.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Condition
- New
- SKU
- V9781403936257
- ISBN
- 9781403936257
Hardback
Condition: New
€ 127.46
€ 127.46
Hardback. Num Pages: 267 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave USA United States
- Number of pages
- 267
- Condition
- New
- SKU
- V9781403946416
- ISBN
- 9781403946416
Hardback
Condition: New
€ 127.85
€ 127.85
Hardcover. Num Pages: 174 pages, biography. BIC Classification: 1DF; 1DV; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 14. Weight in Grams: 375.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Palgrave Macmillan
- Edition
- 2nd Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9781403947505
- ISBN
- 9781403947505
Hardback
Condition: New
€ 66.42
€ 66.42
Hardcover. Num Pages: 206 pages, biography. BIC Classification: 1KL; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 415.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Condition
- New
- SKU
- V9781403947512
- ISBN
- 9781403947512
Hardback
Condition: New
€ 66.66
€ 66.66
Hardcover. Num Pages: 286 pages, biography. BIC Classification: 2ADF; CFB; JFD; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 222 x 163 x 21. Weight in Grams: 488.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Number of pages
- 304
- Condition
- New
- SKU
- V9781403949844
- ISBN
- 9781403949844
Hardback
Condition: New
€ 128.09
€ 128.09
paperback. Num Pages: 271 pages, biography. BIC Classification: HBTQ; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 17. Weight in Grams: 380.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave USA United States
- Number of pages
- 271
- Condition
- New
- Edition
- 1st ed. 2090
- SKU
- V9781403972125
- ISBN
- 9781403972125
Paperback
Condition: New
€ 66.46
€ 66.46
Hardback. Num Pages: 220 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 435.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave USA United States
- Number of pages
- 220
- Condition
- New
- SKU
- V9781403991737
- ISBN
- 9781403991737
Hardback
Condition: New
€ 66.82
€ 66.82
Hardcover.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Palgrave Macmillan
- Number of pages
- 272
- Condition
- New
- SKU
- V9781403992796
- ISBN
- 9781403992796
Hardback
Condition: New
€ 67.48
€ 67.48
Hardcover. Num Pages: 247 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 167 x 19. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9781403996633
- ISBN
- 9781403996633
Hardback
Condition: New
€ 84.06
€ 84.06
Hardcover. Num Pages: 296 pages, biography. BIC Classification: 1FPJ; KJK; KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 530.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Palgrave Macmillan
- Number of pages
- 300
- Condition
- New
- SKU
- V9781403996701
- ISBN
- 9781403996701
Hardback
Condition: New
€ 67.45
€ 67.45
Hardcover. Num Pages: 174 pages, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 162 x 16. Weight in Grams: 440.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9781403997630
- ISBN
- 9781403997630
Hardback
Condition: New
€ 94.44
€ 94.44
Hardcover. Num Pages: 245 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 440.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9781403998613
- ISBN
- 9781403998613
Hardback
Condition: New
€ 133.18
€ 133.18