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Sales & marketing

Results 821 - 840 of 1150

Sales & marketing

Hardcover. Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money.

Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 15. Weight in Grams: 414.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
256
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470563632
ISBN
9780470563632
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. .
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781473904019
ISBN
9781473904019
Paperback
Condition: New

€ 76.88

Hardcover. During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. Num Pages: 272 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 480.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
272
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470624357
ISBN
9780470624357
Hardback
Condition: New

€ 27.99
€ 21.16

Paperback. This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs. Num Pages: 384 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 233 x 190 x 21. Weight in Grams: 608.
Publisher
John Wiley and Sons Ltd United States
Number of pages
384
Format
Paperback
Publication date
2006
Edition
2nd Edition
Condition
New
SKU
V9780471772729
ISBN
9780471772729
Paperback
Condition: New

€ 25.99
€ 19.44

Paperback. Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. Num Pages: 432 pages. BIC Classification: KJN; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Cornerstone
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781847941435
ISBN
9781847941435
Paperback
Condition: New

€ 17.99
€ 13.47

Hardcover. Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more. Num Pages: 224 pages, 20 black & white illustrations, 10 charts. BIC Classification: KJC; KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 242 x 160 x 21. Weight in Grams: 384.
Publisher
Palgrave Macmillan
Number of pages
224
Format
Hardback
Publication date
2013
Edition
2013 ed.
Condition
New
SKU
V9781137003072
ISBN
9781137003072
Hardback
Condition: New

€ 52.99
€ 18.90

Hardback. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
246
Format
Hardback
Publication date
2000
Edition
3rd Edition
Condition
New
SKU
V9780071359160
ISBN
9780071359160
Hardback
Condition: New

€ 30.99
€ 21.95

Paperback. With a focus on global trade, this book provides entrepreneurs and small-to mid-sized businesses with the information they need to begin exporting their products around the world-as well as importing goods to sell. It shows you how to follow guidelines for developing a successful business and marketing plan. Num Pages: 360 pages, illustrations. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 27. Weight in Grams: 490.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
3rd Edition
Condition
New
SKU
V9781119079675
ISBN
9781119079675
Paperback
Condition: New

€ 30.99
€ 21.87

CD-Audio. Shows that the future of business does not lie in hits, but in what used to be regarded as misses - the endlessly long tail of that same curve. This work takes a look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. Num Pages: 7 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 124 x 148 x 51. Weight in Grams: 356.
Publisher
Cornerstone United Kingdom
Format
CD
Publication date
2007
Condition
New
SKU
V9781846570872
ISBN
9781846570872
CD
Condition: New

€ 24.99
€ 17.27

Hardback. .
Publisher
Springer International Publishing AG Switzerland
Number of pages
203
Format
Hardback
Publication date
2014
Edition
2015th Edition
Condition
New
SKU
V9783319085203
ISBN
9783319085203
Hardback
Condition: New

€ 65.12
€ 63.95

Hardcover. A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships. Num Pages: 220 pages, Ill. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 235 x 16. Weight in Grams: 432.
Publisher
Copenhagen Business School Press
Number of pages
220
Format
Hardback
Publication date
2002
Condition
New
SKU
V9788763000949
ISBN
9788763000949
Hardback
Condition: New

€ 30.99
€ 22.26

Paperback. Num Pages: 360 pages, Illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 264 x 195 x 16. Weight in Grams: 856.
Publisher
Pearson Education Limited United Kingdom
Number of pages
360
Format
Paperback
Publication date
2012
Edition
Pap/Psc
Condition
New
SKU
V9780273727590
ISBN
9780273727590
Paperback
Condition: New

€ 87.10

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 219 x 13. Weight in Grams: 116.
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473608023
ISBN
9781473608023
Paperback
Condition: New

€ 11.99
€ 10.30

Paperback. This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands Series: Emerald Gems. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 241 x 18. Weight in Grams: 374.
Publisher
Emerald Publishing Limited
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781785608636
ISBN
9781785608636
Paperback
Condition: New

€ 56.48

Paperback. Num Pages: 152 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156. .
Publisher
Pearson Education Limited United Kingdom
Number of pages
152
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781292087924
ISBN
9781292087924
Paperback
Condition: New

€ 19.99
€ 15.96

Paperback. The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. Num Pages: 696 pages, black & white illustrations, figures. BIC Classification: KJSA; UBW. Category: (P) Professional & Vocational. Dimension: 189 x 235 x 33. Weight in Grams: 912.
Publisher
John Wiley & Sons Inc United States
Number of pages
650
Format
Paperback
Publication date
2014
Edition
3rd Revised edition
Condition
New
SKU
V9781118819562
ISBN
9781118819562
Paperback
Condition: New

€ 42.99
€ 30.59

Paperback. Provides global/international view of marketing and marketing research; how to conduct research Num Pages: 560 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 196 x 252 x 40. Weight in Grams: 1198.
Publisher
SAGE Publications Pvt. Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9789351507505
ISBN
9789351507505
Paperback
Condition: New

€ 51.99
€ 51.89

Paperback. Num Pages: 478 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 253 x 182 x 25. Weight in Grams: 834.
Publisher
Fitness Information Technology, Inc, U.S. United States
Number of pages
478
Format
Paperback
Publication date
2019
Edition
Fourth
Condition
New
SKU
V9781935412403
ISBN
9781935412403
Paperback
Condition: New

€ 95.90
€ 73.46

Paperback. Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 141 x 22. Weight in Grams: 368.
Publisher
Kogan Page Ltd
Number of pages
304
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9780749462871
ISBN
9780749462871
Paperback
Condition: New

€ 33.99
€ 28.94

Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
Publisher
Profile Books Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2000
Condition
New
SKU
V9781861976055
ISBN
9781861976055
Paperback
Condition: New

€ 13.00
€ 11.70

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