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Sales & marketing

Results 901 - 920 of 3940

Sales & marketing

Hardback. Editor(s): Fesenmaier, Daniel R.; Xiang, Zheng. Series: Tourism on the Verge. Num Pages: 286 pages, 19 black & white illustrations, 21 colour illustrations, biography. BIC Classification: KJE; KJQ; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 596.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
286
Condition
New
SKU
V9783319427713
ISBN
9783319427713
Hardback
Condition: New

€ 270.40

paperback. Series: SpringerBriefs in Business. Num Pages: 94 pages, 22 colour illustrations, biography. BIC Classification: KJC; KJG; KJMB; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 174.
Format
Paperback
Publication date
2016
Publisher
Springer Switzerland
Number of pages
94
Condition
New
Edition
1st ed. 2016
SKU
V9783319428802
ISBN
9783319428802
Paperback
Condition: New

€ 71.93

Hardback. Editor(s): Brundenius, Claes; Goransson, Bo. Num Pages: 417 pages, 8 black & white illustrations, 14 colour illustrations, biography. BIC Classification: JNMN; KCM; KJH; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 27. Weight in Grams: 789.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
417
Condition
New
SKU
V9783319436982
ISBN
9783319436982
Hardback
Condition: New

€ 199.42

Hardback. Editor(s): Xiang, Zheng; Fesenmaier, Daniel R. Series: Tourism on the Verge. Num Pages: 323 pages, 18 black & white illustrations, 40 colour illustrations, 38 colour tables, biography. BIC Classification: KJC; KJQ; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 649.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
323
Condition
New
SKU
V9783319442624
ISBN
9783319442624
Hardback
Condition: New

€ 218.00

Hardback. Editor(s): Peris Ortiz, Marta; Ferreira, Joao J. Series: Innovation, Technology, and Knowledge Management. Num Pages: 222 pages, 16 black & white illustrations, 10 colour illustrations, biography. BIC Classification: KFFH; KJP; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 163 x 241 x 18. Weight in Grams: 494.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
1st ed. 2017
Number of pages
222
Condition
New
SKU
V9783319445083
ISBN
9783319445083
Hardback
Condition: New

€ 122.21

Hardback. Editor(s): Vaduva, Sebastian; Thomas, Andrew R. Num Pages: 169 pages, 15 black & white illustrations, 10 colour illustrations, 8 colour tables, biography. BIC Classification: 1DV; KJC; KJG; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 438.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
1st ed. 2017
Number of pages
169
Condition
New
SKU
V9783319451855
ISBN
9783319451855
Hardback
Condition: New

€ 122.19

Hardback. Editor(s): Thomas, Andrew R. Num Pages: 209 pages, 31 colour illustrations, 11 colour tables, biography. BIC Classification: KJG; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 508.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
209
Condition
New
SKU
V9783319456072
ISBN
9783319456072
Hardback
Condition: New

€ 196.08

Hardback. Series: Management for Professionals. Num Pages: 182 pages, biography. BIC Classification: KJMB; KJMV2; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 491.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
1st ed. 2017
Number of pages
182
Condition
New
SKU
V9783319457000
ISBN
9783319457000
Hardback
Condition: New

€ 90.98

Hardback. Editor(s): Herstatt, Cornelius; Tiwari, Rajnish. Series: India Studies in Business and Economics. Num Pages: 254 pages, 54 black & white illustrations, biography. BIC Classification: 1FKA; KCLT; KJC; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 567.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
1st ed. 2017
Number of pages
254
Condition
New
SKU
V9783319463902
ISBN
9783319463902
Hardback
Condition: New

€ 122.61

Hardback. Editor(s): Kellezi, Pranvera; Kilpatrick, Bruce; Kobel, Pierre. Series: LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition. Num Pages: 612 pages, 6 black & white illustrations, 6 colour illustrations, biography. BIC Classification: JFFS; KJSM; LBBM; LNCH. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
612
Condition
New
SKU
V9783319468907
ISBN
9783319468907
Hardback
Condition: New

€ 273.60

hardcover. Editor(s): Woodside, Arch. Num Pages: 254 pages, 25 black & white illustrations, 34 colour illustrations, biography. BIC Classification: KJMV2; KJS; KJU; KNS. Category: (P) Professional & Vocational. Dimension: 235 x 155. Weight in Grams: 584.
Format
Hardback
Publication date
2017
Publisher
Springer/Sci-Tech/Trade Switzerland
Number of pages
254
Condition
New
Edition
1st ed. 2017
SKU
V9783319470269
ISBN
9783319470269
Hardback
Condition: New

€ 154.37

Hardback. This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest." Num Pages: 164 pages, 28 black & white illustrations, biography. BIC Classification: 1KBB; JFC; JFFT; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 360.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
164
Condition
New
SKU
V9783319473277
ISBN
9783319473277
Hardback
Condition: New

€ 68.70

hardcover. Series: Tourism, Hospitality & Event Management. Num Pages: 164 pages, 4 black & white illustrations, 3 colour illustrations, biography. BIC Classification: JFSP31; JHBK; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
164
Condition
New
Edition
1st ed. 2017
SKU
V9783319477343
ISBN
9783319477343
Hardback
Condition: New

€ 153.60

Hardback. Exploring, describing and explaining the predictors for the acceptance of social media as a digital platform to share professional knowledge in automotive repair in Germany, this book reviews the literature covering key elements of social media, knowledge management and technology acceptance studies, in a pragmatist approach applying mixed methods. Num Pages: 346 pages, 45 black & white illustrations, 41 colour illustrations, 10 colour tables, biography. BIC Classification: JFD; KJS; KND; TRC. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 725.
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
346
Condition
New
SKU
V9783319485430
ISBN
9783319485430
Hardback
Condition: New

€ 188.00

hardcover. Combining the latest branding research with case examples, this book reveals the cutting edge of value co-creation, personalisation and customer engagement by sport s leading brands. Based on the transferable lessons from these practices, it explores how firms can cultivate connected fans and advocates, building brand equity in the process. Num Pages: 249 pages, biography. BIC Classification: KC; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 467.
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
249
Condition
New
Edition
1st ed. 2017
SKU
V9783319488530
ISBN
9783319488530
Hardback
Condition: New

€ 175.10

Hardback. Editor(s): Kline, Carol. Num Pages: 182 pages, 3 black & white illustrations, 3 colour illustrations, biography. BIC Classification: JFC; KJS; RNU. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Edition
1st ed. 2017
Number of pages
182
Condition
New
SKU
V9783319498515
ISBN
9783319498515
Hardback
Condition: New

€ 132.35

Hardback. Editor(s): Emilien, Gerard; Weitkunat, Rolf; Ludicke, Frank. Num Pages: 596 pages, 32 black & white illustrations, 23 colour illustrations, 2 colour tables, biography. BIC Classification: JHBC; JMB; KJSM; MBN; MBNH9. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
596
Condition
New
SKU
V9783319505282
ISBN
9783319505282
Hardback
Condition: New

€ 274.06

Hardcover. Editor(s): Kapferer, Jean Noel; Kernstock, Joachim; Powell, Shaun M.; Brexendorf, Tim. Series: Journal of Brand Management: Advanced Collections. Num Pages: 256 pages, 15 black & white illustrations, biography. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
Format
Hardback
Publication date
2017
Publisher
Palgrave Macmillan
Edition
1st ed. 2017
Condition
New
SKU
V9783319511269
ISBN
9783319511269
Hardback
Condition: New

€ 217.00

Paperback. Editor(s): Schegg, Roland; Stangl, Brigitte. Num Pages: 794 pages, 95 black & white illustrations, biography. BIC Classification: GTC; KJQ; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 41. Weight in Grams: 1223.
Format
Paperback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Edition
1st ed. 2017
Number of pages
794
Condition
New
SKU
V9783319511672
ISBN
9783319511672
Paperback
Condition: New

€ 242.18

Hardback. Editor(s): Connolly, John; Dolan, Paddy. Num Pages: 250 pages, 2 black & white illustrations, biography. BIC Classification: JHB; KJG; KJMV; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Edition
1st ed. 2017
Number of pages
250
Condition
New
SKU
V9783319515700
ISBN
9783319515700
Hardback
Condition: New

€ 143.01

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