Sales & marketing
Results 861 - 880 of 1046
Sales & marketing
Hardcover. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352.
- Publisher
- Thames & Hudson Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 3rd Revised edition
- Condition
- New
- SKU
- V9780500518984
- ISBN
- 9780500518984
Hardback
Condition: New
€ 33.99€ 28.74
€ 33.99
€ 28.74
Paperback. A Marxist investigation into the forms of resistance occurring in the UK call centre today Series: Wildcat. Num Pages: 208 pages. BIC Classification: 1DBK; JHBL; KJS; KNTT. Category: (P) Professional & Vocational. Dimension: 136 x 215 x 18. Weight in Grams: 262.
- Publisher
- Pluto Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- Reprint
- Condition
- New
- SKU
- V9780745399065
- ISBN
- 9780745399065
Paperback
Condition: New
€ 23.99€ 16.50
€ 23.99
€ 16.50
Paperback. Editor(s): Len-Rios, Maria; Perry, Earnest. Num Pages: 272 pages, 7 black & white tables, 39 black & white halftones. BIC Classification: JFD; KJSP; KNTJ; KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 178. .
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138784895
- ISBN
- 9781138784895
Paperback
Condition: New
€ 64.31
€ 64.31
Hardback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, biography. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 161 x 241 x 17. Weight in Grams: 486.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781844578399
- ISBN
- 9781844578399
Hardback
Condition: New
€ 118.16€ 105.46
€ 118.16
€ 105.46
Paperback.
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781907794452
- ISBN
- 9781907794452
Paperback
Condition: New
€ 17.99€ 14.40
€ 17.99
€ 14.40
Hardback. A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 24. Weight in Grams: 392.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119280736
- ISBN
- 9781119280736
Hardback
Condition: New
€ 31.99€ 24.86
€ 31.99
€ 24.86
Hardcover. How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service. Num Pages: 256 pages, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 238 x 162 x 23. Weight in Grams: 412.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780061684326
- ISBN
- 9780061684326
Hardback
Condition: New
€ 32.99€ 26.45
€ 32.99
€ 26.45
Paperback. Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide. Num Pages: 608 pages, 100 colour line drawings, 130 colour half-tones. BIC Classification: KJK; KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 264 x 196 x 29. Weight in Grams: 1284.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 608
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780199609703
- ISBN
- 9780199609703
Paperback
Condition: New
€ 244.45
€ 244.45
Paperback. Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 17. Weight in Grams: 380.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470168363
- ISBN
- 9780470168363
Paperback
Condition: New
€ 18.99€ 15.04
€ 18.99
€ 15.04
Paperback. Helps you to give your brand more than an internet presence: it gives it a voice. This title helps you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website. Series: New Tools for Business. Num Pages: 136 pages, black & white illustrations. BIC Classification: KJS; UT. Category: (P) Professional & Vocational. Dimension: 202 x 131 x 12. Weight in Grams: 180. As new.
- Condition
- Used, Like New
- Edition
- 1st Edition
- Publisher
- Kogan Page Ltd
- Number of pages
- 136
- Format
- Paperback
- Publication date
- 2010
- SKU
- KRF0028239
- ISBN
- 9780749461454
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: The FT Guides. Num Pages: 184 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 12. Weight in Grams: 296.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 184
- Format
- Paperback
- Publication date
- 2011
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780273761136
- ISBN
- 9780273761136
Paperback
Condition: New
€ 19.99€ 19.72
€ 19.99
€ 19.72
Hardback. Num Pages: 208 pages, illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 243 x 165 x 23. Weight in Grams: 416.
- Publisher
- Harvard Business School Publishing
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781625278456
- ISBN
- 9781625278456
Hardback
Condition: New
€ 37.99€ 32.33
€ 37.99
€ 32.33
Hardcover. How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 211 x 212 x 19. Weight in Grams: 610.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118823286
- ISBN
- 9781118823286
Hardback
Condition: New
€ 31.99€ 24.86
€ 31.99
€ 24.86
Paperback. Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit. Num Pages: 176 pages, 17 black & white illustrations, 5 black & white tables, 17 black & white line drawings. BIC Classification: KJMB; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 157 x 9. Weight in Grams: 282.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2013
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780415667951
- ISBN
- 9780415667951
Paperback
Condition: New
€ 59.97
€ 59.97
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781138282063
- ISBN
- 9781138282063
Paperback
Condition: New
€ 91.02
€ 91.02
Hardcover. Num Pages: 194 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 203 x 22. Weight in Grams: 854.
- Publisher
- powerHouse Books,U.S. United States
- Number of pages
- 194
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781576876404
- ISBN
- 9781576876404
Hardback
Condition: New
€ 30.99€ 28.43
€ 30.99
€ 28.43
Hardcover. .
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780134507835
- ISBN
- 9780134507835
Hardback
Condition: New
€ 45.88
€ 45.88
Paperback. Num Pages: 220 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 171.
- Publisher
- RDA Press, LLC
- Format
- Paperback
- Publication date
- 2012
- Edition
- Reprint
- Condition
- New
- SKU
- V9781937832124
- ISBN
- 9781937832124
Paperback
Condition: New
€ 24.99€ 21.42
€ 24.99
€ 21.42
Paperback. Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 189 x 16. Weight in Grams: 434.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118772225
- ISBN
- 9781118772225
Paperback
Condition: New
€ 33.99€ 24.65
€ 33.99
€ 24.65
Paperback. Your fast track to successful digital marketing Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns. Learn in a week, remember for a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609525
- ISBN
- 9781473609525
Paperback
Condition: New
€ 13.99€ 11.05
€ 13.99
€ 11.05