Sales & marketing
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Sales & marketing
Paperback. Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Num Pages: 512 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 190 x 26. Weight in Grams: 976.
- Publisher
- Kogan Page Ltd
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2012
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780749465155
- ISBN
- 9780749465155
Paperback
Condition: New
€ 52.58€ 52.33
€ 52.58
€ 52.33
Paperback. An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills. Num Pages: 400 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 155 x 229 x 24. Weight in Grams: 548.
- Publisher
- SAGE Publications Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781452291581
- ISBN
- 9781452291581
Paperback
Condition: New
€ 165.23
€ 165.23
Hardback. Num Pages: 224 pages. BIC Classification: KFFR; KJS. Category: (G) General (US: Trade). Dimension: 260 x 218. .
- Publisher
- Braun Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- Bilingual
- Condition
- New
- SKU
- V9783037682210
- ISBN
- 9783037682210
Hardback
Condition: New
€ 58.38€ 53.85
€ 58.38
€ 53.85
Paperback. You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. Num Pages: 358 pages, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 209 x 170 x 20. Weight in Grams: 534.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 358
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781907312427
- ISBN
- 9781907312427
Paperback
Condition: New
€ 26.99€ 20.03
€ 26.99
€ 20.03
Paperback. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. Num Pages: 288 pages. BIC Classification: KJC; KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 21. Weight in Grams: 280.
- Publisher
- Penguin Books Ltd United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781591846284
- ISBN
- 9781591846284
Paperback
Condition: New
€ 19.00
€ 19.00
paperback. Filled with specific defusing tactics and key behavioral insights, this new edition shows how to reduce stress, find the right words to say, and handle hostile customers with ease and confidence. Series: Perfect Phrases Series. Num Pages: 256 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 203 x 132 x 16. Weight in Grams: 236.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2010
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780071745062
- ISBN
- 9780071745062
Paperback
Condition: New
€ 21.99€ 17.55
€ 21.99
€ 17.55
Paperback. In this collection, Kiran Mirchandani and Winifred Poster have gathered a wide range of contributors to explore the dynamics within global call centres. Num Pages: 288 pages. BIC Classification: KCL; KJK; KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 229 x 23. Weight in Grams: 444.
- Publisher
- University of Toronto Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781487520595
- ISBN
- 9781487520595
Paperback
Condition: New
€ 35.99€ 32.61
€ 35.99
€ 32.61
Hardcover. Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money.
Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 15. Weight in Grams: 414.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470563632
- ISBN
- 9780470563632
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781473904019
- ISBN
- 9781473904019
Paperback
Condition: New
€ 76.28
€ 76.28
Hardcover. During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. Num Pages: 272 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 480.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470624357
- ISBN
- 9780470624357
Hardback
Condition: New
€ 27.99€ 20.83
€ 27.99
€ 20.83
Paperback. This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs. Num Pages: 384 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 233 x 190 x 21. Weight in Grams: 608.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780471772729
- ISBN
- 9780471772729
Paperback
Condition: New
€ 25.99€ 19.29
€ 25.99
€ 19.29
Paperback. How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. Num Pages: 208 pages. BIC Classification: GTC; JFDV; KJSA. Category: (P) Professional & Vocational. Dimension: 159 x 232 x 19. Weight in Grams: 340.
- Publisher
- Manchester University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781784992453
- ISBN
- 9781784992453
Paperback
Condition: New
€ 40.45
€ 40.45
Paperback. Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. Num Pages: 432 pages. BIC Classification: KJN; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Cornerstone
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781847941435
- ISBN
- 9781847941435
Paperback
Condition: New
€ 17.99€ 13.29
€ 17.99
€ 13.29
Paperback. In the knowledge economy, people may be hired for their technical or creative abilities. However, their promotion track still depends on their ability to sell themselves, their organisations, and develop new business. The guide covers: how to generate leads, how to convert leads into new business, and how to assemble tactics into strategies. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 153 x 24. Weight in Grams: 550.
- Publisher
- Adams Media Corporation United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2008
- Edition
- Second Edition
- Condition
- New
- SKU
- V9781598695885
- ISBN
- 9781598695885
Paperback
Condition: New
€ 18.99€ 17.35
€ 18.99
€ 17.35
Paperback. With a focus on global trade, this book provides entrepreneurs and small-to mid-sized businesses with the information they need to begin exporting their products around the world-as well as importing goods to sell. It shows you how to follow guidelines for developing a successful business and marketing plan. Num Pages: 360 pages, illustrations. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 27. Weight in Grams: 490.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781119079675
- ISBN
- 9781119079675
Paperback
Condition: New
€ 29.99€ 21.70
€ 29.99
€ 21.70
Paperback. Brian Tracy, uno de los mejores vendedores del mundo, sabe que la habilidad de cerrar una venta es la destreza clave que necesita todo profesional experto en ventas. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 142 x 213 x 22. Weight in Grams: 270.
- Publisher
- Thomas Nelson Publishers
- Format
- Paperback
- Publication date
- 2007
- Condition
- New
- SKU
- V9781602550094
- ISBN
- 9781602550094
Paperback
Condition: New
€ 17.99€ 17.35
€ 17.99
€ 17.35
Hardcover. A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships. Num Pages: 220 pages, Ill. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 235 x 16. Weight in Grams: 432.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 220
- Format
- Hardback
- Publication date
- 2002
- Condition
- New
- SKU
- V9788763000949
- ISBN
- 9788763000949
Hardback
Condition: New
€ 29.99€ 22.10
€ 29.99
€ 22.10
Paperback. Num Pages: 360 pages, Illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 264 x 195 x 16. Weight in Grams: 856.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2012
- Edition
- Pap/Psc
- Condition
- New
- SKU
- V9780273727590
- ISBN
- 9780273727590
Paperback
Condition: New
€ 85.94
€ 85.94
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 219 x 13. Weight in Grams: 116.
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608023
- ISBN
- 9781473608023
Paperback
Condition: New
€ 11.99€ 10.18
€ 11.99
€ 10.18
Paperback. This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands Series: Emerald Gems. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 241 x 18. Weight in Grams: 374.
- Publisher
- Emerald Publishing Limited
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781785608636
- ISBN
- 9781785608636
Paperback
Condition: New
€ 56.00
€ 56.00