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Sales & marketing

Results 1041 - 1060 of 1830

Sales & marketing

Paperback. Social media has drastically improved the way we can reach target audiences and serve our customers. This book addresses social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Series: SpringerBriefs in Computer Science. Num Pages: 106 pages, 2 black & white illustrations, 45 black & white tables, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 152 x 8. Weight in Grams: 194.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
2013th Edition
Number of pages
85
Condition
New
SKU
V9781461436027
ISBN
9781461436027
Paperback
Condition: New

€ 67.89

Paperback. Series: SpringerBriefs in Business. Num Pages: 86 pages, 1 black & white illustrations, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 148.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
86
Condition
New
SKU
V9781461438182
ISBN
9781461438182
Paperback
Condition: New

€ 58.49

Hardcover. Strategic Urban Health Communication Editor(s): Okigbo, Charles. Num Pages: 242 pages, 11 black & white illustrations, biography. BIC Classification: KJS; MBNH9. Category: (P) Professional & Vocational. Dimension: 163 x 248 x 22. Weight in Grams: 508.
Format
Hardback
Publication date
2013
Publisher
Springer
Edition
2014th Edition
Condition
New
SKU
V9781461493341
ISBN
9781461493341
Hardback
Condition: New

€ 122.39

Paperback. Num Pages: 194 pages, biography. BIC Classification: KJMV6; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 308.
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 2002
Number of pages
194
Condition
New
SKU
V9781475784077
ISBN
9781475784077
Paperback
Condition: New

€ 121.61

Paperback. Series: International Studies in Entrepreneurship. Num Pages: 134 pages, biography. BIC Classification: KCG; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 225.
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 2004
Number of pages
134
Condition
New
SKU
V9781475788693
ISBN
9781475788693
Paperback
Condition: New

€ 62.84

Paperback. Num Pages: 183 pages, 55 black & white illustrations, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 10. Weight in Grams: 259.
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
183
Condition
New
SKU
V9781484208755
ISBN
9781484208755
Paperback
Condition: New

€ 31.99
€ 26.17

paperback. Num Pages: 223 pages, 1 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KJG; KJSP; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 385.
Format
Paperback
Publication date
2017
Publisher
Apress United States
Edition
1st ed.
Number of pages
223
Condition
New
SKU
V9781484225851
ISBN
9781484225851
Paperback
Condition: New

€ 40.99
€ 33.17

Hardback. Knowledge Management for Development Editor(s): Osei-Bryson, Kweku-Muata; Mansingh, Gunjan; Rao, Lila. Series: Integrated Series in Information Systems. Num Pages: 298 pages, 23 black & white illustrations, 16 colour illustrations, 38 black & white tables, biograp. BIC Classification: KCS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 638.
Format
Hardback
Publication date
2014
Publisher
Springer-Verlag New York Inc. United States
Number of pages
298
Condition
New
SKU
V9781489973917
ISBN
9781489973917
Hardback
Condition: New

€ 123.43

Paperback. This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models. Editor(s): Gil Pechuan, Ignacio; Palacios-Marques, Daniel; Peris Ortiz, Marta; Vendrell, Eduardo; Ferri Ramirez, Cesar. Num Pages: 171 pages, 3 black & white illustrations, 16 colour illustrations, 29 black & white tables, biograph. BIC Classification: KJC; KJS; UF. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 273.
Format
Paperback
Publication date
2016
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 2014
Number of pages
171
Condition
New
SKU
V9781489978608
ISBN
9781489978608
Paperback
Condition: New

€ 121.24

Paperback. This book proposes a revolutionary new theory of construct measurement for the social sciences, founded in rationality rather than empiricism. The new theory can be used to design measures of constructs in a range of disciplines from marketing to psychology. Num Pages: 184 pages, 40 black & white tables, biography. BIC Classification: JHBC; JMBT; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 297.
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag New York Inc. United States
Number of pages
184
Condition
New
SKU
V9781489982605
ISBN
9781489982605
Paperback
Condition: New

€ 122.53

Paperback. With applications in virtually every quantitative field, the statistical design of experiments is a useful skill. Practitioners wanting to expand their repertoire will find this book a helpful guide, while examples from many fields give the book broad appeal. Num Pages: 568 pages, biography. BIC Classification: KJS; PBT; PN; TGB; TGM; TGP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 29. Weight in Grams: 860.
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag New York Inc. United States
Number of pages
568
Condition
New
SKU
V9781489982704
ISBN
9781489982704
Paperback
Condition: New

€ 135.49

Paperback. This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer. Editor(s): Netessine, Serguei; Tang, Christopher S. Series: International Series in Operations Research & Management Science. Num Pages: 512 pages, 18 black & white tables, biography. BIC Classification: KJMV5; KJQ; KJS; KJT; UF; UNH. Category: (G) General (US: Trade). Dimension: 235 x 155 x 26. Weight in Grams: 777.
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag New York Inc. United States
Number of pages
512
Condition
New
SKU
V9781489983695
ISBN
9781489983695
Paperback
Condition: New

€ 219.91

paperback. This book examines how today's technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques and blogs to develop deeper relationships that reinforce brand loyalty and drive growth. Num Pages: 219 pages, 10 black & white tables, biography. BIC Classification: KJM; KJS; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 12. Weight in Grams: 343.
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag New York Inc. United States
Edition
2011th Edition
Number of pages
219
Condition
New
SKU
V9781489991966
ISBN
9781489991966
Paperback
Condition: New

€ 69.46

Paperback. Covering a range of perspectives including family/consumer science, law, sociology and public policy as well as finance and economics, this book offers an accurate picture of American financial literacy and sets out real-world steps toward its improvement. Editor(s): Lamdin, Douglas J. Series: International Series on Consumer Science. Num Pages: 342 pages, 10 black & white tables, biography. BIC Classification: JFFT; JHB; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 545.
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag New York Inc. United States
Number of pages
342
Condition
New
SKU
V9781489994172
ISBN
9781489994172
Paperback
Condition: New

€ 123.11

Paperback. This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector. Editor(s): Kandampully, Jay (Ph.D.). Num Pages: 316 pages, biography. BIC Classification: KJM; KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 18. Weight in Grams: 534.
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag New York Inc. United States
Number of pages
316
Condition
New
SKU
V9781489995773
ISBN
9781489995773
Paperback
Condition: New

€ 123.06

Hardcover. Fashion Branding and Consumer Behaviors Editor(s): Choi, Tsan-Ming. Series: International Series on Consumer Science. Num Pages: 160 pages, 13 black & white illustrations, 30 black & white tables, biography. BIC Classification: JHBL; JMB; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 15. Weight in Grams: 396.
Format
Hardback
Publication date
2014
Publisher
Springer
Edition
2014th Edition
Condition
New
SKU
V9781493902767
ISBN
9781493902767
Hardback
Condition: New

€ 132.25

Hardback. Series: International Series in Quantitative Marketing. Num Pages: 408 pages, 42 black & white illustrations, 1 colour illustrations, 40 black & white tables, biograph. BIC Classification: KJMD; KJS; KJT. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 21. Weight in Grams: 714.
Format
Hardback
Publication date
2014
Publisher
Springer-Verlag New York Inc. United States
Number of pages
408
Condition
New
SKU
V9781493920853
ISBN
9781493920853
Hardback
Condition: New

€ 188.08

Paperback. Series: International Series in Quantitative Marketing. Num Pages: 408 pages, 42 black & white illustrations, 1 colour illustrations, 40 black & white tables, biograph. BIC Classification: KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 646.
Format
Paperback
Publication date
2016
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 2015
Number of pages
408
Condition
New
SKU
V9781493940875
ISBN
9781493940875
Paperback
Condition: New

€ 188.73

Paperback. Editor(s): Okigbo, Charles. Num Pages: 242 pages, 11 black & white illustrations, biography. BIC Classification: KJS; MBN; MBNH9. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 379.
Format
Paperback
Publication date
2016
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 2014
Number of pages
242
Condition
New
SKU
V9781493944736
ISBN
9781493944736
Paperback
Condition: New

€ 121.85

Paperback. Editor(s): Choi, Tsan-Ming. Series: International Series on Consumer Science. Num Pages: 160 pages, 13 black & white illustrations, 30 black & white tables, biography. BIC Classification: JHBL; JMB; KJS. Category: (P) Professional & Vocational. Dimension: 157 x 234 x 13. Weight in Grams: 270.
Format
Paperback
Publication date
2016
Publisher
Springer-Verlag New York Inc. United States
Number of pages
160
Condition
New
SKU
V9781493946051
ISBN
9781493946051
Paperback
Condition: New

€ 131.78

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