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Sales & marketing
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Sales & marketing
paperback. Alexander Pohl entwickelt die beziehungsorientierte Preistheorie, eine Erweiterung der bisherigen preistheoretischen Ansatzen, und prasentiert ein Modell, welches die Entstehung und die Auswirkungen von Preiszufriedenheit erklart. Seine Erkenntnisse liefern Ansatzpunkte zur Gestaltung der Preispolitik und des Nachkaufmarketing." Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 378 pages, 56 black & white illustrations, 28 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 484.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2004th Edition
- Number of pages
- 378
- Condition
- New
- SKU
- V9783824491421
- ISBN
- 9783824491421
Paperback
Condition: New
€ 89.35
€ 89.35
Paperback. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 224 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 224
- Condition
- New
- SKU
- V9783824491483
- ISBN
- 9783824491483
Paperback
Condition: New
€ 77.03
€ 77.03
Paperback. Series: Beitrage Zur Betriebswirtschaftlichen Forschung. Num Pages: 265 pages, 9 black & white illustrations, 36 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 347.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 265
- Condition
- New
- SKU
- V9783824491490
- ISBN
- 9783824491490
Paperback
Condition: New
€ 77.39
€ 77.39
Paperback. Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research, interesting use cases in the Web, IPTV, in the mobile environment, and in converged scenarios are identified and described from a user perspective. Num Pages: 339 pages, 80 black & white illustrations, 7 black & white tables, biography. BIC Classification: KJSA; UF. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 483.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 339
- Condition
- New
- SKU
- V9783834823953
- ISBN
- 9783834823953
Paperback
Condition: New
€ 67.12
€ 67.12
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 191.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834900067
- ISBN
- 9783834900067
Paperback
Condition: New
€ 39.33
€ 39.33
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 7. Weight in Grams: 168.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834900111
- ISBN
- 9783834900111
Paperback
Condition: New
€ 50.38
€ 50.38
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 481.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834900449
- ISBN
- 9783834900449
Hardback
Condition: New
€ 78.30
€ 78.30
Hardback. Editor(s): Effert, Detlef; Wunder, Markus. Num Pages: black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 18. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834900548
- ISBN
- 9783834900548
Hardback
Condition: New
€ 73.42
€ 73.42
Paperback / so. Series: Unternehmensf Hrung Und Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 535.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834900692
- ISBN
- 9783834900692
Paperback
Condition: New
€ 95.45
€ 95.45
Der Kunde ALS Innovationspartner. Konsumenten Integrieren, Flop-Raten ...
Reichwald, Ralf (Technical University Of Muni...
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 440.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834900708
- ISBN
- 9783834900708
Hardback
Condition: New
€ 78.03
€ 78.03
paperback. Series: Basler Schriften Zum Marketing. Num Pages: 308 pages, black & white illustrations, bibliography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Gabler Verlag United States
- Number of pages
- 308
- Condition
- New
- Edition
- 2005th Edition
- SKU
- V9783834900777
- ISBN
- 9783834900777
Paperback
Condition: New
€ 78.03
€ 78.03
Der Markendiamant. Marken Richtig Vermarkten. Mit Fallbeispielen: Bosc...
L Ppens, Marcus; Luppens, Marcus
Hardback. Num Pages: colour illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 22. Weight in Grams: 789.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834900999
- ISBN
- 9783834900999
Hardback
Condition: New
€ 102.43
€ 102.43
Paperback. Editor(s): Krafft, Manfred. Series: ZfB Special Issue. BIC Classification: KJS. Dimension: 240 x 170. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834901088
- ISBN
- 9783834901088
Paperback
Condition: New
€ 53.99€ 42.03
€ 53.99
€ 42.03
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 190 x 120 x 26. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Condition
- New
- SKU
- V9783834901415
- ISBN
- 9783834901415
Paperback
Condition: New
€ 105.82
€ 105.82
Versandhandelsmanagement: Grundlagen, Prozesse und Erfolgsstrategien f...
Tgmc Management Consulting Gmbh
hardcover. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 22. Weight in Grams: 671.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2., akt. und erg. Aufl. 2006
- Condition
- New
- SKU
- V9783834901460
- ISBN
- 9783834901460
Hardback
Condition: New
€ 97.50
€ 97.50
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 190 x 120 x 16. Weight in Grams: 263.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag United States
- Edition
- 4
- Condition
- New
- SKU
- V9783834901484
- ISBN
- 9783834901484
Paperback
Condition: New
€ 99.45
€ 99.45
Der Geschaftsbericht. Uberzeugende Unternehmenskommunikation Durch Kla...
Keller, Professor Of Linguistics Rudi (Heinri...
Paperback / so. Num Pages: 190 pages, black & white illustrations, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Number of pages
- 190
- Condition
- New
- SKU
- V9783834901637
- ISBN
- 9783834901637
Paperback
Condition: New
€ 72.50
€ 72.50
Hardback. Num Pages: 225 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 567.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Number of pages
- 225
- Condition
- New
- SKU
- V9783834902245
- ISBN
- 9783834902245
Hardback
Condition: New
€ 90.38
€ 90.38
Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösun...
. Ed(S): Belz, Christian; Sch Gel, Marcus; To...
hardcover. Editor(s): Belz, Christian; Sch Gel, Marcus; Tomczak, Torsten; Schogel, Marcus. Num Pages: 489 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 1007.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Gabler Verlag United States
- Number of pages
- 489
- Condition
- New
- Edition
- 2007th Edition
- SKU
- V9783834902825
- ISBN
- 9783834902825
Hardback
Condition: New
€ 109.52
€ 109.52
Paperback / so. Series: Basler Schriften Zum Marketing. Num Pages: 444 pages, black & white illustrations, bibliography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 25. Weight in Grams: 567.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 444
- Condition
- New
- SKU
- V9783834903167
- ISBN
- 9783834903167
Paperback
Condition: New
€ 85.09
€ 85.09