×


 x 

Shopping cart

Sales & marketing

Results 1021 - 1040 of 1150

Sales & marketing

Paperback. Examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. This title focuses on key players in the industry and features interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and more. Num Pages: 272 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 156 x 16. Weight in Grams: 456.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
272
Format
Paperback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9780749464318
ISBN
9780749464318
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
Publisher
McGraw-Hill Education - Europe
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780071833608
ISBN
9780071833608
Paperback
Condition: New

€ 34.99
€ 25.36

Paperback. 'Brilliant Customer Service' reveals how to keep the emotional scale tipped in your favour, why silence is never golden, how to turn complaints into opportunities, and provide a brilliant customer experience with little or no money. It includes real case studies from different types of businesses to illustrate the ideas. Series: Brilliant Business. Num Pages: 208 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 13. Weight in Grams: 318.
Publisher
Prentice-Hall
Number of pages
208
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273738077
ISBN
9780273738077
Paperback
Condition: New

€ 19.99
€ 15.91

Paperback. .
Publisher
Pearson Education Limited United Kingdom
Number of pages
208
Format
Paperback
Publication date
2013
Edition
Pearson New International Edition
Condition
New
SKU
V9781292040356
ISBN
9781292040356
Paperback
Condition: New

€ 83.07

Hardcover. .
Publisher
Gabler Verlag
Format
Hardback
Publication date
2010
Edition
2010th Edition
Condition
New
SKU
V9783834923233
ISBN
9783834923233
Hardback
Condition: New

€ 65.12
€ 42.24

Paperback. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 188 x 15. Weight in Grams: 526.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
288
Format
Paperback
Publication date
2006
Edition
2nd Edition
Condition
New
SKU
V9780470034507
ISBN
9780470034507
Paperback
Condition: New

€ 64.97

Hardback.

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. Num Pages: 256 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 24. Weight in Grams: 448.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118858202
ISBN
9781118858202
Hardback
Condition: New

€ 32.99
€ 23.74

Paperback. Customer loyalty is useful to the long term financial success of your business, but with more choice then ever before, customers this day have high expectations of the products and services they use. This book takes you through how you can develop and sustain a customer-service focus within your company. Num Pages: 288 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 158 x 18. Weight in Grams: 494.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2010
Edition
6th Edition
Condition
New
SKU
V9780749457051
ISBN
9780749457051
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field. Num Pages: 352 pages, illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 18. Weight in Grams: 675.
Publisher
Pearson Education Limited United Kingdom
Number of pages
352
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780273632979
ISBN
9780273632979
Paperback
Condition: New

€ 81.60

Hardback. The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Num Pages: 304 pages, illustrations. BIC Classification: KJMV2; KJSU. Category: (G) General (US: Trade). Dimension: 230 x 158 x 25. Weight in Grams: 538.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
304
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780071813372
ISBN
9780071813372
Hardback
Condition: New

€ 42.99
€ 35.92

Paperback. Offers you the tools to Apple's success - and shows you how to use them. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Num Pages: 256 pages. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 233 x 24. Weight in Grams: 342.
Publisher
Portfolio
Format
Paperback
Publication date
2016
Condition
New
SKU
V9780241004449
ISBN
9780241004449
Paperback
Condition: New

€ 26.99
€ 20.27

Paperback. How to make products, ideas and behaviours really catch on. Num Pages: 256 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 198 x 130 x 16. Weight in Grams: 182.
Publisher
Simon & Schuster Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781471111709
ISBN
9781471111709
Paperback
Condition: New

€ 13.99
€ 10.74

Paperback. The reputation of an organisation influences who we buy from, work for, supply to and invest in. This title aims to define reputation, explores how to value it and provides guidelines for effective reputation management. Series: PR in Practice. Num Pages: 264 pages, Illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 412.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
264
Format
Paperback
Publication date
2008
Edition
4th
Condition
New
SKU
V9780749451073
ISBN
9780749451073
Paperback
Condition: New

€ 40.99
€ 36.49

Hardcover. This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 198 x 20. Weight in Grams: 652.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
256
Format
Hardback
Publication date
2010
Edition
2nd Edition
Condition
New
SKU
V9780470686195
ISBN
9780470686195
Hardback
Condition: New

€ 37.31

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473609594
ISBN
9781473609594
Paperback
Condition: New

€ 15.99
€ 11.89

Paperback. A robust guide to practicing ethnographic research in the private sector. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: JHB; JHMC; KJSM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 340.
Publisher
Left Coast Press Inc
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781611323900
ISBN
9781611323900
Paperback
Condition: New

€ 49.78

Paperback. Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. Num Pages: 232 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 235 x 19. Weight in Grams: 382.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749478575
ISBN
9780749478575
Paperback
Condition: New

€ 40.99
€ 36.49

Hardcover. The first edition of Marketing to the Social Web has become one of the strongest titles in the market place on the hot topic of social media. Three new chapters, and additional updates to this second edition will enable the book to stay relevant and compete with the growing number of business books on social media and marketing. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 25. Weight in Grams: 462.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
272
Format
Hardback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780470410974
ISBN
9780470410974
Hardback
Condition: New

€ 25.99
€ 21.24

Paperback. Series: Books Mean Business. Num Pages: 57 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 148 x 108 x 6. Weight in Grams: 62.
Publisher
Hothive Books United Kingdom
Number of pages
57
Format
Paperback
Publication date
2009
Condition
New
SKU
V9781906316433
ISBN
9781906316433
Paperback
Condition: New

€ 8.99
€ 7.88

Paperback. Advises PR practitioners at various levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. This book draws on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. Series: PR in Practice. Num Pages: 208 pages, illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 155 x 12. Weight in Grams: 310.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2014
Edition
3rd Edition
Condition
New
SKU
V9780749468897
ISBN
9780749468897
Paperback
Condition: New

€ 46.99
€ 42.03

Subscribe to our newsletter

News on special offers, signed editions & more!