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Sales & marketing

Results 1061 - 1080 of 1150

Sales & marketing

Paperback. A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.' Num Pages: 160 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 222 x 218 x 8. Weight in Grams: 318.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
144
Format
Paperback
Publication date
2006
Edition
2nd Edition
Condition
New
SKU
V9780071467858
ISBN
9780071467858
Paperback
Condition: New

€ 18.99
€ 15.15

Paperback. Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. Num Pages: 240 pages, illustrations. BIC Classification: KJMV7; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 241 x 170 x 13. Weight in Grams: 418.
Publisher
SAGE Publications Ltd
Number of pages
240
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780857027672
ISBN
9780857027672
Paperback
Condition: New

€ 66.88

Paperback. Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century. Series: The Basics. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 199 x 128 x 19. Weight in Grams: 280.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780415779005
ISBN
9780415779005
Paperback
Condition: New

€ 28.46

Hardcover. Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. Num Pages: 224 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 21. Weight in Grams: 416.
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118647684
ISBN
9781118647684
Hardback
Condition: New

€ 27.99
€ 21.09

Paperback. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 143 x 9. Weight in Grams: 120.
Publisher
Manjul Publishing House Pvt Ltd India
Format
Paperback
Publication date
2008
Edition
1st
Condition
New
SKU
V9788186775059
ISBN
9788186775059
Paperback
Condition: New

€ 11.38

Paperback. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear
Condition
Used, Very Good
Publisher
Cengage Learning
Format
Paperback
Publication date
1997
SKU
KEX0268426
ISBN
9780304334315
Paperback
Condition: Used, Very Good

€ 4.99

Paperback. From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history. Num Pages: 368 pages, 26 halftones, 5 tables. BIC Classification: 1KBB; HBJK; HBLW; KJSA; KNTF. Category: (G) General (US: Trade). Dimension: 155 x 229 x 28. Weight in Grams: 554.
Publisher
University Of Chicago Press
Format
Paperback
Publication date
2014
Edition
Reprint
Condition
New
SKU
V9780226151625
ISBN
9780226151625
Paperback
Condition: New

€ 33.99
€ 26.97

Paperback. A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology. Num Pages: 336 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 233 x 188 x 15. Weight in Grams: 566.
Publisher
SAGE Publications Inc United States
Number of pages
336
Format
Paperback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9781452261072
ISBN
9781452261072
Paperback
Condition: New

€ 140.54

Hardback. Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Num Pages: 400 pages, illustrations. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 36. Weight in Grams: 606.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118919019
ISBN
9781118919019
Hardback
Condition: New

€ 31.99
€ 25.00

Paperback. This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! Num Pages: 176 pages, Illustrations. BIC Classification: KJC; KJH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 12. Weight in Grams: 350.
Publisher
Pearson Education Limited United Kingdom
Number of pages
176
Format
Paperback
Publication date
2008
Condition
New
SKU
V9780273687863
ISBN
9780273687863
Paperback
Condition: New

€ 20.99
€ 16.75

Paperback. Num Pages: 336 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 19. Weight in Grams: 244.
Publisher
Crown Publishing Group, Division of Random House Inc
Format
Paperback
Publication date
2011
Condition
New
SKU
V9780307450395
ISBN
9780307450395
Paperback
Condition: New

€ 23.99
€ 18.16

Hardback. Reveals the secrets of successful advertising in the twenty-first century. This book provides advice to young hopefuls and veterans of the industry wanting to improve their success rate. It also examines all the changes that have taken place, from the digital revolution and the emerging markets of China, Korea and Japan. Num Pages: 384 pages, approx. 160 colour & black & white images. BIC Classification: JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 253 x 193. .
Publisher
Welbeck Publishing Group
Format
Hardback
Publication date
2017
Condition
New
SKU
V9781847960870
ISBN
9781847960870
Hardback
Condition: New

€ 46.99
€ 30.94

Hardcover. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Num Pages: 357 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 26. Weight in Grams: 722.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
376
Format
Hardback
Publication date
2006
Edition
2006th Edition
Condition
New
SKU
V9783540253600
ISBN
9783540253600
Hardback
Condition: New

€ 60.10

Hardcover. A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 168 x 237 x 31. Weight in Grams: 576.
Publisher
John Wiley & Sons Inc
Number of pages
368
Format
Hardback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9781118604342
ISBN
9781118604342
Hardback
Condition: New

€ 32.99
€ 23.74

Paperback. A guide to style and techniques for all written communication. From the dos and don'ts of English grammar, to jargon and cliches, to the important legal considerations, It advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: CJCW; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 15. Weight in Grams: 428.
Publisher
Kogan Page Ltd
Number of pages
280
Format
Paperback
Publication date
2012
Edition
5th Edition
Condition
New
SKU
V9780749465438
ISBN
9780749465438
Paperback
Condition: New

€ 40.99
€ 36.22

Hardback. Num Pages: 268 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 26. Weight in Grams: 506.
Publisher
Penguin Putnam Inc United States
Number of pages
263
Format
Hardback
Publication date
2008
Edition
Revised, Expanded ed.
Condition
New
SKU
V9781591842262
ISBN
9781591842262
Hardback
Condition: New

€ 37.99
€ 26.87

Paperback. A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan. Num Pages: 288 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 19. Weight in Grams: 412.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Paperback
Publication date
1998
Edition
2nd, Revised and Expanded Edition
Condition
New
SKU
V9780787945718
ISBN
9780787945718
Paperback
Condition: New

€ 56.95

Hardback. .
Publisher
McGraw-Hill Education - Europe United States
Number of pages
288
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780071809931
ISBN
9780071809931
Hardback
Condition: New

€ 42.99
€ 30.38

Paperback. The author is a well known and respected as the most successful adman of all time. In this book, he gives advice to young hopefuls and veterans of the industry wanting to improve their success rate. Num Pages: 224 pages, colour/duotone photographs. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 184 x 16. Weight in Grams: 614. 224 pages, colour/duotone photographs. A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. Cateogry: (P) Professional & Vocational. BIC Classification: KJSA. Dimension: 241 x 184 x 16. Weight: 612.
Publisher
Welbeck Publishing Group
Number of pages
224
Format
Paperback
Publication date
2007
Edition
New Ed
Condition
New
SKU
V9781853756153
ISBN
9781853756153
Paperback
Condition: New

€ 19.99
€ 15.06

Paperback. Designers, artists, and entrepreneurs will find inspiration in this collection of over 2,000 unique trademarks, logos, and typefaces Num Pages: 160 pages, 2,223 b/w drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 278 x 216 x 12. Weight in Grams: 694.
Publisher
Schiffer Publishing Ltd
Format
Paperback
Publication date
2003
Condition
New
SKU
V9780764318283
ISBN
9780764318283
Paperback
Condition: New

€ 37.99
€ 25.33

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