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Sales & marketing

Results 3161 - 3180 of 3810

Sales & marketing

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 345.
Format
Paperback
Publication date
1952
Publisher
Gabler Verlag United Kingdom
Edition
4
Condition
New
SKU
V9783663124986
ISBN
9783663124986
Paperback
Condition: New

€ 71.98

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 34. Weight in Grams: 748.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783824479153
ISBN
9783824479153
Paperback
Condition: New

€ 108.28

Hardback. This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c Editor(s): Belk, Russell W.; Scott, Linda; Askegaard, Soren. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 375 pages, Illustrations. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 33. Weight in Grams: 590.
Format
Hardback
Publication date
2012
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
375
Condition
New
SKU
V9781781900222
ISBN
9781781900222
Hardback
Condition: New

€ 148.45

paperback. Series: Heritage. Num Pages: black & white illustrations. BIC Classification: 1KBC; HBJK; JFD; KJSA; KNTX. Category: (G) General (US: Trade). Dimension: 229 x 152 x 19. Weight in Grams: 485.
Format
Paperback
Publication date
2012
Publisher
University of Toronto Press United States
Condition
New
SKU
V9781442613072
ISBN
9781442613072
Paperback
Condition: New

€ 40.99
€ 36.59

hardcover. Editor(s): Winer, Russell S. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 1020 pages, 12 black & white illustrations, 11 colour illustrations, biography. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 52. Weight in Grams: 1694.
Format
Hardback
Publication date
2016
Publisher
Springer Switzerland
Edition
1st ed. 2016
Number of pages
1020
Condition
New
SKU
V9783319298764
ISBN
9783319298764
Hardback
Condition: New

€ 163.61
€ 140.41

Paperback. Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. Num Pages: 240 pages, illustrations. BIC Classification: KJMV7; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 241 x 170 x 13. Weight in Grams: 418.
Publisher
SAGE Publications Ltd
Number of pages
240
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780857027672
ISBN
9780857027672
Paperback
Condition: New

€ 67.32

Hardback. Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. Editor(s): Belk, Russell W.; Grayson, Kent; Muniz Jr., Albert M. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 264 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 164 x 24. Weight in Grams: 536.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
264
Condition
New
SKU
V9781780521169
ISBN
9781780521169
Hardback
Condition: New

€ 134.46

Hardback. Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. Editor(s): Belk, Russell W. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 310 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 30. Weight in Grams: 658.
Format
Hardback
Publication date
2010
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
310
Condition
New
SKU
V9780857244437
ISBN
9780857244437
Hardback
Condition: New

€ 137.16

Paperback. .
Publisher
Pearson Education Limited
Number of pages
208
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780273792857
ISBN
9780273792857
Paperback
Condition: New

€ 23.99
€ 17.77

Paperback. This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text. Num Pages: 320 pages, biography. BIC Classification: KFF; KJMV1; KJS. Category: (UU) Undergraduate. Dimension: 246 x 190 x 18. Weight in Grams: 634.
Format
Paperback
Publication date
1996
Publisher
Palgrave Macmillan
Number of pages
320
Condition
New
SKU
V9780333637821
ISBN
9780333637821
Paperback
Condition: New

€ 83.16
€ 75.62

Paperback. Smart marketing techniques to get your business noticed.

Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Num Pages: 424 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 23. Weight in Grams: 768.

Publisher
John Wiley & Sons Inc
Number of pages
424
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9781119965169
ISBN
9781119965169
Paperback
Condition: New

€ 26.99
€ 20.35

Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 211 x 150 x 13. Weight in Grams: 318.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Edition
5
Number of pages
252
Condition
New
SKU
V9783834934222
ISBN
9783834934222
Paperback
Condition: New

€ 78.03

Paperback. Num Pages: 144 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 202 x 141 x 12. Weight in Grams: 164.
Publisher
Profile Books Ltd
Format
Paperback
Publication date
2014
Edition
Main
Condition
New
SKU
V9781781254363
ISBN
9781781254363
Paperback
Condition: New

€ 13.99
€ 11.76

Paperback. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. Num Pages: 288 pages. BIC Classification: KJC; KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 21. Weight in Grams: 280.
Publisher
Penguin Books Ltd United States
Number of pages
288
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781591846284
ISBN
9781591846284
Paperback
Condition: New

€ 21.99
€ 19.00

Paperback. This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. Series: Business in the Digital Economy. Num Pages: 272 pages, biography. BIC Classification: KCM; KJC; KJMV3; KJQ; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 161 x 239 x 17. Weight in Grams: 412.
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2014
Edition
1st ed. 2014
Condition
New
SKU
V9781349478682
ISBN
9781349478682
Paperback
Condition: New

€ 71.93

Paperback. This book looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. It includes contributions from trade mark lawyers, designers and advertising agencies. Editor(s): Hart, Susannah; Murphy, John M. Num Pages: 240 pages, facsimiles. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 156 x 16. Weight in Grams: 481.
Format
Paperback
Publication date
1997
Publisher
Palgrave Macmillan
Edition
1998th Edition
Condition
New
SKU
V9780333659090
ISBN
9780333659090
Paperback
Condition: New

€ 66.49

Hardback. What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. Num Pages: 156 pages, 12 figures, 1 black & white tables. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 241 x 163 x 15. Weight in Grams: 394.
Publisher
Palgrave Macmillan
Number of pages
156
Format
Hardback
Publication date
2012
Edition
2013th Edition
Condition
New
SKU
V9781137285928
ISBN
9781137285928
Hardback
Condition: New

€ 93.56

Paperback. Personal consumption accounts for two thirds of GDP, yet recent economic events haveemphasised our limited ability to translateconsumption patterns into policy. Steven Silveranalyses this understudied area, exploring the network membershipsthat emergefrom our everyday lives, and the consumption patterns these create." Num Pages: 186 pages, biography. BIC Classification: KCB; KCC; KCK; KCS; KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 11. Weight in Grams: 320.
Format
Paperback
Publication date
2012
Publisher
Palgrave Macmillan United Kingdom
Number of pages
186
Condition
New
SKU
V9781349327416
ISBN
9781349327416
Paperback
Condition: New

€ 66.95

Paperback. 'New Mega Trends' predicts the ten trends that will make the greatest impact to business - and our lives - in the future and offers practical advice on how to profit from them. Num Pages: 258 pages, biography. BIC Classification: KFFH; KJM; KJS; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 156 x 314 x 16. Weight in Grams: 356.
Format
Paperback
Publication date
2012
Publisher
Palgrave Macmillan
Edition
1st ed. 2012
Condition
New
SKU
V9781349435470
ISBN
9781349435470
Paperback
Condition: New

€ 66.95

Paperback. Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Num Pages: 312 pages, black & white illustrations. BIC Classification: JHBL; KJC; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 155 x 230 x 24. Weight in Grams: 522.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9781861563071
ISBN
9781861563071
Paperback
Condition: New

€ 37.99
€ 29.90

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