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Sales & marketing
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Sales & marketing
Hardback. The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods. Editor(s): Baxter, Roger; Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 496 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 43. Weight in Grams: 878.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 496
- Condition
- New
- SKU
- V9781780520247
- ISBN
- 9781780520247
Hardback
Condition: New
€ 172.37
€ 172.37
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages, black & white illustrations. BIC Classification: KJSP; KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 124 x 177 x 9. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841124520
- ISBN
- 9781841124520
Paperback
Condition: New
€ 15.99€ 13.65
€ 15.99
€ 13.65
Hardcover. Practical techniques for applying neuroscience and behavior research to attract new customers
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 26. Weight in Grams: 506.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118113363
- ISBN
- 9781118113363
Hardback
Condition: New
€ 27.99€ 21.22
€ 27.99
€ 21.22
Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273727347
- ISBN
- 9780273727347
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
Paperback / so. Num Pages: 242 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 375.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Number of pages
- 242
- Condition
- New
- SKU
- V9783658037550
- ISBN
- 9783658037550
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback. This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long-term business relationships. Editor(s): Skeeter, Sharyn. Num Pages: 206 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 228 x 155 x 14. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9780471503798
- ISBN
- 9780471503798
Paperback
Condition: New
€ 33.99€ 27.11
€ 33.99
€ 27.11
Paperback. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 664 pages, biography. BIC Classification: 3JJPN; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 34. Weight in Grams: 1612.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 664
- Condition
- New
- SKU
- V9783319386775
- ISBN
- 9783319386775
Paperback
Condition: New
€ 200.79
€ 200.79
Hardcover. How to become a trusted resource for consumers in a society of constant manipulation
People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Num Pages: 184 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 20. Weight in Grams: 408.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 184
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118137536
- ISBN
- 9781118137536
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Mikael Karlsson's revision of Rohn Engh's classic text covers everything from choosing a subject to marketing photos the right way to the right people. Readers will benefit from up-to-date advice and brand new interviews with industry experts. Num Pages: 320 pages. BIC Classification: AJ; KJS. Category: (G) General (US: Trade). Dimension: 155 x 229 x 28. Weight in Grams: 540.
- Publisher
- North Light Books
- Format
- Paperback
- Publication date
- 2016
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9781440344350
- ISBN
- 9781440344350
Paperback
Condition: New
€ 30.99€ 20.68
€ 30.99
€ 20.68
paperback. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 23. Weight in Grams: 689.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Edition
- 4., überarb. u. erw. Aufl. 2012. Korr. Nachdruck 2
- Condition
- New
- SKU
- V9783834944696
- ISBN
- 9783834944696
Paperback
Condition: New
€ 53.28
€ 53.28
Hardcover. Num Pages: 256 pages, illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119223009
- ISBN
- 9781119223009
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KCL; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658096786
- ISBN
- 9783658096786
Paperback
Condition: New
€ 77.99
€ 77.99
Hardcover. Lead, Sell, or Get Out of the Way outlines a repeatable process based on a powerful idea: Great sellers lead relationships in precisely the same way that great leaders sell ideas. Manipulation is never part of this formula. To the contrary, a customer-focused mindset is the key to the leadership selling process. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 23. Weight in Grams: 460.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470402184
- ISBN
- 9780470402184
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardcover. Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. Series: Statistics in Practice. Num Pages: 524 pages, Illustrations. BIC Classification: KJSU; PBT; UFM. Category: (P) Professional & Vocational. Dimension: 175 x 252 x 29. Weight in Grams: 914.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 524
- Condition
- New
- SKU
- V9780470971284
- ISBN
- 9780470971284
Hardback
Condition: New
€ 114.29
€ 114.29
Hardback. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Editor(s): Sanchez, Ron; Freiling, Jorg. Series: Research in Competence-based Management. Num Pages: 282 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 15. Weight in Grams: 490. Series: Research in Competence-based Management. 282 pages, Illustrations. Editor(s): Sanchez, Ron; Freiling, Jorg. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Cateogry: (P) Professional & Vocational. BIC Classification: KJM; KJS. Dimension: 235 x 160 x 15. Weight: 490.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Emerald Publishing Limited
- Edition
- 1st Edition
- Number of pages
- 282
- Condition
- New
- SKU
- V9780762312092
- ISBN
- 9780762312092
Hardback
Condition: New
€ 130.40
€ 130.40
Paperback. Series: The Basics. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly. Dimension: 197 x 130 x 21. Weight in Grams: 324.
- Publisher
- Taylor & Francis Ltd
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415675833
- ISBN
- 9780415675833
Paperback
Condition: New
€ 28.63
€ 28.63
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781138282063
- ISBN
- 9781138282063
Paperback
Condition: New
€ 92.62
€ 92.62
Hardcover. * The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital. Series: Wiley Professional Advisory Services. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 161 x 23. Weight in Grams: 614.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470584613
- ISBN
- 9780470584613
Hardback
Condition: New
€ 100.05
€ 100.05
Hardcover. --Reed Holden, founder, Holden Advisors Corp. , www. holdenadvisors. com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 164 x 28. Weight in Grams: 754.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9780471729808
- ISBN
- 9780471729808
Hardback
Condition: New
€ 96.18
€ 96.18
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824482009
- ISBN
- 9783824482009
Paperback
Condition: New
€ 71.87
€ 71.87