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Sales & marketing
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Sales & marketing
Paperback. How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? This book takes you on a tour of the election campaigns of last four decades. Num Pages: 288 pages. BIC Classification: 1DBK; JPVL; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Faber & Faber United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2016
- Edition
- Main
- Condition
- New
- SKU
- V9780571312405
- ISBN
- 9780571312405
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
Paperback. A robust guide to practicing ethnographic research in the private sector. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: JHB; JHMC; KJSM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 340.
- Publisher
- Left Coast Press Inc
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781611323900
- ISBN
- 9781611323900
Paperback
Condition: New
€ 50.29
€ 50.29
Hardback. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. This title analyses the changes in the retail industry and the strategic options now open to companies. Num Pages: 384 pages, Illustrations, plans. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 33. Weight in Grams: 716.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 384
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780749454562
- ISBN
- 9780749454562
Hardback
Condition: New
€ 44.99€ 40.05
€ 44.99
€ 40.05
Hardback. Series: Contributions to Economics. Num Pages: 224 pages, black & white illustrations. BIC Classification: KCF; KCM; KJMV2; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 15. Weight in Grams: 532.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 224
- Condition
- New
- SKU
- V9783319019154
- ISBN
- 9783319019154
Hardback
Condition: New
€ 128.24
€ 128.24
Paperback. Num Pages: 227 pages, biography. BIC Classification: KJC; KJH; KJSM; KJU; KJVS; KNP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349501977
- ISBN
- 9781349501977
Paperback
Condition: New
€ 126.68
€ 126.68
Hardback. Based on research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, this title gives reasons and identifies a Chinese way of international brand management. It is suitable for those who are interested in building successful global brands and for those interested in China and Chinese companies. Series: Contributions to Economics. Num Pages: 370 pages, 41 black & white tables, biography. BIC Classification: KJS; KND. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 22. Weight in Grams: 708.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 370
- Condition
- New
- SKU
- V9783790820294
- ISBN
- 9783790820294
Hardback
Condition: New
€ 234.53
€ 234.53
Paperback. Series: Contributions to Economics. Num Pages: 370 pages, 41 black & white tables, biography. BIC Classification: KJS; KND. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 532.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st ed. Softcover of orig. ed. 2008
- Number of pages
- 370
- Condition
- New
- SKU
- V9783790825497
- ISBN
- 9783790825497
Paperback
Condition: New
€ 228.05
€ 228.05
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 397 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 508.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 397
- Condition
- New
- SKU
- V9783824475292
- ISBN
- 9783824475292
Paperback
Condition: New
€ 73.18
€ 73.18
Paperback. Written against the backdrop of China's influential role in international finance, this book explores the relationship between domestic financial repression and international financial power in the context of the political economy of the developmental state. Series: Global Power Shift. Num Pages: 173 pages, 17 black & white illustrations, 7 black & white tables, biography. BIC Classification: JPS; KCB; KCL; KCP; KFF; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 279.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 173
- Condition
- New
- SKU
- V9783319350417
- ISBN
- 9783319350417
Paperback
Condition: New
€ 126.41
€ 126.41
Paperback. Num Pages: 144 pages, b/w illus & tables. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 252 x 173 x 9. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Select Books Inc United States
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9781590791073
- ISBN
- 9781590791073
Paperback
Condition: New
€ 17.99€ 16.98
€ 17.99
€ 16.98
paperback. Num Pages: 261 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag Germany
- Number of pages
- 261
- Condition
- New
- Edition
- 2009th Edition
- SKU
- V9783834915702
- ISBN
- 9783834915702
Paperback
Condition: New
€ 88.79
€ 88.79
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 467.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834912015
- ISBN
- 9783834912015
Paperback
Condition: New
€ 95.32
€ 95.32
Paperback. Sandra Luthardt untersucht am Beispiel industrieller Markte, welche Faktoren den Verbleib beim bisherigen Anbieter (In-Supplier) bzw. den Wechsel zu einem neuen Anbieter (Out-Supplier) beeinflussen. Der Fokus wird dabei auf den Prozess der Anbietersuche gerichtet, welcher fur die Entscheidung uber einen Anbieterwechsel vorentscheidend ist." Series: Business-to-Business-Marketing. Num Pages: 273 pages, 12 black & white illustrations, 45 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 273
- Condition
- New
- SKU
- V9783824479559
- ISBN
- 9783824479559
Paperback
Condition: New
€ 77.45
€ 77.45
Paperback. Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? And do the members show a higher level of customer retention as those non-member? In her study, the author derives a set of behavioral attributes relevant for brand-community members. Num Pages: 292 pages, 33 black & white illustrations, 49 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9783834940544
- ISBN
- 9783834940544
Paperback
Condition: New
€ 66.70
€ 66.70
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 10. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658050290
- ISBN
- 9783658050290
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback / so. Series: Werbe- Und Markenforschung. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834928436
- ISBN
- 9783834928436
Paperback
Condition: New
€ 77.87
€ 77.87
Paperback / so. Ausgehend von der strategischen Grundorientierung der Unternehmen analysiert Sandra Schwarz die Ausgestaltung der markt- und beschaffungsseitigen Wertschopfungsaktivitaten sowie der Fuhrung bei international agierenden Handelsunternehmen." Series: Handel Und Internationales Marketing / Retailing and Interna. Num Pages: 347 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 537.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 347
- Condition
- New
- SKU
- V9783834914910
- ISBN
- 9783834914910
Paperback
Condition: New
€ 106.20
€ 106.20
Paperback / so. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834924612
- ISBN
- 9783834924612
Paperback
Condition: New
€ 77.67
€ 77.67
Hardcover. The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen. Num Pages: 262 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 256 x 182 x 21. Weight in Grams: 636.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 262
- Condition
- New
- SKU
- V9780471958239
- ISBN
- 9780471958239
Hardback
Condition: New
€ 47.73
€ 47.73