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Sales & marketing
Results 2441 - 2460 of 3941
Sales & marketing
Hardback. Hidden Champions in CEE and Turkey Editor(s): McKiernan, Peter; Purg, Danica. Num Pages: 447 pages, 5 black & white illustrations, 41 black & white tables, biography. BIC Classification: KCP; KJC; KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 242 x 167 x 30. Weight in Grams: 780.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 447
- Condition
- New
- SKU
- V9783642405037
- ISBN
- 9783642405037
Hardback
Condition: New
€ 130.02
€ 130.02
Paperback. Anhand einer Simulationsstudie vergleicht Sonja Gensler die Conjoint-Analyse und die Choice-Based-Conjoint-Analyse als Methoden zur Erfassung und Analyse von Konsumentenpraferenzen und untersucht die Moglichkeiten zur Berucksichtigung heterogener Praferenzen durch Finite-Mixture-Modelle und hierarchische Bayes-Modelle." Series: Beitrage Zur Betriebswirtschaftlichen Forschung. Num Pages: 333 pages, 5 black & white illustrations, 69 black & white tables. BIC Classification: KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 439.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 333
- Condition
- New
- SKU
- V9783824491179
- ISBN
- 9783824491179
Paperback
Condition: New
€ 89.03
€ 89.03
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834910622
- ISBN
- 9783834910622
Paperback
Condition: New
€ 89.35
€ 89.35
Paperback. ". fascinating. Like Malcolm Gladwell on speed. " -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru. Num Pages: 424 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 196 x 128 x 23. Weight in Grams: 452.
- Publisher
- John Wiley & Sons Inc London
- Format
- Paperback
- Publication date
- 2009
- Edition
- First Updated
- Condition
- New
- SKU
- V9780470744598
- ISBN
- 9780470744598
Paperback
Condition: New
€ 17.99€ 15.56
€ 17.99
€ 15.56
Paperback / so. Editor(s): Rennhak, Carsten. Num Pages: 297 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 297
- Condition
- New
- SKU
- V9783835004009
- ISBN
- 9783835004009
Paperback
Condition: New
€ 105.67
€ 105.67
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 215 x 151 x 12. Weight in Grams: 226.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658054397
- ISBN
- 9783658054397
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback / so. Series: Essentials. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: JFD; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 4. Weight in Grams: 91.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658076900
- ISBN
- 9783658076900
Paperback
Condition: New
€ 23.70
€ 23.70
Hardcover. Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking. Num Pages: 128 pages, 75 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 186 x 104 x 15. Weight in Grams: 230.
- Publisher
- Thames and Hudson Ltd
- Number of pages
- 128
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780500517246
- ISBN
- 9780500517246
Hardback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Paperback. Based on Steve Martin's proven sales program, Heavy Hitter Selling shows readers how to improve their sales success using nothing more than their voices and their senses. The result of Martin's twenty-year career, including thousands of sales calls, this book presents practical solutions and proven tactics for better selling. Num Pages: 384 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 29. Weight in Grams: 488.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471787006
- ISBN
- 9780471787006
Paperback
Condition: New
€ 23.99€ 19.38
€ 23.99
€ 19.38
Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 228 x 15. Weight in Grams: 336.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650740
- ISBN
- 9781632650740
Paperback
Condition: New
€ 17.99€ 17.03
€ 17.99
€ 17.03
Hardback. Health and Wellness Tourism Editor(s): Peris Ortiz, Marta; Alvarez-Garcia, Jose. Num Pages: 191 pages, 10 black & white illustrations, 18 colour illustrations, 48 black & white tables, biograp. BIC Classification: KCP; KJSM; KNSG. Category: (P) Professional & Vocational. Dimension: 244 x 159 x 11. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 191
- Condition
- New
- SKU
- V9783319114897
- ISBN
- 9783319114897
Hardback
Condition: New
€ 160.85
€ 160.85
Paperback. Editor(s): Peris Ortiz, Marta; Alvarez-Garcia, Jose. Num Pages: 191 pages, 10 black & white illustrations, 18 colour illustrations, 48 black & white tables, biograp. BIC Classification: KCP; KJSM; KNS; MBNH2. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 302.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 191
- Condition
- New
- SKU
- V9783319385259
- ISBN
- 9783319385259
Paperback
Condition: New
€ 159.71
€ 159.71
Paperback. Num Pages: 200 pages. BIC Classification: KJSP; MBP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 158 x 233 x 11. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9780415613316
- ISBN
- 9780415613316
Paperback
Condition: New
€ 57.94
€ 57.94
Paperback. Series: HBR's 10 Must Reads. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 210 x 138 x 15. Weight in Grams: 250.
- Publisher
- Harvard Business Review Press
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781422189887
- ISBN
- 9781422189887
Paperback
Condition: New
€ 23.99€ 23.35
€ 23.99
€ 23.35
Paperback. An exploration of Friedrich Hayek's contribution to the foundation of behavioural economics, and how his work interacted with and complemented that of his contemporaries. Chapters include detailed discussions of the concept of rationality, psychology and Hayek's philosophical theories as well as the historical context in which he lived and worked. Editor(s): Frantz, Roger; Leeson, Robert. Series: Archival Insights into the Evolution of Economics. Num Pages: 366 pages, biography. BIC Classification: JML; KCA; KCK; KCZ; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 366
- Condition
- New
- SKU
- V9781349336838
- ISBN
- 9781349336838
Paperback
Condition: New
€ 127.82
€ 127.82
Hardcover. The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been. Num Pages: 213 pages, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational. Dimension: 240 x 160 x 17. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Number of pages
- 216
- Condition
- New
- SKU
- V9780230203235
- ISBN
- 9780230203235
Hardback
Condition: New
€ 67.19
€ 67.19
Harnessing Place Branding through Cultural Entrepreneurship
. Ed(S): Lemmetyinen, Arja; Hakala, Ulla
paperback. This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities. Editor(s): Lemmetyinen, Arja; Hakala, Ulla. Num Pages: 292 pages, biography. BIC Classification: KC; KJC; KJH; KJS; KJVS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 17. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 292
- Condition
- New
- Edition
- 1st ed. 2015
- SKU
- V9781349499434
- ISBN
- 9781349499434
Paperback
Condition: New
€ 138.25
€ 138.25
paperback. Series: Fokus Dienstleistungsmarketing. Num Pages: 211 pages, black & white illustrations, bibliography. BIC Classification: KFF; KJC; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitätsverlag United States
- Number of pages
- 211
- Condition
- New
- Edition
- 1996th Edition
- SKU
- V9783824463336
- ISBN
- 9783824463336
Paperback
Condition: New
€ 60.48
€ 60.48
paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJH; KJM; KJS. Category: (G) General (US: Trade). Dimension: 245 x 172 x 21. Weight in Grams: 670.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 2., vollst. überarb. und erw. Aufl. 2012 2012
- Condition
- New
- SKU
- V9783834934246
- ISBN
- 9783834934246
Paperback
Condition: New
€ 63.10
€ 63.10
Paperback. BIC Classification: KJS. Dimension: 240 x 168. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Fachmedien Wiesbaden
- Condition
- New
- SKU
- V9783658090524
- ISBN
- 9783658090524
Paperback
Condition: New
€ 39.30
€ 39.30