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Sales & marketing

Results 1241 - 1260 of 3874

Sales & marketing

Paperback. A robust guide to practicing ethnographic research in the private sector. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: JHB; JHMC; KJSM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 340.
Publisher
Left Coast Press Inc
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781611323900
ISBN
9781611323900
Paperback
Condition: New

€ 50.29

Hardcover. Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed. Num Pages: 217 pages, biography. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 167 x 18. Weight in Grams: 488.
Format
Hardback
Publication date
2008
Publisher
Palgrave Macmillan
Number of pages
224
Condition
New
SKU
V9780230205840
ISBN
9780230205840
Hardback
Condition: New

€ 78.23

Paperback. PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Num Pages: 368 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 239 x 189 x 20. Weight in Grams: 714.
Format
Paperback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9781405144087
ISBN
9781405144087
Paperback
Condition: New

€ 54.07

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSP; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473610293
ISBN
9781473610293
Paperback
Condition: New

€ 15.99
€ 11.92

Paperback. Series: Books Mean Business. Num Pages: 57 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 148 x 108 x 6. Weight in Grams: 62.
Publisher
Hothive Books United Kingdom
Number of pages
57
Format
Paperback
Publication date
2009
Condition
New
SKU
V9781906316433
ISBN
9781906316433
Paperback
Condition: New

€ 8.99
€ 7.94

Paperback. In the UK's climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. This title offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. Series: PR in Practice. Num Pages: 320 pages, illustrations. BIC Classification: KJSP; KNV. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 17. Weight in Grams: 496.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
320
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749466169
ISBN
9780749466169
Paperback
Condition: New

€ 46.99
€ 42.16

Paperback. Let's face it, dealing with customers isn't easy. They aren't always right or even pleasant but knowing the right words to use can make the difference. This book shares over 700 phrases and scripts that have been proven time and again to defuse even difficult interactions. It makes easy for readers to confidently deliver satisfaction to customer. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 224 x 149 x 19. Weight in Grams: 496.
Format
Paperback
Publication date
2012
Publisher
AMACOM
Number of pages
304
Condition
New
SKU
V9780814420324
ISBN
9780814420324
Paperback
Condition: New

€ 21.99
€ 20.13

Paperback. This book presents innovative theoretical and empirical approaches aimed at increasing our understanding of the shift of power from traditional industrial countries to emerging powers. The main focus of coverage is international security, trade and production. Editor(s): Fels, Enrico; Kremer, Jan-Frederik; Kronenberg, Katharina. Series: Global Power Shift. Num Pages: 340 pages, 9 black & white tables, biography. BIC Classification: JPA; JPS; KCL; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 522.
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
340
Condition
New
SKU
V9783642446610
ISBN
9783642446610
Paperback
Condition: New

€ 128.24

Paperback / so. Series: Sozialwissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: JHB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277.
Format
Paperback
Publication date
2002
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824444953
ISBN
9783824444953
Paperback
Condition: New

€ 71.51

Paperback. Num Pages: 324 pages, 3 black & white illustrations, biography. BIC Classification: HBTQ; JF; JPA; KJM; KJS; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 416.
Format
Paperback
Publication date
2003
Publisher
Palgrave Macmillan United Kingdom
Edition
Softcover reprint of the original 1st ed. 2003
Number of pages
324
Condition
New
SKU
V9781349387670
ISBN
9781349387670
Paperback
Condition: New

€ 149.83

Hardback. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
246
Format
Hardback
Publication date
2000
Edition
3rd Edition
Condition
New
SKU
V9780071359160
ISBN
9780071359160
Hardback
Condition: New

€ 30.99
€ 22.07

Paperback. Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Num Pages: 224 pages. BIC Classification: KJC; KJP; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 203 x 134 x 13. Weight in Grams: 222.
Publisher
McGraw-Hill Education - Europe
Number of pages
213
Format
Paperback
Publication date
2001
Edition
2nd ed.
Condition
New
SKU
V9780071373586
ISBN
9780071373586
Paperback
Condition: New

€ 24.99
€ 21.13

paperback. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: 368 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 467.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Edition
2007th Edition
Number of pages
368
Condition
New
SKU
V9783835008205
ISBN
9783835008205
Paperback
Condition: New

€ 89.83

paperback. Series: Marken- Und Produktmanagement. Num Pages: 435 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 605.
Format
Paperback
Publication date
2013
Publisher
Gabler Verlag United States
Edition
2. Aufl. 2013
Number of pages
435
Condition
New
SKU
V9783834945723
ISBN
9783834945723
Paperback
Condition: New

€ 90.07

Paperback.
Format
Paperback
Publication date
2009
Publisher
Penguin Putnam Inc United States
Edition
Reprint
Number of pages
235
Condition
New
SKU
V9780399533617
ISBN
9780399533617
Paperback
Condition: New

€ 17.99
€ 15.86

Paperback / so. Editor(s): Czerwick, Edwin. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: GTC; JFD; JP; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 544.
Format
Paperback
Publication date
2013
Publisher
Springer vs United States
Condition
New
SKU
V9783658010157
ISBN
9783658010157
Paperback
Condition: New

€ 73.28

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 259.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834931702
ISBN
9783834931702
Paperback
Condition: New

€ 77.10

Hardback. Num Pages: 235 pages, 31 black & white illustrations, biography. BIC Classification: GTC; JPA; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 437.
Format
Hardback
Publication date
2016
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
235
Condition
New
SKU
V9783658135508
ISBN
9783658135508
Hardback
Condition: New

€ 66.78

Hardback. Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere. Series: Palgrave Studies in Political Marketing and Management. Num Pages: 150 pages, biography. BIC Classification: 1MBF; JPL; JPVL; KJSP. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 21. Weight in Grams: 344.
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Number of pages
150
Condition
New
SKU
V9781137580283
ISBN
9781137580283
Hardback
Condition: New

€ 72.46

Hardcover. The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 157 x 22. Weight in Grams: 426.
Format
Hardback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780470260357
ISBN
9780470260357
Hardback
Condition: New

€ 30.99
€ 24.17

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