Sales & marketing
Results 301 - 320 of 2715
Sales & marketing
The Political Role of Corporate Citizens. An Interdisciplinary Approac...
Svedberg Helgesson, Karin. Ed(S): Morth, Ulri...
Paperback. This volume provides an interdisciplinary analysis on the political role of corporations in society by using the analytical device of corporate citizenship. It questions what ideas on corporate citizenship may say about the ongoing publicization of the corporation and the implications of these developments for the public domain and welfare state. Editor(s): Morth, Ulrika. Series: Palgrave Studies in Citizenship. Num Pages: 229 pages, biography. BIC Classification: JFFS; JHB; JPS; KCP; KJG; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 229
- Condition
- New
- SKU
- V9781349439423
- ISBN
- 9781349439423
Paperback
Condition: New
€ 66.41
€ 66.41
Hardback. Num Pages: 192 pages. BIC Classification: 1KBB; AMVD; GBC; HBJK; KJS. Category: (G) General (US: Trade). Dimension: 210 x 274 x 17. Weight in Grams: 201.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Addax Publishing Group,U.S. United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9781886110199
- ISBN
- 9781886110199
Hardback
Condition: New
€ 38.99€ 36.11
€ 38.99
€ 36.11
hardcover. Num Pages: 229 pages, biography. BIC Classification: KCL; KCP; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 23. Weight in Grams: 465.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Palgrave Macmillan United States
- Number of pages
- 229
- Condition
- New
- Edition
- 1999th Edition
- SKU
- V9780312218331
- ISBN
- 9780312218331
Hardback
Condition: New
€ 195.60
€ 195.60
Hardcover. Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 159 x 24. Weight in Grams: 704.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 348
- Format
- Hardback
- Publication date
- 2004
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470860823
- ISBN
- 9780470860823
Hardback
Condition: New
€ 34.99€ 25.48
€ 34.99
€ 25.48
Hardcover. The Physics of Brand is an exploration of how brands evolve in time and space. Num Pages: 192 pages, 90 colour illustrations. BIC Classification: AKC; KJS. Category: (G) General (US: Trade). Dimension: 213 x 261 x 18. Weight in Grams: 824.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- HOW Books
- Condition
- New
- SKU
- V9781440342677
- ISBN
- 9781440342677
Hardback
Condition: New
€ 35.99€ 31.49
€ 35.99
€ 31.49
paperback. This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Num Pages: 298 pages, biography. BIC Classification: JPA; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1990
- Number of pages
- 298
- Condition
- New
- SKU
- V9781349103546
- ISBN
- 9781349103546
Paperback
Condition: New
€ 67.04
€ 67.04
Paperback. .
- Publisher
- HarperBusiness
- Format
- Paperback
- Publication date
- 2005
- Edition
- Reprint
- Condition
- New
- SKU
- V9780060570156
- ISBN
- 9780060570156
Paperback
Condition: New
€ 14.99€ 12.49
€ 14.99
€ 12.49
Paperback. This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory. Num Pages: 160 pages, b/w illustrations. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126. .
- Publisher
- Little, Brown Book Group United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781472136077
- ISBN
- 9781472136077
Paperback
Condition: New
€ 14.99€ 11.81
€ 14.99
€ 11.81
Paperback. Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJSA; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 550.
- Publisher
- NTC Publishing Group,U.S. United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2003
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780658020995
- ISBN
- 9780658020995
Paperback
Condition: New
€ 30.99€ 22.64
€ 30.99
€ 22.64
Hardcover. Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 28. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470051054
- ISBN
- 9780470051054
Hardback
Condition: New
€ 37.99€ 30.53
€ 37.99
€ 30.53
Paperback. Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? This title shows you how to protect those crucial accounts that you can't afford to lose. It describes a process that helps to improve your most important business relationships. Num Pages: 192 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 155 x 231 x 14. Weight in Grams: 306.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749462901
- ISBN
- 9780749462901
Paperback
Condition: New
€ 36.59
€ 36.59
Paperback. Rejecting manipulative tactics and emphasizing "process", this book presents the idea of selling as a joint venture and introduces the influential concept of 'Win-Win'. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 231 x 21. Weight in Grams: 442.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Revised
- Condition
- New
- SKU
- V9780749462949
- ISBN
- 9780749462949
Paperback
Condition: New
€ 36.19
€ 36.19
Paperback. Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Num Pages: 512 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 190 x 26. Weight in Grams: 976.
- Publisher
- Kogan Page Ltd
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2012
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780749465155
- ISBN
- 9780749465155
Paperback
Condition: New
€ 53.47
€ 53.47
Hardback. A guide providing hands-on value to frontline salespeople as well as sales managers and executives. It shows how to streamline the sales process by understanding buyers, their situations and their needs; supplying mutually defined solutions to customers' recognized problems; gaining access to decision makers; and controlling the buying process. Num Pages: 300 pages, 90 charts, tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 193 x 28. Weight in Grams: 820.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 300
- Format
- Hardback
- Publication date
- 2003
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780071435390
- ISBN
- 9780071435390
Hardback
Condition: New
€ 37.99€ 34.23
€ 37.99
€ 34.23
Hardback. Retailers have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. They're struggling with profit-sapping supply chain problems. This book explains how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins. Num Pages: 272 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 164 x 23. Weight in Grams: 488.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2010
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781422110577
- ISBN
- 9781422110577
Hardback
Condition: New
€ 41.99€ 35.06
€ 41.99
€ 35.06
Paperback. The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 230 x 287 x 23. Weight in Grams: 366.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119272427
- ISBN
- 9781119272427
Paperback
Condition: New
€ 21.99€ 17.59
€ 21.99
€ 17.59
Hardcover. A top social media guru shares the secrets to expanding your business through relationships
People have always done business with people they know, like, and trust. That's the essence of "relationship marketing. " Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Num Pages: 238 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 462.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 238
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118063064
- ISBN
- 9781118063064
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Paperback. A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Num Pages: 352 pages, Illustrations, forms. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 259 x 178 x 25. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471080145
- ISBN
- 9780471080145
Paperback
Condition: New
€ 34.99€ 27.71
€ 34.99
€ 27.71
Hardcover. An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Num Pages: 234 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 23. Weight in Grams: 446.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 234
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118206676
- ISBN
- 9781118206676
Hardback
Condition: New
€ 27.99€ 22.82
€ 27.99
€ 22.82
Paperback. Based on interviews with entrepreneurs, professionals and regional party cadres' from a range of age groups, this book argues that Western class categories do not directly apply to China and that the Chinese new middle class is distinguished more by socio-cultural than by economic factors. Series: Frontiers of Globalization. Num Pages: 237 pages, biography. BIC Classification: JFF; JFFS; JHB; KCP; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 237
- Condition
- New
- SKU
- V9781349346455
- ISBN
- 9781349346455
Paperback
Condition: New
€ 66.60
€ 66.60