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Sales & marketing

Lucy Kimbell - The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations - 9789063693534 - V9789063693534 29%OFF

The Service Innovation Handbook: Action-oriented Creative Thinking Too...

Lucy Kimbell

Paperback. Presents an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. It introduces specific methods, reviews their strengths and limitations. Num Pages: 240 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 190 x 240 x 21. Weight in Grams: 730.
Publisher
BIS Publishers
Format
Paperback
Publication date
2015
Condition
New
SKU
V9789063693534
ISBN
9789063693534
Paperback
Condition: New

€ 41.99
€ 29.98

Book details
Jim Holden - The Selling Fox - 9780471061809 - V9780471061809 23%OFF

The Selling Fox

Jim Holden

Hardcover. This is a follow-up to the author's successful Power Base Selling. It provides step-by-step guidance and instruction for defeating your sales competition and offers tips on ranking sales opportunities, identifying accounts worth pursuing, establishing personal credibility, and more. Num Pages: 240 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 163 x 23. Weight in Grams: 540.
Publisher
John Wiley and Sons Ltd United States
Number of pages
240
Format
Hardback
Publication date
2002
Edition
1st Edition
Condition
New
SKU
V9780471061809
ISBN
9780471061809
Hardback
Condition: New

€ 41.99
€ 32.41

Book details
Lawrence Ellyard - The Secrets of Spiritual Marketing - 9781846942242 - V9781846942242 17%OFF

The Secrets of Spiritual Marketing

Lawrence Ellyard

Paperback. Offers various things you need to know about advertising and marketing your natural therapy business. This book provides proven marketing tools that can enable you to reach those who can truly benefit from your talents. By using these marketing secrets, it helps you to make more money doing what you love. Num Pages: 240 pages. BIC Classification: KJS; KNS; VXH. Category: (G) General (US: Trade). Dimension: 216 x 147 x 15. Weight in Grams: 194.
Format
Paperback
Publication date
2009
Publisher
John Hunt Publishing United Kingdom
Number of pages
240
Condition
New
SKU
V9781846942242
ISBN
9781846942242
Paperback
Condition: New

€ 27.99
€ 23.30

Book details
D. Forbes - The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy - 9781137502032 - V9781137502032 18%OFF

The Science of Why: Decoding Human Motivation and Transforming Marketi...

D. Forbes

Hardback. In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations. Num Pages: 263 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 248 x 161 x 29. Weight in Grams: 434.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9781137502032
ISBN
9781137502032
Hardback
Condition: New

€ 53.99
€ 44.51

Book details
Gianluigi . Ed(S): Guido - The Salience of Marketing Stimuli. An Incongruity-Salience Hypothesis on Consumer Awareness. - 9780792373247 - V9780792373247

The Salience of Marketing Stimuli. An Incongruity-Salience Hypothesis ...

Gianluigi . Ed(S): Guido

hardcover. Presents a theoretical approach for enhancing consumer processing and memory of marketing communication. This book is suitable for academic scholars, and also for marketers who plan ad campaigns and launch new products. Editor(s): Guido, Gianluigi. Num Pages: 296 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 19. Weight in Grams: 631.
Format
Hardback
Publication date
2001
Publisher
Kluwer Academic Publishers United States
Edition
2001st Edition
Number of pages
296
Condition
New
SKU
V9780792373247
ISBN
9780792373247
Hardback
Condition: New

€ 202.05

Book details
Suzanne M. Paling - The Sales Leader´s Problem Solver: Practical Solutions to Conquer Management Mess-Ups, Handle Difficult Sales Reps, and Make the Most of Every Opportunity - 9781632650702 - V9781632650702

The Sales Leader´s Problem Solver: Practical Solutions to Conquer Man...

Suzanne M. Paling

Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 154 x 228 x 35. Weight in Grams: 416.
Publisher
Red Wheel/Weiser
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781632650702
ISBN
9781632650702
Paperback
Condition: New

€ 19.99
€ 19.91

Book details
Richard White - The Sales Coach: Teach Yourself - 9781444796155 - V9781444796155 25%OFF

The Sales Coach: Teach Yourself

Richard White

Paperback. Your personalized guide to sales and selling. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 189 x 15. Weight in Grams: 438.
Format
Paperback
Publication date
2015
Publisher
John Murray Press
Edition
1st Edition
Condition
New
SKU
V9781444796155
ISBN
9781444796155
Paperback
Condition: New

€ 17.99
€ 13.51

Book details
Graham Yemm - The Sales Book: How to Drive Sales, Manage a Sales Team and Deliver Results - 9780273792918 - V9780273792918

The Sales Book: How to Drive Sales, Manage a Sales Team and Deliver Re...

Graham Yemm

Paperback. .
Format
Paperback
Publication date
2014
Publisher
FT Publishing International
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780273792918
ISBN
9780273792918
Paperback
Condition: New

€ 20.80

Book details
Jeffrey H. Gitomer - The Sales Bible, New Edition: The Ultimate Sales Resource - 9781118985816 - V9781118985816 5%OFF

The Sales Bible, New Edition: The Ultimate Sales Resource

Jeffrey H. Gitomer

Paperback. The Sales Bible softbound NEW EDITION WITH SOCIAL MEDIA ANSWERS

Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work every day, in real-world selling situations. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 153 x 229 x 14. Weight in Grams: 596.

Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781118985816
ISBN
9781118985816
Paperback
Condition: New

€ 21.00
€ 20.00

Book details
Mark Roberge - The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million - 9781119047070 - V9781119047070 18%OFF

The Sales Acceleration Formula: Using Data, Technology, and Inbound Se...

Mark Roberge

Hardcover. Use data, technology, and inbound selling to build a remarkable team and accelerate sales

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 237 x 25. Weight in Grams: 398.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119047070
ISBN
9781119047070
Hardback
Condition: New

€ 27.99
€ 22.98

Book details
Christopher Saunders - The Role of Competition in Economic Transition - 9781349228355 - V9781349228355

The Role of Competition in Economic Transition

Christopher Saunders

Paperback. Series: European Economic Interaction and Integration Workshop Papers. Num Pages: 257 pages, biography. BIC Classification: KCM; KCP; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 399.
Format
Paperback
Publication date
1993
Publisher
Palgrave Macmillan United Kingdom
Number of pages
257
Condition
New
SKU
V9781349228355
ISBN
9781349228355
Paperback
Condition: New

€ 128.35

Book details
Craig Dempster - The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms - 9781119059721 - V9781119059721 19%OFF

The Rise of the Platform Marketer: Performance Marketing with Google, ...

Craig Dempster

Hardback. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. Num Pages: 240 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 238 x 25. Weight in Grams: 422.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119059721
ISBN
9781119059721
Hardback
Condition: New

€ 36.99
€ 29.86

Book details
Ben Simpfendorfer - The Rise of the New East. Business Strategies for Success in a World of Increasing Complexity. - 9781349475179 - V9781349475179

The Rise of the New East. Business Strategies for Success in a World o...

Ben Simpfendorfer

Paperback. Influential author and "Financial Times "columnist Ben Simpfendorfer on the next generation of thinking on the East, and how business leaders can operate in a world in which there is no East and West " Num Pages: 247 pages, biography. BIC Classification: KCL; KCS; KJC; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 373.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
247
Condition
New
SKU
V9781349475179
ISBN
9781349475179
Paperback
Condition: New

€ 36.63

Book details
Paperblanks - The Rise of Marketing and Market Research (Worlds of Consumption) - 9780230341067 - V9780230341067

The Rise of Marketing and Market Research (Worlds of Consumption)

Paperblanks

Hardcover. This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship. Editor(s): Berghoff, Hartmut; Scranton, Philip; Spiekermann, Uwe. Series: Worlds of Consumption. Num Pages: 321 pages, biography. BIC Classification: HBT; KJS. Category: (P) Professional & Vocational. Dimension: 221 x 151 x 23. Weight in Grams: 506.
Format
Hardback
Publication date
2012
Publisher
Palgrave Macmillan
Number of pages
326
Condition
New
SKU
V9780230341067
ISBN
9780230341067
Hardback
Condition: New

€ 67.49

Book details
P. . Ed(S): Kitchen - The Rhetoric and Reality of Marketing. An International Managerial Approach. - 9781349431342 - V9781349431342

The Rhetoric and Reality of Marketing. An International Managerial App...

P. . Ed(S): Kitchen

Paperback. Editor(s): Kitchen, P. Num Pages: 221 pages, biography. BIC Classification: CB; KCL; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2003
Publisher
Palgrave Macmillan United Kingdom
Edition
Softcover reprint of the original 1st ed. 2003
Number of pages
221
Condition
New
SKU
V9781349431342
ISBN
9781349431342
Paperback
Condition: New

€ 127.60

Book details
Sami Finne - The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies - 9780749454562 - V9780749454562 9%OFF

The Retail Value Chain: How to Gain Competitive Advantage through Effi...

Sami Finne

Hardback. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. This title analyses the changes in the retail industry and the strategic options now open to companies. Num Pages: 384 pages, Illustrations, plans. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 33. Weight in Grams: 716.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
384
Format
Hardback
Publication date
2008
Condition
New
SKU
V9780749454562
ISBN
9780749454562
Hardback
Condition: New

€ 43.99
€ 40.05

Book details
Doug Stephens - The Retail Revival: Reimagining Business for the New Age of Consumerism - 9781118489673 - V9781118489673 12%OFF

The Retail Revival: Reimagining Business for the New Age of Consumeris...

Doug Stephens

Hardcover.

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 150 x 21. Weight in Grams: 404.

Publisher
John Wiley & Sons Inc United States
Number of pages
272
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118489673
ISBN
9781118489673
Hardback
Condition: New

€ 20.99
€ 18.45

Book details
Jennifer Janson - The Reputation Playbook - 9780857193551 - V9780857193551 24%OFF

The Reputation Playbook

Jennifer Janson

Paperback. Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building. Num Pages: 238 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 140 x 215 x 18. Weight in Grams: 324.
Publisher
Harriman House Publishing
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780857193551
ISBN
9780857193551
Paperback
Condition: New

€ 26.99
€ 20.61

Book details
Alessandro Gandini - The Reputation Economy: Understanding Knowledge Work in Digital Society - 9781137561053 - V9781137561053

The Reputation Economy: Understanding Knowledge Work in Digital Societ...

Alessandro Gandini

Hardback. Num Pages: 131 pages, 5 black & white illustrations, biography. BIC Classification: KJL; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 319.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9781137561053
ISBN
9781137561053
Hardback
Condition: New

€ 77.83

Book details
Tricia Sheffield - The Religious Dimensions Of Advertising - 9781349535453 - V9781349535453

The Religious Dimensions Of Advertising

Tricia Sheffield

Paperback. This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems. Series: Religion/Culture/Critique. Num Pages: 206 pages, biography. BIC Classification: HRA; HRAB; HRAM; JFC; KJS. Category: (G) General (US: Trade). Dimension: 142 x 281 x 17. Weight in Grams: 268.
Format
Paperback
Publication date
2006
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2006
Number of pages
206
Condition
New
SKU
V9781349535453
ISBN
9781349535453
Paperback
Condition: New

€ 67.17

Book details
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