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Sales & marketing

Results 321 - 340 of 1315

Sales & marketing

Paperback. Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Num Pages: 360 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 192 x 246 x 19. Weight in Grams: 618.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781118556849
ISBN
9781118556849
Paperback
Condition: New

€ 52.45

Paperback. Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit. Num Pages: 176 pages, 17 black & white illustrations, 5 black & white tables, 17 black & white line drawings. BIC Classification: KJMB; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 157 x 9. Weight in Grams: 282.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
176
Format
Paperback
Publication date
2013
Edition
0th Edition
Condition
New
SKU
V9780415667951
ISBN
9780415667951
Paperback
Condition: New

€ 59.54

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Edition
5th Edition
Condition
New
SKU
V9781138282063
ISBN
9781138282063
Paperback
Condition: New

€ 91.37

Paperback. .
Publisher
Longman Higher Education Division (a Pearson
Format
Paperback
Publication date
1996
Condition
New
SKU
V9780004990378
ISBN
9780004990378
Paperback
Condition: New

€ 100.56
€ 63.42

Paperback. Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject. Num Pages: 968 pages, Illustrations. BIC Classification: 1D; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 248 x 36. Weight in Grams: 1608.
Publisher
Pearson Education Limited United Kingdom
Number of pages
968
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9780273737872
ISBN
9780273737872
Paperback
Condition: New

€ 105.94

Hardcover. Num Pages: 256 pages, illustrations. BIC Classification: KFFM; KJS. Category: (G) General (US: Trade). Dimension: 185 x 234 x 21. Weight in Grams: 584.
Publisher
Kaplan Publishing
Number of pages
256
Format
Hardback
Publication date
2000
Edition
0th Edition
Condition
New
SKU
V9780793136643
ISBN
9780793136643
Hardback
Condition: New

€ 43.86

Hardcover. How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 211 x 212 x 19. Weight in Grams: 610.
Publisher
John Wiley & Sons Inc United States
Number of pages
256
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118823286
ISBN
9781118823286
Hardback
Condition: New

€ 31.99
€ 24.96

Hardcover. Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter. ' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 30. Weight in Grams: 470.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470068342
ISBN
9780470068342
Hardback
Condition: New

€ 25.99
€ 19.45

Paperback. A guide to produce effective marketing communications in a world of consumers empowered by digital technology. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (G) General (US: Trade). Dimension: 232 x 157 x 13. Weight in Grams: 416.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9780749471088
ISBN
9780749471088
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 191 x 140 x 25. Weight in Grams: 416.
Format
Paperback
Publication date
2005
Publisher
Adams Media Corporation United States
Number of pages
272
Condition
New
SKU
V9781593373764
ISBN
9781593373764
Paperback
Condition: New

€ 20.99
€ 19.10

Paperback. Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. Num Pages: 208 pages. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 23. Weight in Grams: 386.
Format
Paperback
Publication date
2016
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
SKU
V9780745664828
ISBN
9780745664828
Paperback
Condition: New

€ 24.66

Hardcover. Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. Num Pages: 208 pages. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 238 x 158 x 24. Weight in Grams: 512.
Format
Hardback
Publication date
2016
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
Edition
1st Edition
SKU
V9780745664811
ISBN
9780745664811
Hardback
Condition: New

€ 72.40

Hardcover. The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. Series: Bloomberg. Num Pages: 208 pages, Illustrations, ports. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 149 x 20. Weight in Grams: 372.
Format
Hardback
Publication date
2011
Publisher
Bloomberg Press United States
Edition
2nd Edition
Number of pages
208
Condition
New
SKU
V9781118004449
ISBN
9781118004449
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research. Num Pages: 432 pages, black & white tables, figures. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 239 x 171 x 25. Weight in Grams: 756.
Publisher
SAGE Publications Inc United Kingdom
Number of pages
432
Format
Paperback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9781412911221
ISBN
9781412911221
Paperback
Condition: New

€ 70.04

Hardcover. Now--America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End, are "catalog companies," earning a major percentage of their profits through catalog sales. Num Pages: 288 pages, Ill. BIC Classification: KJS; KJVS; KNPR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 164 x 24. Weight in Grams: 567.
Publisher
John Wiley and Sons Ltd United States
Number of pages
288
Format
Hardback
Publication date
1990
Edition
1st Edition
Condition
New
SKU
V9780471508168
ISBN
9780471508168
Hardback
Condition: New

€ 49.99
€ 38.93

Paperback. Thousands of products that are successfully developed and marketed domestically never realize the potential they have in the foreign market. The information provided in this guide enables business people to gain access to previously unreachable foreign markets. Num Pages: 272 pages, forms. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 15. Weight in Grams: 408.
Format
Paperback
Publication date
1995
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471110590
ISBN
9780471110590
Paperback
Condition: New

€ 41.99
€ 32.33

Hardcover. From the source you trust most-everything you need to start up, grow, and prosper in international trade. If you're excited by the opportunities you see in international trade but nervous about facing a world of problems you don't understand, you've come to the right place. Series: Entrepreneur Magazine. Num Pages: 256 pages, Illustrations, forms. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 162 x 25. Weight in Grams: 564.
Format
Hardback
Publication date
1995
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471110583
ISBN
9780471110583
Hardback
Condition: New

€ 94.65
€ 78.49

Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 144 x 217 x 11. Weight in Grams: 288.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Australia Ltd Australia
Number of pages
224
Condition
New
SKU
V9780730304784
ISBN
9780730304784
Paperback
Condition: New

€ 27.99
€ 22.31

Hardcover. Including information and issues in the competitive world of sport marketing, this text intends to direct students to a better understanding of the theoretical backbone to sport marketing. It also contains practical material that prepares students for careers in sport marketing. Num Pages: 504 pages, 76 colour illustrations, 40 colour illustrations. BIC Classification: KJS; KNSP; WSBM. Category: (U) Tertiary Education (US: College). Dimension: 289 x 219 x 28. Weight in Grams: 1692.
Publisher
Human Kinetics
Format
Hardback
Publication date
2014
Edition
4th Edition
Condition
New
SKU
V9781450424981
ISBN
9781450424981
Hardback
Condition: New

€ 153.14

Paperback. Num Pages: 208 pages, 11 black & white tables, 13 black & white halftones, 5 black & white line drawings. BIC Classification: KJS; KNSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 12. Weight in Grams: 324.
Format
Paperback
Publication date
2013
Publisher
Taylor & Francis Ltd
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780415532853
ISBN
9780415532853
Paperback
Condition: New

€ 66.17

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